What does love mean in Xiaomi's values?

What does love mean in Xiaomi's values? Introduction is as follows:

Love in Xiaomi's values refers to the heartfelt love and devotion to one thing and a brand.

Lei Jun, the founder of Xiaomi, once said that Xiaomi's core values are sincerity and love, in which love represents 100% investment in one thing, and there will be a heartfelt love, whether it is for life or for a brand. Love can offset all rumors and difficulties.

The product culture of Xiaomi Company is as follows:

Xiaomi's mission: always insist on making good products that are "touching and cheap" so that everyone in the world can enjoy the beautiful life brought by science and technology.

When Xiaomi Company was founded eight years ago, it had a grand ideal: to change the generally low operational efficiency in the business world. Xiaomi has the courage, determination and perseverance to promote a profound business efficiency revolution: put every effort into making products, so that every penny paid by users is worth it.

In many fields, Xiaomi has completely changed the face of the industry with first-class quality and pricing close to cost, greatly accelerating the popularization of products. The words "touching people's hearts and kind price" are two sides and inseparable whole, far exceeding the ultimate products expected by users, and can also be "kind price" to truly "touch people's hearts".

Xiaomi's vision: be friends with users and be the coolest company in users' hearts.

Excellent companies earn profits and excellent companies win people's hearts. Xiaomi is a rare high-tech company with "fan culture". For Xiaomi, users are not God, but friends.

In order to thank the company of rice noodles all the way, Xiaomi designated April 6 as the "rice noodle festival" and held a grand event and rice noodle carnival in early April every year. At the same time, since 20 15, Xiaomi will hold a millet family banquet at the end of each year, inviting rice noodles home for a "reunion dinner". At the same time, Xiaomi employees will spontaneously write 65,438+10,000 postcards for rice noodles, which is different from Xiaomi. It is the emotion expressed by Xiaomi people from the heart and the best interpretation of the vision. This is a practical action to make friends with rice noodles.

Xiaomi's core values: sincere love

Sincerity means not deceiving others or self-deceiving; Love is to throw yourself into it and enjoy it.

In 20 10, Xiaomi's founder * * * drank a bowl of millet porridge, which opened the story of Xiaomi's rifle revolution. On the fifth anniversary of 20 18 employees, Lei Jun said: "Old employees are Xiaomi's most precious wealth, and there are no veterans and no inheritance. Without a new army, there will be no future. " Thank you for having a group of like-minded friends who cry, laugh and struggle together! As time goes by, the original heart remains the same. I will always be sincere and love forever.