What do you mean, any organization and any activity need to be controlled?

Fill in the blanks or select multiple questions:

1. The English word for public relations is (public relations).

2. Public relations can be directly called (public relations).

3. The way for the organization to contact the public is (communication).

4. The essence of modern public relations communication is the two-way communication of information between organizations and the public.

5. The foundation of organizing public relations activities is (public relations status).

6. Using the news media to expose the phenomenon that monopoly enterprises "fool the public" has formed a famous (Exposing Ugliness Movement) in modern American history.

7. In 2000, Li Jinmei published a famous document (Declaration of Principles).

8. Known as the father of public relations is (Li Jinmei).

9. 1999, Cattripp and Saint published an authoritative book on public relations (effective public relations).

10. The International Public Relations Association was established in London in.

1 1. Organizational image is based on (product image).

12. The trademark design of the factory name with unique style is in the initial stage of the enterprise.

13. Participation is used to coordinate (internal public relations).

14. Establishing the concept of communication and cooperation and improving social skills belong to public relations (improving quality function).

15. The starting point of organizing public relations activities should be (starting from facts).

16. The public relations department is a senior indirect (management department) with a service nature.

17. In the public relations department, the function of positioning and disseminating public relations is mainly because the public relations department belongs to the (Propaganda Department).

18. Compared with public relations, one of the advantages of public relations is its high professional level.

19. Excellent public relations personnel should have the following qualities (cheerful, patient and tolerant).

20. (Public Relations Consultant) Full-time senior public relations worker, working for professional public relations.

2 1. High reputation and low popularity belong to the (relatively stable and safe) state of public relations.

22. Construction-oriented public * * * is mainly suitable for organizational development (initial stage).

23. Self-to-others and person-to-person communication activities belong to (interpersonal communication).

In order to prevent the public from getting bored and disgusted, the staff must keep the information fresh.

25. The function of the public * * * relationship service market is first embodied in (consumer relations). Instead of directly promoting products or services, we should cooperate with the use of various modes of communication to clear channels, straighten out relationships and create a good environment for products or services.

26. (Media and the public) is the most sensitive and important part of the working object.

27. An important way for organizations to communicate with the public is to use (mass communication).

28. (The public) is the most authoritative object of all communication objects.

29. Readers have a wide choice (the advantage of newspapers).

30. Not limited by space, the most widely disseminated mass media is (radio).

3 1. The target mass media is ().

32. Put the key facts and main conclusions in front of the article, and then arrange the events according to the importance of the facts (inverted pyramid structure).

33. In its own name, organizations take the lead in launching certain activities in society and promoting some progressive new ideas (public welfare activities).

34. The members of the organization have equal status and extensive contacts with each other, but none of the communication networks of the central figures are (circular networks).

35. The last line of defense for the interests of both sides in the negotiation is the (demarcation point).

36. The third stage of negotiations between the public sector and the private sector is the confrontation stage.

37. Average concession is also called (step by step).

38. What people don't want to reveal to others is the (secret area).

39. Sponsorship activities refer to the contributions or efforts made by social organizations in the form of free donations to support a social activity or a social undertaking.

40. In general, celebrations are organized every year (2-3 times is enough).

4 1. Understand the victim's situation carefully, take corresponding responsibilities realistically, and sincerely apologize (victim's countermeasures).

42. Organize activities in public (public and confidential).

43. Exhibitions can help organizations find themselves, publicize themselves and improve efficiency. Yes (commercial and non-commercial).

44. The abbreviation of organizational behavior identity is (BI).

45. At the top of the whole CI system is the mind recognition system.

46. Corporate mission belongs to the organizational mental identity system (conceptual form).

47. According to the social division of labor and its own conditions, the role that enterprises are prepared to play and assume in society belongs to (enterprise mission).

48. The visual code composed of pure geometric points, lines, surfaces and bodies belongs to (abstract class).

49. As a skill (communication and exchange), etiquette is the etiquette and ceremony that people must follow in social communication.

50. Pay attention to etiquette, and improve (quality), image and atmosphere in individuals, organizations and society.

5 1. The most basic principle of etiquette is (respect for the public).

