Advertising settings with standardized outdoor advertising settings in Beijing

Article 7 Basic requirements for setting up outdoor advertisements:

(1) Outdoor advertisements set up on both sides of the road should avoid using dazzling materials, and the lighting source should not be pointed in the direction of oncoming traffic. , and cannot affect the traffic safety of pedestrians and vehicles;

(2) The setting of outdoor advertisements must not block residents’ sunshine and lighting or cause visual pollution to residents; night lighting must not affect residents’ lives, etc.;

< p> (3) Floating objects in the air such as airships, hot air balloons and other carriers shall not be attached or hung with outdoor advertisements. If small tethered helium balloons are used to hang promotional banners, the management requirements for slogans and promotional materials shall be followed.

Article 8 Setting up of floor-standing advertising facilities:

(1) Floor-standing advertising facilities such as pillars installed at road intersections must ensure the safety of vehicles, pedestrians and traffic participants. The safe sight distance must not affect the passage of road users;

(2) When setting up floor-standing advertising facilities on the sidewalk, the width of the sidewalk must be maintained at least 3 meters, and column (and hanging type) The lower end of the signboard of the advertising facility shall be no less than 2.2 meters above the ground;

(3) Floor-standing advertising facilities shall not be installed within 10 meters of the subway ventilation booth;

(4) The installation of floor-standing advertising facilities shall not damage urban landscaping facilities or affect the main landscape of urban landscaping; (5) If floor-standing advertising facilities are set up along both sides of the road, the advertising facilities shall be placed on the ground close to the road The distance between the vertical projection point and the road should be greater than the total height of the advertising facility.

Article 9: Spacing between floor-standing advertising facilities "

(1) The spacing between advertising facilities exceeding 100 square meters should be greater than 800 meters;

(2) ) The spacing between advertising facilities ranging from 30 square meters to 100 square meters should be greater than 400 meters;

(3) The spacing between advertising facilities ranging from 5 square meters to 30 square meters should be greater than 200 meters;

< p>(4) The spacing between advertising facilities less than 5 square meters should be greater than 100 meters;

(5) In principle, only one type of floor-standing advertising facilities is allowed to be installed on the same road, and the installation distance shall be in accordance with the above Spacing settings shall not be used to nest advertising facilities of different specifications.

Article 10 Setting of attached advertising facilities:

(1) On the premise of not affecting the style of the building, it is allowed to use the corresponding building to set up attached advertising, but it is not allowed to cover it Glass curtain walls and windows of buildings;

(2) It is not appropriate to install attached advertisements on the top of buildings. If installed, they should comply with the building height restrictions stipulated by the planning administrative department, and should comply with Article 11 of this standard According to the provisions of Article 1; outdoor advertisements shall not be placed on the top of buildings with sloped roofs or unique roof shapes;

(3) Adherent advertisements shall be installed vertically on the walls of buildings or structures, with the outer edge at a distance from the wall. No more than 1.5 meters; set up attached advertisements parallel to the wall of a building or structure, with its outer edge no more than 0.25 meters away from the wall, and coordinated with the building or structure;

(4) Set up attached advertisements Advertising should protect the distinctive lines or decorations of the building, and its structure must be concealed to avoid exposure and affect the view; attached advertising should be set up on the wall of the building, and its advertising layout should not exceed the area of ??the wall (excluding windows). 1/3;

(5) Outdoor advertisements shall not be attached to trees or affect the growth of trees;

(6) shall not be attached to street light poles, telephone poles, power poles, or telecommunications poles Set up outdoor advertisements on road ancillary facilities;

(7) On important public buildings at the national and municipal levels (important public buildings include: exhibition halls, museums, concert halls, art galleries (e.g., libraries, sports venues) are not allowed to set up outdoor advertisements;

(8) For attached advertisements on means of transportation, except for buses and motorcycles and cars with fixed driving routes (excluding small buses* **Attached advertisements are not allowed to be placed on movable carriers such as other means of transportation (except automobiles);

(9) The use of public transportation facilities to set up advertisements should comply with the outdoor advertising settings in the area Planning requirements, and must not affect the smooth flow of people and traffic; use bus shelters to set up advertisements, and their specifications and quantities should be adapted to local conditions and coordinated with the surrounding environment. The advertising area of ??each midway station shall not exceed 20 square meters; advertisements at the first and last stations The area shall not exceed 30 square meters;

(10) If outdoor advertisements are attached to various types of commercial kiosks, protective kiosks and other structures, the area of ??advertising attached to each pavilion shall be less than 2 square meters, and the top of the pavilion shall not be Set up outdoor advertising.

