The attachment refers to the advertiser's company name, status, zip code, telephone, telegraph, and fax numbers. It is convenient for the public to get in touch with advertisers and purchase products.

The attachment refers to the advertiser's company name, status, zip code, telephone, telegraph, and fax numbers. It is convenient for the public to get in touch with advertisers and purchase products. It is usually placed at the bottom of the page or in a secondary position. When using color in advertising, designers must express the theme and creativity of the advertisement and fully demonstrate the charm of color. First of all, various factors of color must be carefully analyzed and studied. Due to differences in life experience, age, cultural background, customs and physiological reactions, people have a certain degree of subjectivity. At the same time, people have different opinions on the symbolic and emotional expression of colors. Many different feelings. In the design of color configuration and color combination, designers must grasp the cold and warm contrast, light and dark contrast, purity contrast, area contrast, mixture blending, area blending, brightness blending, hue blending, tendency blending, etc. , the color combination should maintain the balance, echo and color order of the picture. The advertising picture has a clear main color, and the relationship between the graphic color and the ground color must be well handled. Designers should clearly define color positioning. When advertising positioning highlights the trademark, the company's personality and image color must be considered, and color positioning is used to strengthen the public's recognition of it; when advertising positioning highlights the product, the image color of the product must be emphasized. The purpose of color communication is to fully express the individual characteristics and functions of products and enterprises to suit the aesthetic flow of the commodity consumer market, and to use the creativity of color design to create a more concentrated, stronger and simpler image, and to deepen the public's understanding of advertising information. level of cognition, to achieve the purpose of information dissemination. Minimalist color art - flat style illustration art, or aesthetic things, are mostly related to all aspects of the times. If the reason for the popularity of flatness is roughly attributed to people's understanding of the information explosion era, Favoring a concise and clear expression style can be biased. In fact, applications in web pages, APP openings, etc. have definitely promoted the popularity of flat style illustrations. Visually simple and clean, and the vector format makes it small in size, the flat style has been widely used in everything in our lives. Flattening does not restore the original appearance of things. It only refines the characteristics of things and expresses them straightforwardly with concise and general shapes. As mentioned before, the explosion of information is not the main reason for the popularity of flat style, but having said that, as the human brain accepts more and more picture information every day, it is necessary to use the most straightforward graphics with bright and crisp colors. It’s also an excellent choice for delivering information. The shapes extracted from the flat style illustrations of spliced ??graphics are mostly geometric shapes. Although a single geometric shape is convenient to use and easy to control, the effect it presents is relatively rigid and lacks aura. In the actual creation process, in order to add vividness and interest to the picture, three to four geometric figures are often used to splice and combine, with one of the geometric figures as the main component, and the remaining geometric figures are closely related to the main composition in shape. The elements maintain a certain degree of similarity. This splicing combination can not only ensure the primary and secondary order of the picture structure, but also produce smart changes in unity. Bright solid colors Generally speaking, simplified shapes are more suitable to be expressed by flat-painted solid color blocks to maintain the balance between shape and color and create a clean and strict visual hierarchy. And because of the flat shape, solid colors with strong contrast are suitable for color matching, so that the bright color contrast supports quick visual perception, creates visual tension, and makes up for the thin shape. Flat illustrations with a unified angle are always subtractive in the shape of things, and even pure flat style is an expression technique that completely abandons perspective language. Therefore, when drawing flat illustrations, you must pay attention to the unification of angles, and unifying the angles is also a practical technique for simplifying the shape. Relatively speaking, there is no difficult technical content in a flat-style illustration work. There are only a few key points that need to be mastered: block the entire object and every detail; pay attention to the hierarchical relationship between blocks, that is, The relationship between front and back occlusion and the relationship between inclusion and being included; the edges should be neat and clean, and pay attention to details. Other than that, just have a little more patience. Summary and appreciation of several types of illustration styles. Some people like to watch TV series, and some people like to watch variety shows. But I not only like that, I also like to look at paintings.A good work will allow you to see the world constructed by the painter. Through this painting, you will have different imaginations about the world. It turns out that there is a lot of beauty that you have not discovered. This is the beauty that illustration brings to us. This This is also the reason why I love painting so much. As a non-professional, based on my recent experience in viewing paintings, I made a small summary of several types of illustrations. Just like study notes, I hope we can learn something from these excellent illustrations. *Flat style: The elements in the painting look flat, composed of simple shapes and lines, but the colors are very rich and coordinated. The character's clothes have a strong cloth texture, a bit like cloth stickers. Various elements are composed of simple geometric shapes, supplemented by some small lines for embellishment. The expression of light makes the simple geometric shapes present a more realistic scene. The lines are drawn with grainy pencil lines, making the picture full of childlike interest. *Rock color style: Rock color painting broadly refers to all works of art that use mineral colors as the main color. In my opinion, rock color style works are very textured. Most of the traditional rock color style works are covered with gold or silver foil and other materials on paper in order to achieve different painting effects. The work in the picture below should be a computer-drawn work, but it also reaches the style of rock color. It is observed that the works in rock color style mostly have main colors such as gold, black, red, sapphire blue, etc., which are very similar to Dunhuang murals. *Semi-realistic style: The characters are more three-dimensional and close to realism, and the clothing has strong texture. The picture below is the work of Taiwanese talented illustrator Dezhen (late). I particularly like Dezhen’s series of illustrations. The characters’ eyes are emotional, and the costumes are gorgeous and complicated. . The background has the texture of rock paintings. The picture below is the work of Zhang Xiaobai, the first Chinese artist to win a gold medal in the "International Cartoon Competition". The works of successful illustrators have distinctive personal characteristics. Just like this work, Zhang Xiaobai's illustrations have a certain feel of gongbi painting, but also have the three-dimensionality of CG paintings. Her colors tend to be bright red, and the characters in the paintings are usually Showing a haughty and indifferent attitude. I remember that Zhang Xiaobai drew the cover of the magazine "Bi Ke" that I loved reading when I was in college, and it was all in this style. *Clear style: The picture below is the work of "Fat Snake", an illustrator that I like very much. Her blog is called "Fat Snake's Fairyland". In response to the title, her works are clear, full of light, and present It creates a beautiful and mysterious fairy tale world, with many elements including little girls, fairies, and small animals, which truly corresponds to the fairy tale. Her paintings have a delicate, plush texture, perhaps due to the small and hazy lines. Most of the colors are light brown, light green, and light. If you like her works, search for "Fat Snake" online. "Fairy Land" to see other similar works. The picture below is similar to the style of Fat Snake. The overall picture shows a clear and warm feeling. This work is a watercolor painting, unlike the previous one, which has many fine lines (preliminary guess is that it was drawn with colored pencils). The characteristic of watercolor painting is that the fluidity of paint makes it easier to form rich colors. The colors of a good work must be rich and unified. For example, this painting does not show traces of light, but it makes you feel that it is in a very bright room. This is where the use of color succeeds. There are also many wonderful illustrations, too numerous to mention. I hope that by reading more, drawing more, and thinking more, we can improve our painting skills and create our own works as soon as possible.