Advantages of milk tea co-branded cosmetics blind box

The advantages of milk tea co-branded cosmetics blind box are as follows:

The cultivation of social attributes of milk tea depends on the marketing of new media platforms, and the characteristics of milk tea itself have also become one of the stimulating factors. Coincidence of consumer groups, similar social attributes, and the same demand for brand expansion gave birth to the co-branding of beauty cosmetics and milk tea.

New-style tea is marketed through the Internet to create online celebrity products, and online celebrity brands have begun to occupy the market in large numbers, "domesticating" young people's living habits and becoming a part of young culture. "Life depends on milk tea every day" has become the slogan of many young people.