Article 11 Height restrictions for attached advertising facilities:

(1) The height of attached advertising installed on a flat-roofed building or structure below 6 meters shall be less than 1.5 meters;

(2) The height of attached advertisements installed on flat-roofed buildings or structures between 6 meters and 12 meters should be less than 2 meters;

(3) On The height of attached advertisements installed on flat-roofed buildings or structures above 12 meters should be less than 3 meters.

Article 12 Standards for setting up attached advertisements on buses, trams and cars with fixed routes:

(1) Advertisements attached to the car body, their placement The principles of color coordination, concise and lively images, and neatness and beauty should be followed. Advertising must not be attached to the front of the vehicle, above the rear window, or above the windows on both sides of the vehicle. When setting up vehicle body advertisements, the original vehicle body color must not be fully covered, and recognition and riding must not be affected;

(2) Vehicles (excluding north-south vehicles) traveling in a straight line along Chang'an Avenue west of the Wangfujing intersection to the Jianguomen overpass and east of the Xidan intersection to the Fuxingmen overpass are not allowed to have advertisements attached.

Chapter 4 Regional Division and Management

Article 13: According to the functional requirements of different regions in this city, outdoor advertising is divided into strictly prohibited areas, strictly restricted areas, and general restrictions. Setting areas, open setting areas and other setting areas (the specific scope of each area shall be jointly determined by the Municipal Municipal Management Committee and the Municipal Planning Commission).

Article 14 Scope and management of strictly prohibited areas:

(1) Scope:

1. Tiananmen Square area, areas around Zhongnanhai, and around the Forbidden City areas, and areas around Diaoyutai;

2. Chang'an Street (between Fuxing Gate and Jianguo Gate);

3. Party and government agencies, military agencies, military restricted areas and other office areas and Surrounding control zones;

4. Places for religious activities;

5. Cultural relic protection units and scenic spots;

6. Areas prohibited by relevant laws and regulations .

(2) Setting management:

It is strictly prohibited to set up outdoor advertisements in the setting area.

Article 15 Strictly restrict the scope and management of the area:

(1) Scope:

1. Chang’an Street extension line (east of Shougang Corporation Gate - Fuxing Gate, Jianguo Gate - Dongguan Bridge in Tongzhou Town), Yingbin Line;

2. The area within the Second Ring Road;

3. Residential area (referring to : Areas where residential buildings are relatively concentrated or scattered);

4. Education and research areas (referring to schools, scientific research and design institutions and their surrounding areas);

5. History and culture protected area.

(2) Setting management:

1. Setting up outdoor advertisements should reflect a solemn, concise, harmonious and tranquil style;

2. Setting up floor-standing advertisements Facilities, their area should be less than 15 square meters, and the total height should be less than 5 meters (except along high and rapid exposure lines);

3. Outdoor advertisements are prohibited on the top of buildings;

4. Neon advertisements are not allowed in residential areas;

5. Outdoor advertisements are prohibited on the extension line of Chang'an Street, the welcome line, and on the exterior walls, podiums, railings and fences of buildings in the education and research zone;

6. In combination with greening and beautification requirements, landscape modeling advertisements made of green vegetation can be set up.