Good (personal etiquette) is the starting point of all activities and the necessary "passport" for all social occasions.

53. The first impression of clothing is style, which can be used to express different meanings on different occasions. Because there are too many styles of clothes, we can simply divide them into three types: formal clothes, social clothes and casual clothes.

54. When sitting on a lower chair or sofa, it is best for a lady to take a sitting posture (stretching her legs).

55. The theoretical basis and premise of relationship marketing is (4C).

56. The business strategy that takes advantage of the blank left by the propaganda of market leaders and quickly supplements it to occupy an important position is the (market follower strategy).

57. When people see the products, signs, famous brands, standardized words and colors of the enterprise, they can associate the enterprise with the spirit of serving our customers wholeheartedly, the work style of striving for perfection and excellent product quality, all of which belong to the CS strategy of the enterprise (audio-visual satisfaction).

58. To carry out public relations work in China, there is generally no need to raise awareness ().

59. When major social problems occur, it is natural to have face-to-face communication with relevant public organizations, groups or individuals, listen to public opinions, answer public questions, explain positions, and strive for public understanding and support (consultation dialogue).

60. Use the actual distance between the self-image and the actual image of the organization (image element gap map).

Fill in the blanks or select multiple questions:

1. It is generally believed that public relations can be (public relations status, public relations activities, public relations concepts, public relations studies and public relations occupations).

2. The concepts of public relations mainly include (image concept, sharing weal and woe concept, coordination concept, public concept and communication concept).

3. The basic elements of public relations include (organization, communication and publicity).

4. The subjects involved in the relationship between the public and the public are (ethics, management, sociology, marketing, communication).

5. According to the time sequence characteristics of the public and organizations, we can divide the public into (potential public, informed public and action public).

6. Two principles put forward by Li Jinmei's public relations thought (the public must know and tell the truth).

7. Bernice's main works are (The Formation of the Masses, The Relationship between the Masses and the Masses, and The Masses).

8. In the development of public relations, the most representative thinker is (Ivy. Lee, bernice, Catrip and St.).

9. Since 1980s, famous American public relations companies have set up branches or representatives in China successively (Hill-Norton, Boya).

10. The social conditions of public-private relations are (theoretical conditions, economic conditions, conditions and technical conditions).

1 1. Consumer psychology divides consumption fields into (children's field, youth field, old age field, women's field and men's field) according to consumers' age and gender.

12. The written forms that embody the concept of organizational management are (oral and training couplets).

13. There are many signs of enterprises, but the two most important ones are (factory name and trademark).

14. The principle of seeking truth and being pragmatic in investigation should be (truthfulness, objectivity, fairness and comprehensiveness).

15. The positions of decision-makers in the public relations department in the organization are mainly petroleum (data storage center, information distribution center, environmental monitoring center, public reception center).

16. The main features of the public relations department are (professionalism, service and coordination).

17. From the perspective of working methods, the organizational types of public relations departments can be divided into (public relations object type, public relations means type and public relations compound type).

18. The principles that should be observed in public relations work are (obeying the law, stressing truthfulness and accuracy, not interfering in internal affairs and keeping secrets).

19. The moral qualities of public relations personnel should include (seeking truth from facts, being impartial, working hard, being helpful and being open-minded).

20. The three links of organizational image are (self-image, actual image and image gap).

2 1. The specific publicity forms are (press release, public relations, printing internal publications and materials, speeches and performances).

22. The specific methods of budgeting include (target operation method, commission method).

23. The dichotomy of communication channels includes (personal communication and mass communication).

24. The methods to evaluate the effect are (internal and external supervision, direct observation, communication audit and public behavior detection).

25. Enterprises should be good consumers, that is, they should establish the idea of "consumers are friends", which should not only meet consumers' material consumption needs, but also meet their needs (information cognition, emotion, choice, expression and participation).

26. Public role psychology includes (gender role psychology, age role psychology, professional role psychology and cultural role psychology).

27. The characteristics of community relations are (geographical proximity, interest-related, and mutual restriction with the main body).

28. The characteristics of popular psychology are (universality of psychological needs, identity of interest pursuit, fragility of information suggestion, universality of behavior imitation and intensity of emotional contagion).

