Music studio business plan

Music Studio Business Plan

How to write a music studio business plan? Are there any excellent examples that we can learn from?

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1. Overview of the plan

1. School students: Relying on the existing good cooperative relations with major institutions to continue to develop and expand the scale. The guitar is a Western musical instrument, and young people are The main consumer group, consumers buy mainly because they are interested, so cultivating interest is the key. Before that, I went to schools to perform and received good results. However, the economic conditions of students are generally very limited, and the purchasing method is mainly group purchasing. Therefore, the profit focus of this type of customers should be on training. Guitar sales can be sold at a low price. Teaching work must be completed with quality and quantity. Develop a brand and long-term cooperation.

2. People who are already working: This type of customers are often customers with easy jobs and considerable incomes. Buying and learning guitars are mostly those who realize their dreams or they liked guitars when they were in school, but they put their dreams on hold due to some reasons. Now that they have the conditions, they still can't let go of this hobby. High-end pianos are suitable for them.

3. Retired middle-aged and elderly customers: Most of these customers have plenty of time, but due to their age, they need to sell folk music or classical Western instruments. Publicity can hardly rely on the Internet. We can cooperate with community activity centers or major senior universities. Newspaper broadcasting is a relatively low-cost and effective way of publicity. We can also organize performances into communities, gardens, squares, etc. to increase consumers' interest in purchasing and learning. Enrich the lives of middle-aged and elderly people and improve their quality of life.

4. Temporary customers: This is a special customer group with instability. As long as it is actively explored, it is also a very objective customer group, such as couples who are about to enter the marriage hall. Nowadays, major wedding companies The competition is fierce, the price is better than the service is better than innovation. You can cooperate with the wedding company to launch romantic wedding singing. It is completely feasible to intensively learn how to play and sing a certain song in a short period of time. Or company annual meeting program training, etc., you can provide musical instrument rental, and the main profit comes from training. On the one hand, it is profitable, on the other hand, it is publicity, and it can also develop potential customers.

2. Maintenance

1. Members of our store mainly provide after-sales guarantee for the musical instruments they sell, and provide regular maintenance for customers and students who consume in our store, and implement a membership system. Provide exclusive services to increase customer return rates. On the one hand, it promotes the sales of peripheral accessories, and on the other hand, it maintains customers and taps potential customers.

2. External customers are the main profit targets. On the one hand, they can recover the cost of tool wear and tear. On the other hand, they can attract this group of customers to join our store as members and enjoy membership services. However, this group of users need to pay membership fees or sign in. Consumption in this store can promote sales.

3 Professional musicians provide free instrument maintenance for professional musicians in order to increase their popularity.

3. Performing Arts

1. Open-air publicity and cooperation with major shopping malls and shops to perform performances of different sizes

2. Corporate party performances serve the corporate annual Waiting for celebrations

3 In-school performances are used to further deepen cooperation with schools and cultivate students’ interests

4 In-store performances are similar to party-type performances or membership activities, with the purpose of publicity and interest Cultivation

4. Music recording and editing

1. Students can produce low-cost recordings and record singles to produce CDs that can be used as gifts or personal souvenirs

2. The school records songs composed by students for cooperative schools to expand publicity

3. The main profit-making project for amateurs is to produce professional records

4. The form of gifts is for those who want to give to friends or family Surprise people make CDs

The composition of product sales costs and the basis for setting sales prices

The cost of musical instruments comes from three aspects: 1. Purchase cost; 2. Logistics cost (average per unit) 10-15 yuan); 3. Daily maintenance cost price is customized according to the selling price required by the agent or priced at the lowest price on the Internet. When the product forms a large-scale sales, the gross profit margin is 30% and the net profit margin is 25%.

1. Sales of goods are purchased through regular channels and at low prices

2. Strong after-sales service support

3. Regular activities are carried out to maintain customers

< p>　4. Cooperation with school societies

Part 4 Industry and Market Situation

Industry Situation: At present, the musical instrument sales market is not very mature. As far as Tianjin is concerned, the Musical Instrument Street is beginning to take shape. , there is still great market development potential. We need to build a more professional sales store that is closer to customers, with strong after-sales service as a guarantee, and with interpretation and recording production, the three can promote each other and develop together.

The main advantages of competitors: 1. Large capital and wide variety of goods; 2. Early start, high market visibility;

3. Rich purchase channels and low purchase prices.

The main advantages of our company over our competitors: 1. National policy support; 2. Flexible thinking and following market trends; 3. Systematic and diverse business models.

