Evaluation Form of National Tourism Standardization Pilot Areas The Fourth Batch of National Tourism Standardization Pilot Units

1. The fourth batch of national tourism standardization pilot units

Zunyi Red Tourism (Group) Co., Ltd. (hereinafter referred to as Zunyi Red Tourism Group or Red Tourism Group) is a large state-owned tourism enterprise directly under Zunyi Municipal Committee and Zunyi Municipal People's Government. Zunyi Red Tourism Group takes red cultural elements as the theme, integrates Zunyi tourism resources, strives to be listed in three years, and strives to become a red tourism carrier in China. Manage the development and investment of major tourist attractions; Tourism development, trade and tourism exhibition; Tourism planning and construction, tourism real estate development; Investment and development of tourism and entertainment industry; Tourism development and management; Development and management of cultural projects; Development and management of high-end tourism products. Zunyi Red Travel Group is the second batch of national tourism standardization demonstration units, and Zunyi Old Town Red Cultural Tourism Complex led by Zunyi Red Travel Group entered the recommended list of the sixth batch of national cultural industry demonstration bases in 20 14.

The Group consists of nine subsidiaries, namely Zunyi Hotel Co., Ltd., Cultural Media Co., Ltd., Tourism Resources Development Company, Great Turning Travel Agency, Labor Service Co., Ltd., Liquor Industry Co., Ltd., Du Fu Transportation Company, Property Management Branch and Great Turning Reception Center, as well as Administration Department, Human Resources Department, Finance Department, Strategic Development Department, Party Affairs Supervision Department, Culture Propaganda Department, Investment (Finance) Department, Engineering Management Department and Safety Production Department.

2. The third batch of national tourism standardization pilot projects.

Tourism standardization is an important technical support for the development of China. Tourism is an important means to improve the quality of tourism products and services, standardize the order of tourism market, strengthen industry supervision and management, promote the transformation and upgrading of tourism, enhance the overall quality of tourism and enhance international competitiveness. It is also an inevitable requirement for the implementation of Scientific Outlook on Development and the sound and rapid development of tourism.

The ten cities with the least population in China are as follows:

1. Lhasa

Lhasa is the capital of Xizang Autonomous Region, China, with a permanent population of about 560,000. Lhasa is sunny all year round, with little rainfall, no severe cold in winter, no heat in summer and pleasant climate. The sunshine time exceeds 3000 hours throughout the year, which is called Sunshine City. As one of the first historical and cultural cities in China, Lhasa is famous for its beautiful scenery, long history, unique customs and strong religious color.

It has been rated as an excellent tourist city in China, a favorite tourist city for European tourists, a national civilized city, a charming city in China and the safest city in China.

2. Yinchuan

Yinchuan is the capital of Ningxia Hui Autonomous Region, with a permanent population of about 2.03 million. It is a developing regional central city and the permanent venue of China-Arab Expo.

The comprehensive competitiveness of the city ranks among the top 100 cities in China, and it has successively won the national civilized city, national water-saving city, national sanitary city, national garden city, national environmental protection model city and Sino-American living environment model award. And was rated as one of the top ten new rich people in China.

3. Haikou

Haikou is the capital of Hainan Province, with a permanent population of about 2.05 million. Haikou has the honorary titles of national environmental protection model city, China excellent tourist city, national garden city, national historical and cultural city, national urban environment comprehensive improvement excellent city, national tourism standardization demonstration city, etc.

In 2004, he won the China Habitat Environment Award, and 20 12 was selected as one of the top 200 charming cities in China. He is a coastal city in China.

4. Xining

The resident population of the capital of Qinghai Province is about 2.23 million. Xining is the east gate of the Qinghai-Tibet Plateau, the pass of the South Road of the Ancient Silk Road and the Ancient Road of Tang and Fan, and it has been the traffic artery of the northwest and an important military location since ancient times. Known as the key to the West Sea and the throat of the ocean, it is one of the high-altitude cities in the world.

Xining has a long history and culture, unique natural resources and colors.

The capital of Inner Mongolia Autonomous Region, with a permanent population of about 29 1 000. Hohhot is a national historical and cultural city, a national forest city, a national innovative pilot city, a national model city of national unity and progress, a national model city of double support, an excellent tourist city in China and a top 100 city in China. It is called the milk capital of China.

At the same time, it is also the core city of Hu Baoyin urban agglomeration and the central city of Hu Bao-Hubei urban agglomeration. 20 16 On February 23rd, Hohhot ranked sixth among the top ten happiest provincial capital cities of CCTV. Sino-American Economic Life Survey 20 15.

