The first batch of domestic Tesla Model 3 is exempt from purchase tax, with a landing price of 320,000 yuan. Will you buy it?

I won't buy it for the following reasons:

The first reason is that the price of domestic Model 3 is set too high.

First of all, compared with the original imported version, the standard endurance upgrade version released this time has only lowered the price by 50,000 yuan, and there is no standard basic version of the assisted driving function. The fully automatic driving function of Tesla wardrobe needs to be optional. It is very unkind for Tesla to mention that the price of domestic Mercedes-Benz BMW Audi is 8%- 15% cheaper than that of American market.

Compared with the American Model 3, the domestic Model 3 is also equipped with a remote start function, and the warranty of the battery pack has also been reduced from 8 years or192,000 km to 8 years or160,000 km. In addition, Tian Yajun also noticed that the American version of Model 3 has free FSD (fully automatic driving function) when the car is available for a limited time. This kind of differential treatment is undoubtedly a pot of cold water for enthusiastic consumers.

In addition, although the Tesla factory is located in the Shanghai Free Trade Zone, Tesla has not yet entered the new energy promotion catalogue, which means that it is unknown whether it can enjoy preferential policies such as national new energy subsidies and how many benefits it can enjoy. In this case, the number of people who order early adopters will definitely be a minority.

Secondly, compared with domestic electric vehicles, Tesla Model 3 does not have much advantage.

From the price point of view, there are not many pure electric vehicles on the market at present, and only Tengshi 20 18 500 glory version can be found. Enlarging the scope to the SUV field, only BYD's new generation Tang EV, Li ONE (328,000 yuan after subsidy) and Weilai ES6 can enter the scope of Modle 3.

Then, in addition to positioning, let's make a cross-border comparison. Are the domestic version of Model 3 and these domestic new energy vehicles competitive?

Take the new generation of model 5 (guide price: 309,900) led by Tang 20 19 EV600D four-wheel drive Zhilian as an example, the domestic version of Model 3 has been crushed in acceleration, power, quality assurance and four-wheel drive. In terms of materials, the new generation of Tang 20 19 EV600D four-wheel drive Zhilian collar-building five seats also has an absolute advantage. Large-area leather package and panoramic sunroof provide higher comfort and grade.

Look at pure electric vehicles. At present, only Geely Geometry A with a guide price of 265,438+0-250,000 and Guangzhou Automobile New Energy Aion S with a guide price of 65.438+0.398-205,800 are closest to the domestic version of Model 3.

Although the domestic version of Model 3 has advantages in power, acceleration and suspension, from the current domestic road conditions, except for the feeling of acceleration at the crossroads, the practical significance is not so great. More often, the gap between the acceleration of 5.6 seconds and 8.8 seconds is not worth the gap of 80,000 or even 65,438+10,000. Moreover, the domestic version of Model 3 is not dominant in the most concerned aspects of new energy vehicles, such as battery life, vehicle warranty and space. In terms of luggage space, intelligent driver assistance system, HUD head-up display, seat ventilation and heating, Geely Geometry A and GAC New Energy Aion S are slightly better.

In addition, in the design that Tesla is proud of, Geely Geometry A and GAC New Energy Aion S are not inferior. Hidden door handles, suspended central control large screens and other configurations that reflect the sense of technology are equipped. The interior of Geely Geometry A has also been treated with concave-convex texture, and the air outlet of the air conditioner has also been made into a honeycomb shape, which is richer in details than the domestic version of Model 3. In addition, Geely Geometry A also adopted EU- certified skin care baby-grade environmentally-friendly fabrics, which surpassed Tesla in the concept of environmental protection and health. On the other hand, the layout of Tesla Super Fast Charging Station in China has not reached the level of popularization, and the cost performance is further reduced for users in some areas.

It is also worth noting that the estimated delivery time of the domestic version of Tesla Model 3 is 6 to 10 months. In other words, the first batch of users will not get the real car until the first quarter of 2020. Regardless of whether the user is willing to wait. Judging from the current development speed of the domestic new energy market, 2020 is bound to be a blowout year. Therefore, when the car is delivered, today's domestic version of Model 3 is bound to be greatly reduced in competitiveness in front of many emerging domestic new energy vehicles.

Model 3 without automatic driving assistance system is still unattractive to many young consumers, but if you want to install AP (basic version of assisted driving function), it will cost 27 800 yuan, and the price of FSD (fully automatic driving function) is 56,000 yuan. In this way, the price of domestic Tesla Model 3 has crossed the watershed of 350,000, which is almost the same as that of imported cars.

One possibility is that Musk just wants to publish such a price to test the reaction of consumers in China. After all, who doesn't want to make more money? Especially for Tesla, where the profit pressure is relatively high now, if China consumers pay the bill, then the price will be fine. If consumers in China don't pay the bill, I can reduce the price again. After all, it is not the first time for Tesla.

Therefore, those consumers who really want to buy Tesla should not be impulsive and become Tesla's mice. Maybe in a few months, Tesla, who can't stand the pressure, will cut its price.