Article 16 Scope and management of general restricted areas:

(1) Scope:

1. Two, three, four, five and six Ring roads, expressways and other major traffic arteries;

2. Airports, railway stations and other areas;

3. Cultural and sports venues (referring to: relatively concentrated press, publishing, culture and art Areas where groups, radio and television, book exhibition venues and sports venues are located);

4. Business district (referring to areas where office buildings, hotels, restaurants and other commercial, financial, and service institutions are relatively concentrated);< /p>

5. Economic and technological development zones, science and technology parks;

6. Business central area.

(2) Setting management:

1. The setting of outdoor advertising should reflect a natural, fresh, beautiful and coordinated style;

2. The setting of outdoor advertising should be Comply with the characteristics of the functional area and coordinate with the landscape in the functional area;

3. Outdoor advertisements are not allowed on the exterior walls, podiums, railings and fences of non-commercial buildings in cultural and sports venues;

p>

4. In the business district, without affecting the overall view of the building, outdoor advertising can be set up on the solid walls, podiums, railings and tops of flat-roofed buildings.

5. If outdoor advertisements are set up in relatively scattered residential, educational and scientific research, culture and sports, business, transportation trunk areas, etc. in economic and technological development zones, science and technology parks, and business central areas, they must be implemented in accordance with the setting standards of the above functional zones. .

(3) Setup and management of major traffic arteries, airports, trains and other areas:

1. Along the Second Ring Road. Mainly set up advertisements on public transportation facilities. Set up floor-standing advertising facilities: A small number of floor-standing small billboards (including single-column advertisements) and styling advertisements are allowed. The advertising layout generally does not exceed 10 square meters and the height generally does not exceed 5 meters; attached advertising facilities are set up; Mainly body advertisements, the advertising space generally does not exceed 60 square meters.

2. Along the Third Ring Road. Mainly set up advertisements on public transportation facilities. Setting up floor-standing advertising facilities: A small number of floor-standing small billboards (including single-column advertisements) and modeling advertisements are allowed to be set up. The advertising layout generally does not exceed 15 square meters and the height generally does not exceed 10 meters; the setting up of attached advertising facilities: with buildings The main ones are billboards and light boxes on the building, with a small amount of rooftop advertising allowed.

3. Along the Fourth Ring Road. Setting up floor-standing advertising facilities: based on large pillar-type billboards, with a spacing of not less than 800 meters in principle; setting up attached advertising facilities: mainly building billboards and light boxes, with a small amount of rooftop advertising allowed.

4. Along the Fifth Ring Road and Sixth Ring Road. Setting up floor-standing advertising facilities: based on large pillar-type billboards, with a spacing of not less than 1,000 meters in principle; setting up attached advertising facilities: using building billboards and light boxes as appropriate supplements.

5. Along highways and urban expressways.

Set up floor-standing advertising facilities: based on large pillar-type billboards, with a spacing of not less than 1,500 meters in principle; set up attached advertising facilities: use building billboards and light boxes as appropriate supplements.

6. Airport and train station lighting areas. Set up floor-standing advertising facilities: prominent signs, information boards, warning signs and traffic diversion signs, etc. Generally, column-type advertising facilities are not set up: outdoor advertising is prohibited on main buildings, and outdoor advertising on non-main buildings is strictly controlled. And avoid affecting the overall effect of the main landscape.

Article 17 The scope and management of open areas:

(1) Scope: prosperous commercial districts (areas where commercial shops are concentrated such as Wangfujing, Xidan, Dashilan, etc.).

(2) Setting management:

1. The setting of outdoor advertising should reflect the style of prosperity, beauty, grandeur and coordination;

2. It can be used without affecting Under the premise of architectural shape and overall environmental landscape, use buildings, structures and other outdoor spaces to set up outdoor advertisements, and appropriately reflect flexibility and diversity;

3. Can use a variety of advertising setting forms and The design method uses modern advertising facilities with high technological content, taking into account the effects of day and night, and highlighting the bustling and harmonious atmosphere of the commercial area;

4. In principle, Article 10 of this standard "Adhering Advertising Facilities" shall be implemented Set the standard”.

Article 18: Scope and management of other setting areas:

(1) Scope:

Strictly prohibited areas, strictly restricted areas, general restricted areas Areas other than the open setting area are other setting areas.

(2) Setting management:

The setting up of outdoor advertisements shall comply with the relevant provisions of Chapter 3 of these regulations.

Chapter 5 Supplementary Provisions

Article 19 The Municipal Municipal Management Committee is responsible for the interpretation of problems in the implementation of these regulations.

Article 20 This specification shall come into effect from the date of promulgation.