6. Urumqi

The capital of Xinjiang Uygur Autonomous Region has a permanent population of about 3.5 million. Urumqi has a long history. Urumqi is an ancient Junggar language, which means beautiful pasture. It is an important town on the New North Road of the ancient Silk Road, a meeting point between the East and the West, and a fusion point between the Central Plains and the Western Regions.

Urumqi is rich in underground coal reserves and is known as the coal city on the oil sea. There are eight famous scenic spots such as Hongshan, Jianhu and Yuewei Caotang in the urban area, and Nanshan Scenic Area in the suburbs.

7. Lanzhou

The capital of Gansu Province, with a permanent population of about 4.02 million. Lanzhou is the only capital city where the Yellow River passes through the city. 20 12 On August 28th, the State Council approved the establishment of Lanzhou New District, which is the first national new district in northwest China and the fifth national new district in China.

It is clearly stated in the document that the construction of Lanzhou New District should be taken as an important measure to further implement the strategy of developing the western region, and Lanzhou should be developed into a modern metropolis in northwest China by 2020. On February 23rd, 20 16, Lanzhou ranked fifth among the top ten happiest provincial capital cities of CCTV. Sino-American Economic Life Survey 20 15.

8. Taiyuan

The capital of Shanxi Province, with a permanent population of about 4.3 million. Taiyuan has a history of more than 4,700 years and a history of more than 2,500 years. It controls mountains and rivers and stands on the shoulders of the world. The focus of the four walls is to control Wuyuan.

Taiyuan is surrounded by mountains on three sides, and the Fenhe River, the second largest tributary of the Yellow River, flows from north to south. Known as Jinxiu Taiyuan. Since ancient times, it has been an important military and cultural center in northern China, the capital of Shanxi merchants in the world, and one of the energy and heavy industry bases in China. The urban spirit of Taiyuan is tolerance, virtue, law-abiding, honesty and Excellence.

9. Guiyang

The resident population of the capital of Guizhou Province is about 4.8 million. Guiyang is a modern city with plateau characteristics. A city in a mountain, a mountain in a city, surrounded by green belts, surrounded by forests, a city in a forest, a forest in a city. It is the first national forest city and circular economy pilot city in China.

China ranks first among the top ten summer tourist cities because of its climate advantages such as suitable temperature, moderate humidity, favorable wind speed, low ultraviolet radiation, clean air, excellent water quality, suitable altitude and low energy consumption in summer, and is awarded the summer capital of China by the Chinese Meteorological Society.

10. Nanchang

The resident population of the capital of Jiangxi Province is about 5.3 million. Since ancient times, Nanchang has been known as the Guangdong Family and Minting, with five heads and five tails, and three rivers and five lakes. Nanchang is a national historical and cultural city with a history of more than 2,200 years. Named after Nanxing, it has always been a government, state, provincial and Taoist institution.

Nanchang is the first batch of low-carbon pilot cities in China. It has successively won the titles of national innovative city, international garden city, national garden city, national health city, national civilized city, national forest city and top ten dynamic metropolises in the world. In 2006, it was selected by Newsweek as one of the top ten most economically dynamic cities in the world.

3. The second batch of national tourism standardization demonstration cities

The National Tourism Standardization Development Plan has updated the overall planning of tourism development, involving economic development, tourism development, social and economic development, people's health and welfare and so on. From the perspective of tourism, it can be divided into

7. Tourism media communication planning. Analysis of national, provincial and municipal tourism communication media, tourism communication content, tourism communication mode and tourism communication effect.

8. Tourism hotel construction planning. How many star-rated hotels are planned to be introduced, international or domestic famous hotel brands, introduction plan, investment cycle and return on investment.

9. Planning of tourist attractions stalls and temporary stalls.

10, local specialty products, national handicrafts, non-genetic inheritor planning.

1 1. Travel performance. How many tourist performances are held regularly every year, the number of stars and celebrities hired, and the design of tourist places.

12. Tourism brand planning. For example, Dali, Yunnan, has four major tourism brands: wind, flowers, snow and moon. Kunming, an American tourism brand, is a spring city. American tourism brands in Xishuangbanna include tropical rain forest, elephant, peacock and shelter from the cold.

13. Travel ticketing planning. It can be divided into measures and methods to attract tourists from a certain area seasonally, such as air ticket discount, hotel discount and air ticket discount.

15. Tourism credit construction planning. No compulsory consumption, no high-priced consumption, no detention of tourists, no transfer of tourists. Travel agency star rating, blacklist rating, scenic restaurant service civilization rating.

