Marketing planning scheme of milk tea shop

217 tea shop marketing plan model

The rapid development of the Internet era has made all large, medium and small enterprises no longer ignore the potential market of online interactive marketing, and now it is the golden age of online marketing. Marketing planning is also doomed to be inseparable from network marketing. The following is the marketing plan of the tea shop I have compiled, welcome to refer to it!

1. Purpose:

1. Through a series of promotional activities, publicize the operation information and business philosophy of the tea shop, so that the tea shop can establish a good brand image in the eyes of students and lay a good foundation for its future development.

2. Through the operation of promotional activities, college students' sense of identity that you are my honey will be deepened, so that tea shops will have a wide influence among students, telling everyone that drinking milk tea can improve the taste of life, relieve the pressure of study and increase the sweetness of love.

Second, the promotion plan

You can carry out activities to find the right person. People in the same Amanome as the tea shop or those with the name of the tea shop can enjoy the dessert 2 yuan at the tea shop for free.

1. Online activities:

Sina Weibo

Reason for choosing: It has become a fashion to tweet anytime and anywhere, and more and more people favor Weibo.

publicity strategy: register a Weibo in the name of a tea shop. You search for Weibo in the same city, make friends with the local people, and hold prize-winning forwarding activities among them, such as drying out your favorite tea, making your suggestions, taking photos of our tea shop, showing off your sweetness, etc. You can take out two winners every day and send out the tea package.

fetion

reason for choosing: it is helpful to develop database marketing and has a lasting and beneficial effect and influence on long-term brand promotion. Establish long-term friendly relations with customers and form brand loyalty.

publicity strategy: when there are preferential activities, holidays and members' birthdays, we will send flying letters to express our wishes.

Renren.com Tencent QQ

Pass milk tea to pass on love

Choice reason: Most college students gather in Renren.com and Tencent QQ, and the milk tea shop employs some active school netizens to post information about the milk tea shop on Renren.com and QQ frequently, and choose one or a pair of best deliverers from Renren.com and Tencent QQ every week to give special gifts to the milk tea shop.

2. Offline activities:

Activity 1. Let the red envelope fly

The seller puts a leaflet in the red envelope and hires several people to send it to the school. The leaflet contains the detailed address of the tea shop. People who need to buy the tea shop will have the opportunity to get two discount cards with different uses, one for this use and the other for the next use, to encourage people to visit the tea shop next time.

Objective: To attract people's attention with red envelopes, arouse people's attention, enhance people's curiosity, thus deepen their memory and cause a certain sensation.

Activity 2: The more you drink, the happier you will be

Choose a weekend, as long as customers who answer the questions about the tea shop can drink a cup of milk tea for free, and the answers to the questions are all on the leaflet, so as to maximize the role of the leaflet and generate good word-of-mouth publicity. If you are willing to give up, you will get it if you give up.

Activity 3: Happy Weekend

How to spend everyone's weekends is a problem worth considering. Tea shops can cooperate with some entertainment places around them to win each other. Tea shops call for a happy weekend, and provide admission tickets for students and residents at school every week, such as movie tickets, karaoke vouchers, shopping vouchers, etc. Every week, tea shops will send happy angels from kindergartens, and then send happiness tickets on the way.

activity four, life loves

what about the tea shop? You're my honey? For the idea, couples are encouraged to buy milk tea, enjoy life, and can also use milk tea as breakfast.

You are my honey, which is associated with the activity of making red envelopes fly. Many leaflets can be put in red envelopes, and a consumption card (for consumption records) can be put in them. What is the theme? Life loves hard? The contact information and detailed address of the tea shop are written on the back to guide everyone to consume and reserve some milk tea for breakfast.

activity five, having fun seven days a week

Monday: children's fun (for kindergarten students)

Tuesday: teenagers' fun (for primary and secondary school students)

Wednesday: middle-aged fun (for working residents)

Thursday: lovers' fun (for couples)

Friday: friendship fun (for friends and relatives)

Saturday: having fun with the whole family (for families)

Sunday: having fun with the whole district (for all residents)

Every day, the corresponding people can enjoy a 2% discount when they come to the tea shop to buy milk tea.

activity 6, lucky big delivery

every night, choose a lucky family or a happy dormitory, and give them 5 yuan's set meal for them to taste, and win a good reputation for the tea shop through lucky big delivery.

Activity 7, * * * The incentive is crazy

Every day, a sign is hung at the door of the milk tea shop: If we have 2 customers today, I will give you a cup of milk tea for free tomorrow, so that customers will also have a sense of responsibility as masters, actively participate in the income generation of sales, and work hard with sellers for sales, which will prompt consumers to refer or participate in activities together and enjoy tea in the shop.

Every customer's consumption will have a consumption record, for example, on what day, if the number of effective consumers in the tea shop on this day reaches more than 1, then the customers who come to the tea shop on this day can get a discount on 1 yuan money next time they come to the tea shop for tea.

Activity 8: Turn over and make a big confession

The incident of first love has given more and more girls with low self-esteem the opportunity to make a brave confession. The tea shop is an excellent place for men and women to date. The tea shop can help a girl to make a confession to her crush every week, create a good atmosphere for confession, and record her confession process on Weibo with consent.

post at the door:? Let's date. Do you have anyone you want to express your love? The tea shop provides you with a free place to express your love. According to the requirements of the applicants, the tea shop creates the atmosphere they need. Applicants fill in their information, including their names, contact information, the object of confession, the way of confession, the proverbs of love, whether they are willing to put photos of confession on Weibo, and whether they are willing to disclose photos is a priority. The tea shop selects a free confession object every week according to novelty and operability to provide them with free consumption in the store.

Activity 9. The teacher loves

Tea shops are suitable for romance. Nowadays, many couples forget their emotional appeal in a dull day after marriage. Looking for the first love? For the idea, teachers who are married are encouraged to go to the tea shop to find the taste and touch of their first love, to harmonize the relationship between husband and wife and let them love each other.

　? Looking for the first love? Activities are linked to activities that let red envelopes fly. Many leaflets can be put in red envelopes, and a marriage certificate-style consumption card (used for consumption records) can be put inside. What is the theme? Looking for the first love? With the contact information and detailed address of the tea shop written on the back, the purpose is to guide the married teachers to relive the feeling of their first love, change their monotonous life after marriage conceptually, and always remind them to be romantic and go to the tea shop for consumption. The host can also contact the tea shop to provide a surprise for the hostess.

Third, the budget plan

1. Let the red envelopes fly 1 red envelopes, 1 leaflets in 1 yuan, 2 yuan

2. Happy weekend, 1 movies, 1 karaoke vouchers and 1 shopping vouchers, 3 yuan

In addition, Weibo forwarded the winning prizes, found the right person, became happier after drinking, had fun seven days a week, got lucky and delivered, and the same incentives were crazy and lucky. ;