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What is the content of Wal-Mart's corporate culture construction?
For a long time, Wal-Mart's corporate culture has closely United its colleagues, who are full of vigor, unity and friendship. The following is the unique cheering slogan of Wal-Mart, from which we can feel a strong sense of honor and responsibility.
。 Walton once said, "Because we work so hard, we all hope to have a relaxed and happy time in the process of work, so that we don't always have to frown." This is the philosophy of "at work
". We will not only have a relaxed mood, but also do our work better. "
first, respect the individual.
The first of the three basic principles advocated in Wal-Mart's corporate culture is "respect for individuals". Wal-Mart not only emphasizes respecting customers and providing first-class service, but also emphasizes respecting everyone in the company. Within Wal-Mart, although there is a clear division of labor among employees at all levels, there is little discrimination. A former vice chairman of the company once said, "We are a group of ordinary people with < P > and hard work, who come together to achieve outstanding goals. Although we have different backgrounds, skin colors and beliefs, we firmly believe that everyone should be treated with respect and dignity. "
In Wal-Mart, employees are the greatest asset. They have a special policy to treat employees. They are called collaborators and colleagues instead of employees. Front-line employees can talk directly with supervisors and even presidents without fear of retaliation. Employees are proud to wear "Our employees are different" < P >, which fully embodies the unique marketing connotation of Wal-Mart.
Second, strengthen the spirit of
and encourage employees to communicate with leaders and employees.
In
, the boss can't do everything
. Walton, the
, always attributes the success of his career to his colleagues in the company. He regards employees as the most important factor for the success of the company. He said: "To share profits with colleagues and treat them as partners, your achievements in working together will exceed your imagination, and you should act like a leader who serves < P >." If you want employees to take good care of customers, you must take good care of them first.
Walton's seventh rule of success is as follows: "Listen to everyone in the company and try to make them
, colleagues who stand in the front line. They are the people who really talk to customers. Only when they know what happened, you'd better know what they know. This is the real meaning of total management. Delegate the power, and the situation can be reached, so that employees can put forward good ideas. " This is the secret of Wal-Mart's success.
thirdly, wal-mart has established a good training mechanism.
Training is not only a way for employees to improve, but also a way for them to understand the company. Wal-Mart
trains the library so that employees have the opportunity to
learn about other departments. After all employees enter Wal-Mart, after on-the-job training, employees will have more understanding and experience of the company's background, welfare system and rules and regulations. Walton, an outstanding leader, has always believed that employees are the driving force behind < P >, and passed this truth on to the current and future operators of Wal-Mart and spread it to Wal-Mart all over the world.
Walton has integrated these principles into the career he loves, injected innovative and enthusiastic working spirit into Wal-Mart chain stores, stimulated the enthusiasm and creativity of every employee, and made Wal-Mart's career lead in the fierce competition.
A
once commented: "The first step of Wal-Mart's success is to conquer consumers through low-priced goods and excellent services, so as to continuously expand its scale and strengthen its scale advantage. The most crucial step for it to become the world's largest < P > is to complete the integration of the entire chain network. Through the vibrant corporate culture and modern technical equipment, it offsets two major problems that may arise due to excessive scale, namely, the < P > is too high or the management is full of loopholes, so that Wal-Mart headquarters can effectively control the entire network.
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