Nike advertising slogan

"just do it" is a slogan of Nike, which can be understood as doing what you want; Perseverance, etc. Highlight the self-awareness of young people and emphasize the sport itself. From the perspective of different people, it will have different meanings. The name Nike is auspicious in the eyes of westerners, and it is easy to read and remember, and it is also very loud. The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness.

Nike is headquartered in Portland, Oregon, USA. The company produces all kinds of sporting goods, such as clothes, shoes and sports equipment. Nike is a world-famous sports brand, originally referring to the Greek goddess of victory in English, and translated into Nike in Chinese. Nike has always regarded it as a glorious task to inspire every athlete in the world and provide them with the best products.

Nike related introduction

In 1986, an advertisement promoting Nike inflatable insoles achieved a real breakthrough for Nike. In the advertisement, Nike adopted a brand-new concept, instead of the usual method of blindly promoting the technical performance and advantages of products, but the famous song "Revolution" played by the famous Beatles, which represented and symbolized hippies. In the new rhythm and melody of Rebellion, a group of Americans wearing Nike products are exercising crazily.

This advertisement accurately caters to the changing wind direction and the new trend of the times in the emerging fitness exercise, which is refreshing. Nike has always regarded magazines as the main advertising media to convey product information to competitors, but since then, TV advertising has become the main "spokesperson" of Nike, which makes Nike advertising more adaptable to the new development of its product market.

The above contents refer to Baidu Encyclopedia -NIKE (American sports brand) Baidu Encyclopedia -just do it (Nike advertising language).