2. Enterprise Overview

Company legal form:

Individual industrial and commercial household

Main business scope:

Music training

Enterprise type:

Performance organization

3. Business philosophy

Target market 1. School students: relying on existing The good cooperative relations with major colleges and universities continue to develop and expand in depth.

The guitar is a Western musical instrument. Young people are the main consumer group. Consumers buy mainly because they are interested, so cultivating interest is the key. , before that, I went into the school to perform and received good results. However, the economic conditions of students are generally very limited, and the purchasing method is mainly group purchasing. Therefore, the profit focus of this type of customers should be on training. Guitar sales can be sold at a low price. Teaching work must be completed with quality and quantity. Develop a brand and long-term cooperation.

2. People who are already working: This type of customers are often those with easy jobs and considerable incomes. Buying and learning guitars or drums and other musical instruments are mostly dreams that come true or they were fond of music when they were in school. But due to some reasons, they put their dreams on hold. Now that they have the conditions, they still can’t let go of this hobby. High-end pianos are suitable for them.

3. Retired middle-aged and elderly customers: Most of these customers have plenty of time, but due to their age, they need to sell folk music or classical Western instruments. Publicity can hardly rely on the Internet. You can cooperate with community activity centers or major senior universities. Newspaper broadcasting is a relatively low-cost and effective way of publicity. You can also organize performances into communities, gardens, squares, etc. to increase consumers' interest in purchasing and learning. Enrich the lives of middle-aged and elderly people and improve their quality of life.

4. Temporary customers: This is a special customer group with instability. As long as it is actively explored, it is also a very objective customer group, such as couples who are about to enter the marriage hall. Nowadays, major wedding companies The competition is fierce, the price is better than the service is better than innovation. You can cooperate with the wedding company to launch romantic wedding singing. It is completely feasible to intensively learn how to play and sing a certain song in a short period of time. Or company annual meeting program training, etc., you can provide musical instrument rental, and the main profit comes from training. On the one hand, it is profitable, on the other hand, it is publicity, and it can also develop potential customers.

Industry market analysis: Industry situation: At present, the musical instrument sales and training market is not very mature. There is currently only one music training institution near the college.

There is still a huge market. To achieve development potential, we need to build a more professional sales store that is closer to customers, guaranteed by strong after-sales service, and combined with performance, music production and editing. The three can promote each other and develop together.

Change trend of market capacity:

With the construction trend of university towns in Salt Lake District and the support of the government and the trend of various colleges and universities relocating college students, we have made a rough estimate of the music industry. There will be a good space for training and musical instrument sales.

Main advantages of competitors

1. Strategic location, located in District 9 and close to the square.

2. It was founded early, opening in March 2013.

Main disadvantages of competitors

1. Unprofessional staff and insufficient basic knowledge of music.

2. Insufficient products, including musical instruments.

3. Without performers, we cannot undertake various commercial performances and other performances

The main advantages of our studio over our competitors

1. Thanksgiving Square Needs and support for cultural district construction.

1. The staff’s major is music, with solid basic skills and a high professional level.

2. There is a professional interpretation team, such as wind band, singers, saxophone, bamboo flute, erhu and other musical instruments.

3. The musical instruments are relatively complete, and the musical instruments are sold through regular channels and the prices are low.

4. Music training is provided by professional music teachers.

5. Strong after-sales service support.

6. Regularly carry out activities to maintain customers.

7. Cooperate with various school societies, including Yuncheng College, Yuncheng Normal School and Health School.

The main disadvantages of this studio compared to its competitors

1. Late start

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2. Small customers with limited publicity Lesson 6. Marketing Plan

1. Site Selection

(1) Site selection details: Convenient transportation and close to the school

(2) Main reasons for choosing the address Reasons: 1. Convenient transportation, there is a bus station within 100 meters, the surrounding traffic environment is good and parking is convenient; 2. The average daily flow of people is about 3,000 people; 3. 1 undergraduate college, 2 vocational colleges within three kilometers 1 There are a high school and a primary school, close to Fudan Street, which is the only way from Emperor Shun's Mausoleum Education Park to the city. School students are a huge customer base. As long as targeted publicity is done, the sales can be very rich; 4. The rent is relatively Cheap, very ideal price and cost-effective in the same location; 5. Unique room type and other favorable objective conditions. Due to the sale of wooden musical instruments, it is necessary to avoid direct sunlight and stay away from the heater during the heating period to avoid low humidity that may cause the wood to deform or even crack. The dark side of the shopping mall is the best, and there are no heating pipes in the house. There is an independent water supply and electricity meter, which is convenient for the use of humidifiers in winter and the preparation of drinks in the leisure bar.