29. The psychological changes caused by social environment are characterized by universality, modernity and stability.

30. The poor recording is (the shortcomings of radio and television).

3 1. The principles that should be paid attention to when writing a good news briefing are (to have news basis, to highlight new and recent points, to be concise, and to highlight changes and interesting points).

32. The disadvantages of television as a mass media include poor recording quality, few public choices, inflexible acceptance and high cost.

33. Institutional internal publications can be divided into (internal distribution, external distribution and mixed internal and external distribution).

34. The difference from commodities lies in (different direct purpose, different content, different newspaper reporting methods and different application scope).

35. The members of the negotiating delegation include (speaker, assistants, experts and support staff).

36. In terms of speaking style, the common opening remarks are (light humor, suspenseful attraction, sound acquisition and emotional closeness).

37. The ending forms of the speech are (summary, style, thinking, humor, borrowing).

38. Inducement is a common method in persuasion, including (layer-by-layer induction and directional induction).

39. Taboos in interpersonal communication include (always asking questions, praising yourself, blindly praising each other, being secretive, and exposing your "privacy" excessively).

40. Celebrations generally include (opening ceremony, closing ceremony, ceremonies, special celebrations and festivals).

4 1. According to the nature of exhibitions, there are (trade exhibitions and publicity exhibitions).

42. The characteristics of crisis events are (sudden, urgent and harmful).

43. Events caused by public misunderstanding include (misunderstanding of the organization by the public, misunderstanding of the organization by internal employees, misunderstanding of the organization by the media and misunderstanding of the organization by authoritative organizations).

44. An excellent conference host should have the following qualities: clear and agile thinking, good language expression ability and strong ability.

45. The functions of the organizational CI system include (management function, identification function, education function, communication function and economic function).

46. The origin of CI design first appeared in Germany and Italy.

47. The written form of enterprise concept includes (slogan, motto, song).

48. The basic elements of an organization's visual identity system include (name, logo, standard color, standard words and symbols).

49. Organize the introduction process of CI system (proposal preparation stage, investigation and publicity stage, design stage and implementation management stage).

50. The origin of etiquette can be summarized as (the mother of origin and traditional etiquette, the product of obeying the needs of the development of modern commodity economy, the promotion of its development by mass media and the continuous improvement of public knowledge).

5 1. The principle of respecting the public is embodied in (respecting the personal interests and personality of the public, respecting the due civil rights of the public and respecting the personality of the public).

52. The principles of identity differences in activities include (protocol differences, identity differences and gender differences in foreign affairs).

53. Personnel should attach great importance to their own clothes and appearance, and regard it as one of the necessary qualities of personnel. There are requirements for personnel's clothing (neat and generous, overall harmony, showing personality).

54. In formal celebrations, meetings, conferences and negotiations, people are very particular about their seats. Seating etiquette mainly includes (respecting the right, respecting the top and facing the door).

55. Gift-giving is an art, which should be paid attention to (the gift should be appropriate, the customs and taboos of gift-giving should be understood, the gift should be meaningful, and the timing of gift-giving should be well grasped).

The content of 56.4P theory includes (product price, channel, channel promotion).

57. A famous brand is a trademark of an enterprise, which includes products (quality, value, future and popularity).

58. Public relations can adopt the strategy of "three names" when spreading and shaping the brand name of enterprises, and "three names" specifically refer to (celebrities, famous products and famous families).

59. The basis of CS strategy is to highlight the word "satisfaction", which includes (concept satisfaction, audio-visual satisfaction, product satisfaction, behavior satisfaction and service satisfaction).

60. Information collection includes (proposal collection, work, testing and typical investigation).

The explanation of three nouns:

1. The relationship between the public and the public: it is an idea, strategy and management ability of an organization to adapt itself to the needs of the public by using effective means of communication, and to enable the public to organize and develop their needs.

2. The concept of public * * * relationship: refers to the profound ideological meaning formed by people in the practice of public * * * relationship, which affects people's thinking and behavior tendency, and is a kind of conscious understanding and understanding of public * * * relationship activities.

