How to name a beef hotpot restaurant?

1. Basic rules of name design

There are rules to follow when designing the name of a hot pot restaurant. It must be easy to recognize and remember, catchy to read, and must be meaningful and thought-provoking. There are many Successful hot pot restaurants pay attention to their names and are worth learning from.

First, in terms of fonts, we should pay attention to the overall effect, which is easy to recognize, read and remember. Mainly include using commonly used characters to give people a sense of intimacy; distinguishing partial and partial parts to avoid dullness and monotony; strokes should be moderate, and multiple and complicated strokes should be avoided; strokes should be coordinated, etc.

The second is the pronunciation, which is loud, charming and rhythmic. It mainly includes that the initial consonants and finals should not be the same, so as not to be difficult to pronounce; avoid the repetition of "four tones (flat, up, go, enter)" to enhance the sense of rhythm; pay attention to the vulgarity caused by homophonic sounds, such as "Yangshidian" can easily remind people of "sheep shit" "wait.

The third is in the meaning of the word, the original meaning and the metaphor are combined, mainly including the meaning of the word is consistent with the hot pot to avoid being unworthy of the name; it should cater to the customer's psychology and induce appetite; it should be elegant and unique, not vulgar, and use less money, gods, and treasures and so on; the meaning of the word should be associated with people, making people feel that it is meaningful; the meaning of the word should reflect the characteristics of hot pot, which is different from the names of fast food, Chinese food, and Western food.

2. Basic requirements for name design

The name should be designed in accordance with the general requirements of aesthetic design and combined with the characteristics of the hot pot itself.

First, it is consistent with the consumption level of customers and the grade of hot pot restaurants. If it is located in a business district, it will face consumers with high income levels, and the hot pot varieties it operates are quite distinctive, with high-quality decoration, and the name can reflect nobility and luxury; if it is located in an ordinary community or factory area, it will face ordinary consumers. , the income is not high, the business varieties are relatively single, the decoration is average, and the name should be simple and unpretentious.

The second is the humor and meaning of the name of the hot pot restaurant. Except for some unique historical background or historical reasons, generally do not use strange and surprising store names, because most customers do not understand it and will not easily accept it. For example, "Goubu" is a famous historical store, and it can arouse curiosity because the buns are first-class, but it is not suitable for a newly opened hot pot restaurant. Therefore, humor and meaning should be produced on the basis of pursuing simplicity and approachability.

Third, the name of the hot pot restaurant is consistent with its flavor, objects, and habits. Hot pot is a kind of flavored food. This should be taken into consideration when naming it, such as using words such as "Sichuan style", "Laozao", and "cold pot"; the customer target and consumption habits should be consistent with the name, such as targeting general consumption. For consumers and office workers, do not use names such as "Dafugui" and "Golden Pavilion"; of course, the name of the hot pot restaurant must be consistent with the architectural style of the hot pot restaurant name, and pay attention to the unity of traditional culture and business varieties.

The fourth is the denotation of the name of the hot pot restaurant. This extension includes two basic points. When a hot pot restaurant opens a store overseas based on its strength, the translation of the store name must meet the requirements. On the contrary, when serving foreigners, its translation is also very important. It should not appear in transliteration or free translation. Ambiguity can lead to adverse consequences.

The fifth is how to choose the name of the hot pot restaurant. Since hot pot is a dietary product with strong local characteristics, there is special care in choosing the name. It can be named after people and places to show strong local characteristics; it can attract customers with nostalgia; it can be named after the special hot pot it operates so that consumers can understand the characteristics of hot pot; it can have a unique advertising effect by naming it after historical allusions and celebrities; Famous sentences in literature, naming of poems, etc.

In addition, other requirements for naming a hot pot restaurant should be simple and clear. Do not change it easily. Pay attention to originality and register in time to avoid being registered by others.

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3. Character standards for name design

Chinese characters are varied and have various styles. The selected font must meet certain standards and reflect the hot pot store image.

In terms of font selection, it is better to use traditional calligraphy standard fonts. Generally, cursive script and seal script are not used or less used. Running script, official script and regular script are commonly used, but running script is more common. Specifically, modern script is used. Artistic calligraphy is preferred; asking celebrities, gourmets, calligraphers, etc. to do handwriting can boost the store's business, but it must be consistent with the characteristics of hot pot.