16. Tourism service planning. Evaluate civilized tourism service practitioners, civilized and law-abiding tourist buses, civilized I-tour routes, tourist service stars, hotel service levels, etc. Every year.

Second, the overall planning of tourism development is forward-looking.

1. Prospective market saturation. It can also be said that there are two five-year plans to consider the number of tourists in the scenic spot from five years to 10. The number of tourists determines the development of a city's tourism.

4. List of the fourth batch of national tourism standardization pilot units

Huangguoshu Scenic Resort

Huangguoshu Scenic Area is located in Zhenning Buyi and Miao Autonomous County, Guizhou Province. It consists of Huangguoshu Waterfall Scenic Area, Tianxingqiao Scenic Area, Steep Slope Pond Scenic Area, Dishuitan Waterfall Scenic Area, Baling River Canyon Ancient Post Road Scenic Area, Langgong Scenic Area and Huangguoshu Buyi Village headed by Shitouzhai. With Huangguoshu Waterfall as the center, there are 18 waterfalls with different styles of male, strange, dangerous and beautiful, forming a huge waterfall. The planned area of the scenic spot is 163 square kilometers, with an average elevation of about 900 meters and an annual average temperature of 16 degrees Celsius. The scenic spot has fresh air, beautiful scenery, mild climate and abundant rainfall.

Jiangxi Kongmujiang National Wetland Park

Kongjiang National Wetland Park is located in the middle and lower reaches of Kongmu River in the northwest corner of Xinyu City. It consists of Kongmu River, Dongjiang Wetland Landscape Belt and some land in Hubei Village, Gangbei Village and Xiaotou Village. The planned total area is 1563.9 hectares, which belongs to hilly area. The highest point is nearly 400 meters above sea level, and the lowest point is only 40 meters above sea level, with a large drop. The overall topography of the park is high in the west and low in the east, high in the north and south, and low in the middle, showing a landscape of staggered valleys and ridges and vertical and horizontal streams. Park wetlands are rich in resources and diverse in types. Kongmujiang National Wetland Park is rich in ecological resources, simple in natural landscape and profound in cultural accumulation. It is the first national wetland park in Jiangxi, and is known as "Green Kidney Xinyu".

Harbin Sun Island scenic spot

Sun Island is located on the north bank of Songhua River in Harbin, Heilongjiang Province. Sun Island is a multi-functional scenic spot composed of ice and snow culture, folk culture and other resources, and it is also an ecological zone along the Yangtze River in China. Sun Island evolved from the transliteration of Manchu fish. Sun Island Scenic Area has been awarded the first batch of AAAAA-level scenic spots, national water conservancy scenic spots, national cultural industry demonstration bases, national civilized units, national wetland park pilot units and national tourism standardization demonstration units.

Ergon National Wetland Park

Inner Mongolia Ergun National Wetland Park is a national AAAA-level tourist attraction, located in Shangkuli Office, Ergun City, Hulunbeier City, Inner Mongolia Autonomous Region, Daxinganling. It is about10km away from Labdarin Town, Ergun City, and about120km away from Hailar Road, Hulunbeier City. The park consists of swamps, beaches and woodlands around the Genhe River, with a total area of 12072 hectares, of which the wetland area is 95 18.64 hectares, and the wetland rate is 78.85, covering various wetland types such as permanent river wetland, herb swamp, shrub swamp, forest swamp and swamp meadow. According to the theory and principle of functional zoning of national wetland park, combined with the distribution characteristics of wetland park resources, wetland park is divided into five functional areas: wetland protection area, restoration and reconstruction area, education exhibition area, rational utilization area and management service area.

Shenzhen Overseas Chinese Town Tourist Resort

Shenzhen Overseas Chinese Town Tourist Resort is located in the beautiful South China Sea and Shenzhen Bay, covering an area of about six square kilometers. There are flowers and trees here all year round. It is home to many cultural theme parks, cultural theme hotels and cultural and artistic facilities in China. It is the first batch of national civilized scenic tourist areas and national cultural industry demonstration parks, and it is a wonderful Shenzhen. OCT, the capital of happiness, takes splendid china, China Folk Culture Village, Window of the World and Happy Valley as its core.

Guangdong haizhu lake National Wetland Park

Guangdong Haizhu National Wetland Park (referred to as Haizhu Wetland for short) is located on the new central axis S in the southeast of Haizhu District at the southern tip of Guangzhou, starting from Zhujiang Back Road in the east, south of Guangzhou Avenue in the west, Huangpu River in the north and Zhujiang Back Road in the south. It mainly includes 39 ten thousand mu orchards, haizhu lake and related rivers, with a total land area of 869 hectares and a water area of 377 hectares. It is a combination of wetlands, urban lakes and semi-natural fruit forests in the Pearl River Delta.

