Talk about the importance of corporate culture construction?

The main goals of corporate culture construction

1. Determine MI (idea identification), including:

(1) Determine the values ??of all employees. Corporate values ??are the core of corporate culture, determine the lifeblood of the company, and are related to the rise and fall of the company. Modern enterprises must not only realize material value, but also cultural value. They must fully understand that enterprise competition is not only economic competition, but also human competition, cultural competition, and ethical wisdom competition. The ultimate goal of an enterprise is to serve the society and maximize social value.

(2) Establish the spirit of enterprise. Cultivating a unique entrepreneurial spirit is the core of strengthening the construction of corporate culture. Cultivating an entrepreneurial spirit with distinctive personality and rich connotations and stimulating the inner potential of employees to the maximum extent is the primary task and main content of corporate culture. Enterprise spirit refers to: it is gradually formed by the employees of the enterprise in the long-term production and operation activities. It is nurtured by the tradition, experience, culture and management philosophy of the enterprise leaders, and is consciously summarized, summarized and refined. The established ideological achievements and spiritual strength must embody an enterprise's unique and distinctive business ideas and personality style, reflect the enterprise's beliefs and pursuits, and be a spirit advocated by the enterprise. To cultivate an entrepreneurial spirit, we must follow the principles of contemporaryness, advancement, motivation, and efficiency. It must not only reflect the essential characteristics of the enterprise, but also reflect the characteristics of the industry and the characteristics of the unit, and reflect the business philosophy of the enterprise.

(3) Establishing a corporate purpose that is in line with the actual situation of the group is the main purpose and fundamental pursuit of the company's survival and development. It reflects corporate values ??with the goals, objectives and development direction of corporate development. Corporate ethics are the ethical principles for judging things based on the company's production and operation practices and based on the understanding of society and life. Corporate style is the attitude and behavior displayed by all cadres and employees of the company in their thoughts, work and life, and reflects the overall quality and external image of the company.

2. Establish VI (visual identity), unify logos, clothing, product brands, packaging, etc., and implement supporting management. In the development of the enterprise, we must continue to improve the various elements of the enterprise's visual identity with a pragmatic attitude, so as to improve - deny - improve again - then confirm. Including corporate logos, flags, slogans, clothing, letterheads, badges, uniform print patterns, etc. In this way, we standardize the behavioral etiquette and mental outlook of employees, and establish a high degree of trust and good reputation of the company in society.

3. Establishing BI (behavior identification) is mainly reflected in two aspects. On the one hand, it is the publicity, education, and training of employees within the enterprise; on the other hand, it is external operations, social responsibility, etc. It is necessary to organize and carry out a series of activities to integrate the business philosophy established by the enterprise into the practice of the enterprise and guide the behavior of the enterprise and employees.

4. Put people first, establish the image of a capable and efficient team, and create a spiritual culture. The essence of corporate culture is "people's culture". People are the most active factor in productivity. People are the foundation of the enterprise. Enterprise employees are the main body of the enterprise. The construction of corporate culture must be based on improving the quality of people and focusing on it. Putting it on people can achieve the purpose of uniting people's hearts, establishing common ideals, standardizing actions to form good behavioral habits, and shaping images to expand social visibility. To this end, it is necessary to establish a learning organization; do a good job in training scientific and cultural knowledge and professional skills; cultivate excellent business managers and promote the construction of corporate culture; do a good job in ideological and political work and other related work.

5. Work both internally and externally to create a product image of superior quality and create material culture. The construction of corporate culture should be unified with shaping the corporate image, realizing technological innovation, and persevering in mass rationalization suggestions activities, so that it has unique technical characteristics and product characteristics. To create a brand, educate employees to care for the company's brand reputation as much as they care for their own eyes, so that the company's products and quality can be known in the society, fight hard, take the lead, and display the essence of the company. It is necessary to achieve the unity of business philosophy and business strategy in the operation process; to achieve the standardization and coordination of all employee behaviors and corporate activities in the actual operation process; to achieve the unity of various forms of visual information transmission, in order to promote the enterprise Lay a solid foundation for sustainable development.

6. Target incentives, create a strict and harmonious management image, and create an institutional culture. The connection between corporate management and culture is the lifeline of corporate development. Strategy, structure, and systems are hard management; skills, personnel, style, and goals are soft management.

To strengthen management, we must insist on putting people at the center of the enterprise, respect, understand, care and love people in management, establish the ownership status of employees, and enable them to actively participate in enterprise management and fulfill their responsibilities and obligations. Strengthening management must be organically integrated with modern enterprise systems, management innovation, market development, and the realization of high-quality services. It is also necessary to revise and improve the professional ethics code, strengthen the disciplinary restraint mechanism, and make the various rules and regulations of the enterprise a conscious behavior of cadres and employees. Promote team spirit, maintain good interpersonal relationships among members, enhance team cohesion, and effectively play the role of the team.

7. Use education and literature to create a beautiful and clean environment image and create a behavioral culture. People transform the environment, and the environment also transforms people. Therefore, it is necessary to carefully analyze the environmental factors for the development of corporate culture, so that various tangible and intangible favorable factors become the source of power for corporate culture construction. Take strengthened measures to achieve greening, purification, and beautification simultaneously, divide areas, clarify responsibilities, achieve governance and rectification, and maintain a sanitary environment for a long time. It is necessary to carry out various entertainment, cultural and sports activities and institutionalize large-scale activities, namely: sports activities (fun sports) meetings, corporate culture and art festivals, etc.; regularize small-scale activities, that is, use factory celebrations, cultural and sports activities, etc. to enrich the cultural life of employees , giving life to various activities and enhancing visual effects.