3. Exposing Ugliness Movement: A large number of intellectuals with social conscience used the news media to attack monopoly capitalists in the decade from to, which was called "Exposing Ugliness Movement" (also known as "Dung Movement" and "Dumping Movement"). These articles and cartoons condemning the ugly behavior of monopoly enterprises cooperate with the workers' movement and put pressure on many enterprises.

4. Edward Bernays: American scholar and founder of public relations. The formation of the public was published in, the relationship between the public and the public was published in and the relationship between the public and the public was published in.

5. All staff: refers to all staff in social organizations participating in public relations activities, referred to as "all staff public relations". Its significance lies in enhancing the awareness of all staff in the organization, going up and down Qi Xin, and doing a good job reasonably.

6. Communicative: based on interpersonal communication without media, the purpose is to make good friends for the organization, establish social networks and create a good development environment through direct contact between people.

7. Offensiveness: refers to the strategy of taking offense as defense in order to get rid of the passive situation when there is some conflict and friction between social organizations and the environment.

8. Media: also known as news relations, refers to the relationship between an organization and news media organizations (including newspapers, agencies, radio stations, television stations, etc.) and journalists (including journalists and editors).

9. Press conference: Also known as press conference, it is an important way to centrally release news, expand social influence and improve media relations.

10. Persuasion: refers to the use of various means of communication by the public to influence the public to accept the idea of the organization, or to urge the public to take some action on their own initiative.

1 1. public * * * crisis: it refers to a state of public * * * relationship that makes the organization under strong social pressure and development crisis due to various internal or external factors.

12. Crisis: refers to the handling of public-private relations in organizational crisis.

13. corporate mission: refers to the role that enterprises are prepared to play and assume in society according to social division of labor and their own conditions.

14. Etiquette: refers to the general name of etiquette and courtesy that social organizations and their members should have in the process of communicating with the public.

15 theory. 4C advocates studying the cost of consumers' desires and demands, considering giving convenience to consumers and strengthening communication with consumers.

Four short answers:

1. What is "Volkswagen"? What are its basic characteristics? A: The object of public relations is collectively called the public. Features: 1. Commonality 2. Homogeneity 3. Variability 4. Relevance.

2. What are the characteristics of this concept in different periods of the development of public relations? A: 1. The spontaneous relationship between public and private is characterized by blindness and experience. 2. The beginning of modern mass-mass relationship is only an art, not a science. 3. The relationship between modern public and public is mature, and the relationship between public and public should be symmetrical. We should not only pay attention to the interests of the organization, but also pay attention to the interests of the public, except the symmetry of organizational information output. 5. The popularity of contemporary mass * * * relations. The relationship between the public and the private is that the operating expenses of the enterprise bear the ivory tower and enter the glass house.

In fact, what kind of ability do you think personnel should have? Answer: 1. Organizational ability II. Expression ability, including written expression, oral expression and physical expression. 3. Promotion ability. 4. Social skills. 5. innovative ability.

4. What problems should people pay attention to when designing questionnaires? A: 1. Respect the public. 2. Problems should be organized in an orderly and logical way. 3. The text should be concise, clear and easy to understand, not too long, do not use technical terms that are difficult for the public to understand, and do not add too many adjectives. 4. Don't use double questions. It is best to have only one answer to a question. 5. Use accurate wording to prevent ambiguity or ambiguity. 6. Avoid using biased words. 7. Alternative answers should be comprehensive. 8. If you are not sure about the questionnaire, you can test it on a small scale.

5. What do you think is the significance of good employee relations to enterprises? A: 1. Organizations need the recognition and support of employees to enhance cohesion. 2. The organization needs to increase the external tension through the public relations of all employees.

6. What preparations should be made for the conference? A: 1. Inviting reporters 2. Unified propaganda caliber 3. Select main speaker 4. Prepare the report outline and reference points. 5. Prepare for the meeting. 6. Prepare for the meeting host. 7. Prepare auxiliary tools. 8. Arrange journalists' activities.

7. What do you think should be done to hold celebrations in turn? Answer: 1. Carefully select objects, send invitations and confirm guests. 2. Reasonable arrangements for celebrations. 3. Arrange reception work. 4. Material preparation and logistics, security and other work.