Huayang Lake National Wetland Park in Machong, Guangdong Province

Huayang Lake National Wetland Park is located in Mayong, Dongguan, a famous Lingnan water town. The park is shaded by trees and has an elegant environment. Many rivers crisscross and connect with Huayang Lake. Mayong bananas are famous at home and abroad, and the park also retains a large banana garden, as well as flower sea rafting and cycling projects. You can also take a sightseeing boat, ride a greenway, take a walk, fish, fly kites, enjoy flowers and have a picnic. Besides Huayang Lake, you can also enjoy the unique rural scenery of Mayong. Experience the charm of ancient beauty, the ancient ancestral temple full of historical details, and the famous eight scenic spots in Machong, and you will definitely return home with a full load. 20 15 was approved as a pilot project of national wetland park.

Guangdong Xinghu National Wetland Park

Xinghu Wetland Park is located in the north of Zhaoqing City, Guangdong Province. Venue: 1 1228 east longitude 236 north latitude 236, about 90 kilometers east of Guangzhou. It consists of Xinghu Provincial Wetland Park and Honghu Lake moving eastward. Xinghu Provincial Wetland Park is based on Xinghu Wetland in Qixingyan Scenic Area of Xinghu Scenic Area. Established by Guangdong Forestry Bureau in 2004, it is the first wetland park approved by the government in China. On April 6, 2007, it was approved as a national wetland park by the State Forestry Administration.

Zhengzhou Yellow River National Wetland Park

Zhengzhou Yellow River National Wetland Park is located on the south side of the Yellow River between the Yellow River pontoon bridge and the Yellow River Highway Bridge in Huiji District, Zhengzhou City. The park consists of six functional areas: popular science education area, leisure and entertainment area, beach exploration area, ecological conservation area, Yellow River farming culture area and comprehensive service area. Among them, the ecological reserve has preserved the most complete primitive wetlands and abundant animal and plant resources, including Tamarix chinensis, reeds, wild soybeans and other plants, as well as wild birds such as cranes, swans, egrets and spoonbills, and abundant aquatic and amphibious wild animals.

Guangdong Kaiping Peacock Lake National Wetland Park

Kaiping Peacock Lake Wetland Park was approved to carry out the pilot project of national wetland park construction. Kaiping Peacock Lake is rich in natural resources and beautiful in ecological environment, so it is of great significance to build a national wetland park. Combined with the opinions and suggestions put forward by experts, she put forward several suggestions for the construction of Peacock Lake National Wetland Park in Kaiping, Guangdong Province: First, trace the formation process of wetlands; Second, the planning scope should ensure the integrity of the ecosystem; Third, the construction of wetland parks should focus on protection. While effectively protecting wetland resources, eco-tourism can be moderately developed; Fourth, protect wetland resources, restore them naturally and minimize human intervention.

5 the fourth batch of national tourism standardization pilot units publicity

Xiangyang is the second largest city in Hubei Province, a provincial sub-central city and a central city in the Hanjiang River Basin. It is also the city selected by our province as the fourth batch of national tourism standardization pilots. The plan points out that it is necessary to change big tourism into big tourism and reshape the present situation and big tourism of American tourism in Xiangyang.

Shenggu Town is located in Fanxi New District, and its planning and urban cultural tourism development are inextricably linked, interdependent and mutually empowering. From the beginning of planning, the value of Xiangyang cultural tourism resources was sorted out.

6. National pilot cities for tourism standardization

The first batch of national tourism standardization pilot units

First, the national tourism standardization pilot province

Sichuan Province

Two, the national tourism standardization pilot cities (regions) Qingdao, Suzhou, Xianning, Lijiang, Shanghai Xuhui District.

Three, the national tourism standardization pilot counties Yanqing County in Beijing, Suichang County in Zhejiang Province, Wuyuan County in Jiangxi Province, Huaiyang County in Henan Province, Yangshuo County in Guangxi Province.

: China International Travel Agency Head Office

China International Travel Service was established on 1954, and changed its name to China International Travel Service Co., Ltd. (China International Travel Service for short) in March 2008. Through the efforts of several generations of tourists from China, it has developed into the largest and most powerful travel agency enterprise group in China, attracting and receiving more than 6,543,800,000 overseas tourists. CITS； It has become the top Chinese trademark in China, first-class in Asia and world-renowned, and registered in more than 60 countries and regions around the world. China International Travel Service is one of the top 500 Chinese enterprises announced by the National Bureau of Statistics, and it is also the only tourism enterprise in the top 500. Now it is one of the two major enterprises under China International Travel Service Co., Ltd. ..

