The coconut tree brand was investigated for publishing suspected illegal advertisements. What's wrong with its advertisement?

You can eat food indiscriminately, but you can't play advertisements indiscriminately. For an enterprise, the effect of advertising will directly affect its image. Coconut tree is a beverage brand with a good reputation. Many people drink coconut milk since childhood, but it is such a brand that has left people with good memories. In recent years, many people have scoffed at vulgar advertisements. So, what's wrong with coconut tree advertising?

The main problem: playing erotic edge ball, you should know that the products of coconut trees are made in Xian Yi, which are suitable for all ages and have a wide audience, but their advertisements are not from Xian Yi, which are suitable for all ages and even some children. Many advertisements for coconut trees put a picture of a beautiful woman with big breasts, and then the advertisement reads? Drink from childhood to adulthood? Although coconut trees don't say whether they are old or big breasts, the purpose of adding such a slogan to such pictures is obvious, that is, to link their products with breast enhancement. After being reported by many people, the relevant departments also investigated the advertisements of coconut trees, and the results showed that the advertisements of coconut trees were indeed suspected of violating the law.

Why does coconut tree always teach? If it is the first time to make such a mistake, it is good to correct it in time, and consumers are not so harsh. However, it should be noted that coconut trees can be said to be unrepentant in advertising, or even make mistakes again and again, as if turning the edge ball into a marketing tool and turning illegality into a hot search tool. When being questioned and accused by the public, the coconut tree will use the company style as a shield. Obviously, coconut trees are habitual criminals in hype marketing.

One or two mistakes can be forgiven, and three or four times is a test of public patience. In the final analysis, the punishment of the relevant departments for coconut trees is not enough, which will make him speculate and make mistakes. If coconut trees can be punished once, then we won't see them on hot search again. Coconut advertising storm? These words are gone.