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What kind of car is the red bar?
Hongqi is a high-end automobile brand directly operated by China FAW. 201818, 65438+ China faw released the new red flag brand strategy with the brand concept of "Chinese new noble and exquisite". On July 3rd, 20654381day, the 60th anniversary celebration of Hongqi brand officially kicked off. 2018101On October 23rd, Hongqi brand signed a contract to become the 5th world internet conference Diamond Partner.
New Red Flag Brand Concept: China New Noble and Exquisite. The new Red Flag will highlight the concepts of "new nobility", "new exquisiteness" and "new feelings", and deeply integrate China's excellent culture with the world's advanced culture, modern fashion design, cutting-edge technology and exquisite emotional experience to create excellent products and services.
Target customers of New Red Flag: China people with new noble feelings. The strategic goal of the new red flag: to build the new red flag into a "new noble brand" that is "China No.1 and world-famous", to satisfy consumers' pursuit of "a better life and a better trip" in the new era, and to shoulder the heavy responsibility of the powerful China automobile industry endowed by history.
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