Two. China travel agency head office

China Travel Agency Head Office (Beijing) Co., Ltd. is a wholly-owned subsidiary of China Travel Agency Co., Ltd., a subsidiary of China China Travel Service Group, and the first regional company of China Travel Agency Co., Ltd. in the legal person structure of eight regions in China. China CTS Group, the parent company of China Travel Agency Co., Ltd., was established in April 1928. It is one of the 54 key state-owned enterprises directly managed by the central government and one of the four mainland Chinese-funded enterprises in Hong Kong.

Three. Shanghai Chunqiu international travel agency

Shanghai Spring International Travel Service (Group) Co., Ltd. (hereinafter referred to as Spring International Travel Service) is the parent company of Spring Airlines. Founded in 198 1, it was awarded the only famous trademark enterprise of Shanghai Travel Agency. This is the first travel agency in China to establish an airline completely. Shanghai AAAAA Travel Agency; The earliest member of China Travel Agency International Conference Association (ICCA); 20 18 ranked first among the top 100 travel agencies in China.

Four. CYTS

CYTS is the abbreviation of CYTS Holdings Limited, which was established on1October 26th, 1997, 165438. China CYTS Group Co., Ltd., an enterprise directly under the Central Committee of the Communist Youth League, is a joint stock limited company established by public offering as the main sponsor. It is the president unit of China Travel Agency Association, the national tourism standardization demonstration unit, the national tourism service quality benchmarking unit [1], and the nomination award.

7. National Tourism Standardization Technical Committee

A Mongolian Autonomous County, a county in Daqing City (formerly known as Taikang County) of Dorbod Mongolian Autonomous County, is the only animal husbandry base county in Heilongjiang Province with Mongolian as the main body. Jurisdiction over 5 towns and 6 townships. In 20 13, there were 4 neighborhood committees and 82 village committees. Dubert is known as green pure land and natural gem, and has passed the EU and domestic green food certification organizations. There are not only natural landscapes such as grasslands and wetlands, but also many ancient cultural sites.

From June 5438 to February 2020, it was selected as the fourth batch of national tourism standardization demonstration units.

8. The fourth batch of national tourism standardization demonstration units

First, the formula basis:

1. 1998 After the institutional reform, the main functions of the National Tourism Administration were determined in the three schemes of the State Council.

2. The scope of centralized management of tourism industry standards approved by the State Bureau of Quality and Technical Supervision 1993 (1993).

Second, the main role:

1. The tourism standard system table (hereinafter referred to as the system table) is the tourism industry standard scope under the centralized management of the State Bureau of Quality and Technical Supervision, which is the basic work for the development of tourism standardization.

2 system table in the State Bureau of quality and technical supervision for the record, as the basis for the development of tourism standards.

3. When coordinating with other departments, the system table will serve as an important basis for explaining the coordination of cross-management relations.

4. During the communication with the World Tourism Organization and the International Organization for Standardization, the system table is the most basic information to explain the development of tourism standardization in China.

1. According to the general division of standards, it can be divided into five categories: basic standards, facility standards, service standards, product standards and method standards.

2. According to the tourism elements, it can be divided into six categories: food, housing, transportation, travel, shopping and entertainment, and seven categories, namely comprehensive category and * * * *, have been added.

3. According to the above classification method, the table lists the published national standards and industry standards, the standards that have been approved and are being drafted, and the standards that are considering applying for project approval.

4. This form is open. After the framework is determined, it can be revised and supplemented in time as needed, and filed with the State Bureau of Quality and Technical Supervision in time.

20 10-20 10 in the future, an eco-cultural tourism cluster with Sheshan Forest Park as the core will be built.

The overall goal is: 1. Build Sheshan National Tourism Resort into an important functional area for Shanghai to become a world-famous tourist city; 2. National Tourism Standardization Demonstration Zone, Famous Brand Creation Demonstration Zone and National Eco-tourism Demonstration Zone.

At the first plenary meeting of the Management Committee of Sheshan National Tourism Resort held by the municipal government, it was learned that according to the plan of "Three-year Action Plan for the Construction of Shanghai Sheshan National Tourism Resort" adopted at the meeting, six tourism and leisure gathering areas will be planned in Sheshan area in the next stage, and supporting facilities such as wireless network, environment and greening will be improved. It is estimated that the total number of tourists in Sheshan National Tourism Resort will exceed150,000 in the future.