What is integrated marketing?

The central idea of the whole marketing communication is to meet the needs of consumers through the communication between enterprises and consumers, to determine the unified promotion strategy of enterprises, to coordinate the use of different means of communication, and to give full play to the advantages of different means of communication, so as to realize the low-cost strategy of enterprise promotion and meet the requirements of high impact, and to form a promotion climax. The basic idea of integrated marketing is very similar to modern warfare. It integrates all promotion tools and activities around the basic promotion goal to fight a full-scale war, just like modern warfare integrates all weapons that consumers can feel, such as air force (advertising), strategic missiles (influential public relations activities), ground forces (on-site promotion and direct sales) and basic weapons (products and packaging), so that the value image and information of enterprises can be conveyed to consumers in the fastest time. ?