2. Marketing strategy

It is divided into five major categories of projects, namely guitar sales, musical instrument teaching, interpretation media, recording production, and leisure bar

1. Guitar Sales

Strategies for selling in physical stores and selling online. The basic principle is to ensure the quality of the goods and the low prices.

Promotion methods:

(1) Free teaching activities when you buy a guitar. A promotion for beginners, the guitar is priced at 500 yuan, the cost is estimated to be 260 yuan, and each person can make a profit of 240 yuan

(2) Our store implements a membership system, which can capture customers on the one hand and promote sales on the other. . Members enjoy four full piano cleaning and maintenance services throughout the year, 80 yuan per time for non-members, including piano body cleaning and polishing, metal parts cleaning, circuit maintenance, fret polishing, fret corner burring, fingerboard cleaning and oiling maintenance, Clean the dust inside the cabinet, adjust the neck curvature, etc. Members enjoy discounts on in-store accessories. Old members and new members will enjoy points rewards, and points can be exchanged for other services in the gift shop. Regularly organize member gatherings and build a communication platform, which can promote the popularity of the store and the development of the in-store leisure bar.

(3). Launch branded guitar peripheral souvenirs, albums, books, magazines, clothing, daily necessities, etc. Develop brand culture, enhance the professional and cultural atmosphere in the store, and promote sales.

2. Translation of teaching materials

(1). Chinese version of music books

(2). Classical guitar production

(3) Folk guitar production books

(4) Electric guitar production books

(5) Maintenance and other special books

(6. Effects and speaker books

　(7). Other musical instrument production books

　(8). Guitar history

　3. In-store teaching: Invite professional teacher Li Chunjun from the college to guide, teaching guarantee To improve quality, hired teachers participate in periodic assessments, and learning competitions can be organized among students to mobilize the enthusiasm of teachers and students. In terms of profit, the entry-level class costs 300 yuan for 10 classes, and the intermediate class costs 350 yuan for 10 classes, with each class lasting one hour. The estimated monthly teaching income is 5,000-8,000 yuan, and the teacher’s teaching fee is 2,000 yuan. The average monthly profit is 5,000 yuan.

The crash course is arranged for 8 classes. The class location is on campus. 6 people are in a group. Each class is 45 minutes. The class is held once a week, one class period at a time. It is divided into fingering exercises, basic music theory knowledge introduction, scale exercises, notation practice, harmony recognition skills strengthening, etc. There are 6 practice songs, plus one song of the students' own choice, childhood (Luo Dayou) wonderful tonight (eric Clapton), I?m yours (jason mraz) and other classic tracks are included.

A perfect attendance award will also be set up to reward students who have attended 8 times a set of guitar strings or a tuner worth 50 yuan. Each group will also set up an outstanding student award (outstanding students will be elected by internal voting among the students) and have the opportunity to participate. The ultimate prize draw is to win a brand-name guitar.

After all courses are completed, we will identify potential students among the students, invite them to join our team, and form a performance group. Can stimulate learning enthusiasm. Organize student gatherings and performances and on-campus tours to cultivate a cultural atmosphere and attract more people to join in.

Training of temporary students: Seize new business opportunities, explore ideas, and seek cooperation. For example, the cooperative wedding company provides musical instrument training for couples who are about to get married, and arranges wedding celebration programs, etc. Cooperate with enterprises and institutions to help arrange annual corporate parties, etc.

4. Interpretation media

Interpretation media is a good way of store promotion and a means of profit. It can also be used with teaching Being connected together has become a selling point of teaching. As a musical instrument dealer, our advantage is that we are fully equipped and do not need to rent additional equipment. Most of the actors are trained by themselves, and the cost is relatively low.

1. Undertake commercial performances, large shopping mall openings, annual celebrations, store celebrations, corporate celebrations, weddings, etc.

2. School tour performances

3. In-store party performances

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4. Community performances, work therapy stations and other charity performances

5. Arrange red songs and perform in cooperation with major mainstream media

6. Summer evenings in parks and communities

　5. Music production and editing

This is an emerging industry. Operators need to understand the use of equipment and software, as well as keen observation and discovery capabilities, so as to promptly discover the advantages and disadvantages of customers. Disadvantages, better serve customers.

1. Produce a single as a gift and personal souvenir

2. Follow up the school’s large-scale group activities

3. Make a group souvenir video for the graduating class

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4. Amateur music lovers professionally produce records;