Health care product telephone sales skills

Telephone marketing of health care products is completely different from telephone marketing of other general products. Telephone marketing of general products only accounts for part of the sales process, while telephone marketing of our health care products runs through the entire sales process. It's all done over the phone. Below is a collection of tips on telemarketing of health care products that I have collected for everyone. You are welcome to learn from them.

1. Telephone marketing process and meaning of words:

1. Telephone marketing process: the process of controlling the sequence of telephone communication content, guiding customers according to the Think about the problem according to our intention and finally achieve the sale. That is? When to ask and what to ask?

2. Speaking skills: the skill and art of speaking. In layman's terms, it means: How to ask and how to answer?

2. Telemarketing process:

1. Introduce your organization and you;

2. Explain the purpose of the call;

< p>　3. Communicate and capture customer demand information;

4. The benefits that the product can bring to customers;

5. Answer questions and eliminate objections;

6. Stimulate desire and capture transaction information;

7. Decisively close the transaction;

8. Confirm customer information and say goodbye politely.

3. Telephone marketing techniques:

As a form of audio language expression, the telephone conveys not only information, but also a feeling, so it requires us to not only have rich In order to do this job well, you must also have the charm and keen sense of smell to convey your feelings.

1. How do I introduce myself?

Hello! I am XXX, a health consultant from XXX organization. In response to the country’s call for “harmonious health and universal enjoyment”, we offer free services Middle-aged and elderly friends who have contributed to national construction will be given a "XXXX" health magazine as a gift. Please tell us your detailed address and zip code. We will send it to you within two days. Please check it carefully. Thank you!

　2 , how did you know my phone number?

A. We randomly selected it online.

B. It was introduced by your friend.

3. Free gift, what else is such a good thing?

There is nothing to doubt about this. You just need to tell me your address and wait to receive the health magazine. You will not What you have to lose, you will only gain in more health knowledge.

4. I am illiterate and often not at home, so why don’t I send it?

That doesn’t matter. You can ask your family or neighbors to help you store it. You can send it when you have time. They read it to you. I think the health knowledge in it will definitely be of great help to you and your family.

5. The customer has not received the magazine:

The mailing speed of printed matter is relatively slower than other items. We will check the address to see if there is any error; please hurry up after receiving it Reading, this book is a very good guide to healthy living. If you need help, please contact the phone number on the first page in time.

6. The customer has received the magazine:

After reading, which article is more interesting and what knowledge in the magazine is helpful for health. The purpose is to understand the customer’s health status. Find demand points.

7. How to capture demand information: God has given us one mouth and two ears. We should listen more and speak less, ask appropriate questions, and listen carefully.

A. Are you interested in the article in the special issue;

B. What kind of medicine are you taking?

C. Are you feeling unwell?

D. Are you paying attention to health care?

E. Are there any significant changes in your body recently?

F. Is your appetite good?

G. Rest Is it good or not?

H. Is the stool normal?

I. Family economic status;

J. Whether the children live together.

8. How to recommend products?

Based on the customer’s statement, determine the customer’s current physical problems, analyze the problem, and propose constructive treatment plans to make the customer feel You are the expert and create a sense of trust, thereby accepting the products you recommend. The solutions and products can relieve the customer's pain and help them gradually embark on the road to a healthy life.

9. How to capture transaction information:

A. Bargain or ask for a discount;

B. Ask if there are gifts;

C , care about product quality and origin;

D. care about product components and effects;

E. care about after-sales service.

10. I am in good health now, why do I need to take health care products?

As age increases, body functions will gradually weaken. This is an indisputable fact; as the saying goes: disease Coming in is like a mountain falling, and getting rid of illness is like spinning threads. In fact, it is only half right. It is just that the process of weakening body functions is relatively slow and difficult to detect. It is what we often call a sub-health state. When the accumulation reaches a certain level, major lesions will appear, and then treatment will be troublesome. Therefore, prevention in advance saves money and is effective. The body will not suffer any pain, so why not?

11. The price of your product is too high?

A. Product It brings health, which is difficult to measure by price. The greatest happiness in life is a healthy life, not a simple survival. If you lose your health, no matter how much money you have, it will be useless.