8. Why should people pay attention to personal etiquette? Answer: Because people's words and deeds not only represent individuals, but also represent organizations or institutions. Good personal etiquette is the starting point of all activities and the necessary "passport" of all social places. Body is language, clothes can talk, smile is the "currency of action", and personality and upbringing have unique charm. Therefore, the etiquette knowledge and good quality of personnel are the key to a person's success and also the key to an organization's activities.

9. In fact, what do you think is the significance of developing public-private relations? Answer: 1. It contributes to the development of market economy. 2. It helps to build a clean government. It helps to overcome bureaucracy. 5. It helps to maintain a stable situation. 6. This helps to create a good image. 7. It helps to develop international friendly relations.

10. What is the public psychological stereotype? How to make good use of the public's psychological set?

Answer; Public psychological stereotype refers to the psychological preparation state of the public to achieve behavioral goals under the influence of past experience and the interaction between physiological and psychological needs and the environment. The formation of public psychological stereotype is mainly influenced by the public's living environment, lifestyle, values and habits of contacting the media. The mass psychological set is centralized and tendentious. In the process of information dissemination, the public is willing to accept any information that is consistent with the public's psychological set, enlarge it conceptually, and try their best to explore the similarities between their own ideas and the information they receive. When information goes against the public's psychological set, the public will try to avoid this kind of information and narrow it down or deny it in China's concept. Therefore, in order to improve the publicity effect, we must deeply study the public's psychological set and its causes, and strive for everyone's interests. When studying the causes of the formation of public psychological set, we should pay special attention to delayed psychological factors and immediate psychological factors. Delayed psychological functional factors refer to a person's values, ethics, beliefs and ideals, which can play a role for a long time; Immediate psychological functional factors refer to a person's needs, emotions and mental state in a short time, which can play a role in a short time.

1 1 How to classify according to the attitude of the public?

A: Various members of the public faced by an organization have different attitudes towards the organization because of their different status and environment, their social roles and their subjective level of understanding. We can divide the public into the following three categories according to whether we are cooperative with the organization: (1) Shunyi public. Also known as supporting the public, it refers to the public who appreciate, support, cooperate and trust the organization. They are the basic public and the main force to promote the development and change of the organization. The primary goal of an organization's public relations work is to maintain and expand the team that obeys the public, and communicate with them frequently, so as to prevent their attitude from reversing and prevent them from being won over by competitors. (2) against the public. Also known as hostile public, it refers to the public who have objections, uncooperative attitudes and even take hostile positions towards the organization. They are important targets of public relations work. There are generally two reasons for the formation of rebellious psychology: one is the conflict with the organization in interests; The other is the misunderstanding of organizational policies and behaviors caused by poor communication. In public relations work, how to strive for the transformation of rebellious public is a difficult problem, but we can't give up the work of transforming rebellious public into obedient public because it is a difficult problem. (3) the public. Also known as neutral public or uncertain public, it refers to those who are neutral, ambiguous or uncertain. Because of the great plasticity of public attitudes, they can be transformed into both obedient and anti-obedient public. It is advisable to persuade them to change to the favorable direction of the organization, and we must not treat them lightly.

13. What is the main difference from business?

(1) The direct difference between them is different. (2) The contents of the two are different. (3) The press reports in different ways. (4) The scope of application of the two is different.

What are the basic elements of interpersonal communication?

Interpersonal communication includes more than two people, interpersonal communication includes feedback, interpersonal communication is not limited to face-to-face communication, interpersonal communication is not necessarily intentional, interpersonal communication is effective, interpersonal communication is affected by the situation, and interpersonal communication is disturbed by noise.

What is enterprise CI? What does it include? Enterprise CI, also known as enterprise CIS, is the abbreviation of English corporate identity system. Among them, legal person refers to legal person, organization and enterprise. Identity has three meanings: first, proof and identification; Second, identity and consistency; Third, perseverance and persistence. Institution refers to institution, order and law. Its main content: self-determination according to the qualifications of individuals in different social subjects.

16. What are the basic functions of the organization CI system? Management function, identification function, communication function, education function, economic function,

17. What problems should be paid attention to in enterprise CI design? Principles of objectivity, sociality, systematicness, difference and stability. I hope the above information can help you.