How to design the company’s corporate culture

The company’s corporate culture design method 1

Corporate mission:

Promote mass entrepreneurship.

Promote the rapid circulation of enterprise products.

Promote the Chinese dream of national rejuvenation.

Corporate Philosophy:

Follow moral principles and prosper the whole family.

Innovation and efficiency, mutual benefit and win-win.

Corporate purpose:

Customers, create value for customers with heart.

Employees, work hard to achieve their dreams.

Team, unite everyone to create.

Society, give back to the society with heart and help impoverished mountainous areas by donating to schools.

Corporate goals:

Group development, production, financing and sales, combined with three major sectors, cyclic listing to create a market value of 100 billion. The company's corporate culture design method 2

Corporate culture includes the material layer, the institutional layer and the spiritual layer.

The material layer is the external manifestation of corporate culture, including: 1. Corporate appearance. For example, the company's natural environment, architectural style, office design, etc., the jewelry sales point should be located in a place with a large flow of people, and the facade decoration should be luxurious and noble. It must be grand and trustworthy. 2. Product appearance and packaging. Different products should have their own characteristics. Ladies should pursue eye-catching and sparkling products, while young women should pursue fashionable designs. Like me, I prefer streamlined designs. Packaging is very important and should be distinctive. There is also after-sales service, which must be done well! 3. Commemorative markers. In public relations activities, you can give members souvenir albums and souvenirs.

The system layer is about constraints and norms: 1. Work systems, such as labor and personnel management systems and reward and punishment systems, can constrain employees’ thoughts and behaviors. 2. Responsibility system. Such as employee job responsibility system, clear division of labor among departments, and mutual cooperation. 3. Special customs. Such as birthday parties, weekend lunch parties, factory celebrations, etc.

The spiritual layer is the core and soul, giving employees a sense of accomplishment and belonging, and making consumers trust them. We should consciously promote and cultivate outstanding talents among employees. values. The company's corporate culture wall design method

From the first day of its birth, another more valuable but intangible thing is born, that is the soul of the enterprise? Enterprise culture.

Corporate culture is gradually formed and cultivated in the process of enterprise development. The enterprise spirit, development strategy, business ideas and management concepts with the characteristics of the enterprise are the values, corporate ethics and values ??generally recognized by the employees of the enterprise. its code of conduct.

If an enterprise lacks a distinct corporate culture, the enterprise will lose its cohesion and will lose its lasting competitiveness. More and more companies are realizing the promotional value of corporate culture and integrating corporate culture construction into office space, work processes and employee handbooks.

Excellent corporate culture introduction can play the following roles:

* Spread corporate culture and establish a good public image;

* Value orientation and behavior of employees Play a guiding role;

*Have a restraining and normative effect on employees’ thoughts, psychology and behaviors;

*Enhance the centripetal force and cohesion of the enterprise;

*Inspire Employees' sense of mission, enthusiasm and creative spirit, thereby promoting the sustainable development of the company's economic strength;

Beijing Red Building Design provides customers with corporate culture wall design, and provides one-stop services in planning, design and construction.

To introduce corporate culture into the office space, Beijing Red House summarizes the implementation points based on many years of service experience as follows:

1. The design of the corporate culture wall needs to take into account the degree of integration of culture and office space. Excellent The design result is the carrier of corporate culture construction and can also beautify the office space;

2. The design of corporate culture wall needs to be systematic. It is best to plan and design the entire office building, and It is appropriate to control the sense of rhythm and brand tone, be practical and simple, and form a distinctive corporate cultural feature.

3. Diversification of materials and visual communication forms: The construction of corporate culture is a long-term process of introduction and repeated absorption. Excellent corporate culture design works can attract attention with precise appeals, beautiful pictures and forms of expression. , which can transform the audience's understanding of corporate culture from passive absorption to active learning.