B. At first glance, it seems a bit expensive. As the saying goes: cheap products are not good, and good products are not cheap. High quality and low price are the best products; besides, our products are equivalent to XX yuan per day, which is actually not expensive if you calculate the details. What’s more, if you purchase for X periods, you can also enjoy member or VIP prices.

12. Why are such good products not sold in hospitals?

The situation is like this. The State Food and Drug Administration has strict regulations on drugs, health products and functional foods. Management regulations stipulate that health products and functional foods are safe and effective disease-relieving products. Since they do not require a doctor's prescription, they can be purchased freely in pharmacies and health product stores without going to the hospital. This not only protects the rights of customers, but also saves money. It saves the cost and eliminates the trouble of registration and waiting. This is for the benefit of the general public.

13. I have been taking it for a while, but I feel it has no effect? ??

A. How do you know it has no effect? ??In fact, some effects are not easy to detect by themselves and can only be detected through precision instruments. It can be detected; however, if you experience it carefully, some symptoms of the body will change subtly (you need to be guided); besides, individual functions are different, and their absorption and sensitivity to the product are also different, for example: two people catch a cold at the same time , after taking the same and the same dose of cold medicine, one person got better, but the other person did not feel any effect. This can only be said to be individual differences, not that there is a problem with the medicine.

B. Emphasis on taking methods and precautions, and it takes time to implement the treatment of chronic diseases. Do not rush it. For customers who have taken it for a long time, solutions will be proposed based on individual circumstances, such as: combined with other products, The effect will be better, and some dietary recipes can also be provided as supplements.

14. Can I return a product if it has no effect? ??

If there is a trial version of the product and there is no effect after taking it, the genuine product can be returned if it is unopened and within six months of validity. . For other products, if the effect is not obvious after one to two cycles of taking it according to the customer's physical condition, we will organize experts to conduct consultation on your situation and come up with practical solutions. If it is indeed an isolated case (due to any reason) The effectiveness of the product will not be 100%), and the remaining unopened products can be refunded.

15. How can ordinary food cure diseases?

Traditional Chinese medicine and food therapy originated in my country with a history of more than 5,000 years. The origin of medicine and food has long been recognized by the general public. Some folk beliefs Many folk remedies and secret recipes are a combination of ordinary foods, but they have cured many difficult and complicated diseases. Can this be said that food cannot cure diseases? In fact, the essence of traditional Chinese medicine lies in compatibility and dosage, which is through the interaction of different components. It has the same effect as controlling the dosage. I think you won’t have any doubts anymore, right?

16. What should I do if I don’t have money?

Money is Things outside the body will not be taken away by birth or death. As the saying goes: there are countless people in front of health. If you don’t have money, you should find ways to get treatment as soon as possible, because you can cure your disease by spending a small amount of money now. If you don’t care now, and it becomes a serious illness, you will have to go to the hospital. By then, it will cost a lot of money, and the hospital won’t do it if you don’t have money. It would be quite difficult to take you in and delay your illness until it becomes serious and then treat you. Not only will you suffer, but it will also bring a lot of trouble to your family. As for the outcome of the treatment, it is difficult to determine. You should think carefully about whether this is true.

17. For customers who are about to run out:

Inform customers to continue taking it, or adjust the dosage according to the situation to consolidate the effect; other products can also be launched in a timely manner based on the customer's own situation. ;Our company will give rewards to customers who we recognize more and suggest their referrals to express our gratitude.

18. Why don’t your products have Little Blue Hat?

Because of national regulations, newly developed products must undergo human experiments before they can be declared Little Blue Hat products. Our products It has passed the experiment and is in the approval stage. It should be approved soon; before approval, the state allows us to produce and sell functional foods first, and all of them comply with GMP standards. What's more, we have applied for a national patent. You don't have to do this at this point. If you have any concerns, you can take it with confidence.

19. Why don’t your products have QS certification?

QS is food quality and safety certification. Our products are produced in accordance with the national GMP standards for drugs and health products. The GMP standards are very strict, and Higher than and covered by QS standards, so it is safer, please feel free to take it.

20. Why is the content of active ingredients in your products lower than others?