Different ways of thinking

Chinese translation: extraordinary.

This is an Apple advertisement of 1997 with a duration of 1 minute. The content is black and white silhouette of celebrities from all walks of life, including (Albert Einstein, Bob Dylan, Martin Luther King, richard branson, John Lennon, Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted. These celebrities have conveyed an idea to the audience: Apple is a company that dares to think and is a different company. The more important propaganda task is to remind Apple employees that one of the ways to remember who you are is to remember who your idol is.

And these characters appearing in advertisements are also the idols of Jobs. There are still a few words in the advertisement written by Jobs. I guess it is these words:

"Maybe they are crazy in others' eyes, but they are geniuses in our eyes. Because only those crazy enough to think they are changing the world ... can really change the world. "

Extraordinary thinking, just like Jobs himself, changed the world because he dared to think. This is why when the word came out, it was recognized by Jobs, who has always been harsh. Then there is a series of activities around this sentence, expressing this sentence and embodying this sentence. Including this advertisement recorded by himself, although it was not released together with this advertisement in 1997, it was released at the memorial service of 20 1 1. Interested friends can search this advertisement online.

"Steve has created a fashion brand in the technology industry"-Larry Ellision (the boss of Oracle Bone Inscriptions Company), he said: People will be proud of owning certain brands of cars-Porsche, Ferrari, because the car I drive can tell me what kind of person I am to some extent. People feel the same way about apple products. "

Because I use Apple products, I should be a very creative person.

This is the belief between fruit powders. This is the latest apple product, the most scientific and technological product, and the most aesthetic product. These praises are all affirmation of Jobs' minimalism, perfectionism and Bauhaus design style. Apple doesn't have Jobs, but it is still Apple and the top technology company on the planet. As for whether we can create more brilliance in this era of rapid iteration of technological innovation, it depends on Cook.

Jobs has been dead for almost 10 years. If there is an afterlife after his death, he will probably continue to develop iphone 15 there.

Pay tribute to those who dare to think, because the world is different because of you.

Above.