2023 Lucky Rabbit Sending Good Goods New Year Goods Festival Live Broadcast Guide

2023 "Lucky Rabbit Sending Blessings" New Year's Goods Festival

The theme of the live broadcast: focusing on the three themes of "rural revitalization", "rebirth of old names" and "new year and new clothes"

It will start at 18:00 on January 5, 2023 and last for about 4 hours. The actual end time shall prevail.

2. Organizer:

People’s Daily New Media and Douyin E-commerce Co., Ltd.

3. Sponsorship and naming unit:

Beijing Sanyuan Food, a time-honored brand in the capital

4. Live broadcast anchors:

Olympic champions: Liu Wei, Liu Xuan

Douyin anchors: Qian Hui, Liu Yuanyuan

5. Live broadcast content:

Taste the flavor of the place of origin and help revitalize the countryside together;

Discover time-honored national brands and evoke precious childhood memories;

Welcome the New Year and a new look, and buy all the New Year’s goods without leaving home;

At the same time, craftsmen will also perform intangible cultural heritage skills live.

In order to increase the cultural attributes of the event, Daoxiang Village and Rongbaozhai will perform on-site pastry skills, woodblock watermarking skills and other intangible cultural heritage performances.

6. New Year Products:

Sanyuan Xiaofang White Full-fat Pure Milk, Sanyuan Aiyi Formula Milk Powder for Middle-aged and Elderly People, Prince Milk Retro Classic Lactobacillus Fermented Milk Drink, Daoxiangcun Lunar New Year Edition Pastry Gift Box , Golden Swallow Ear Alpine Ecological Organic Tremella, Zhuangyuan Year's Family Banquet Gift Box, Crab Zhuangyuan Salt Pond Sheep Scorpion, Organic Landmark Changbai Mountain Black Fungus, Germ Millet, Derui First-Class Pressed Rapeseed Oil, Fengguangli Wuchang Rice, Shaanxi Yan'an Red Fuji Apple, Chongqing Wuxi sausage classic original flavor, Xiangpiaopiao milk tea gift box, Baicao flavor nut snack gift box, Goubuli steamed bun handmade package with five flavor combinations, Wufangzhai Youli Jiayan New Year gift box, Rongbaozhai Qibaishi woodblock print with the word "Fu" Watermark works, Yanzhifang Materia Medica Lily Refreshing Porridge, Novan New Year's Gold Truffle Sandwich Chocolate Gift Box

Skin care and cosmetics categories: Marumi Multi-Skin Firming Firming Lightening Eye Cream, Hanashiko Xiaodasha: Color-holding Lip Yarn, rare material collection matsutake mushroom essence water

Home clothing category: Bosideng down jacket, Anta women's sneakers, Ubras warm home clothes, Yokoshu wood soft face towel, Tiburang embossed non-stick pan, Supor air fryer Pot

7. Live broadcast entrance: Click to enter and search for "People's Daily".

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