VI system of vi system

A. Basic element system: such as corporate name, corporate logo, corporate shape, standard words, standard colors, symbolic patterns, slogans, etc.

B. Application system: product styling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, displays and printed publications, etc.

The main contents of a set of VI design: A. Logo

B. Standard words

C. Standard colors

D. Logo and a combination of standard words.

gt;gt;Corporate logo

Corporate logos can be divided into corporate logos and product logos.

gt; Characteristics of corporate logos:

First, recognition.

Second, systematic.

Third, unity.

Fourth, imageability.

Fifth, the nature of the times.

gt; Corporate logo design operation process:

1. Investigate the actual business status of the company and analyze the current status of corporate visual design, which specifically includes the following status:

Others 1. The spiritual connotation of the enterprise and the overall development plan of the enterprise.

Second, the business scope, product characteristics, service nature, etc. of the enterprise.

Third, the company’s marketing status and market share.

Fourth, the visibility and reputation of the company.

Fifth, business operators’ expectations for the entire image strategy and visual identity style.

Sixth, the current situation of the company’s competitors and the characteristics of the industry, etc.

2. Establish a clear concept.

3. Specific design performance.

4. The meticulousness of the marking work:

First, the meticulousness of the marking details.

Second, the numericization of sign forms: A. Square formation, B. Proportional size marking method, C. Arc angle marking method.

Third, the diversification of logo forms: A. Changes in line thickness; B. Changes in positive and negative shapes; C. Changes in color and black and white; D. Changes in various points, lines, and surfaces (such as hollow bodies, mesh patterns) , points into planes, lines into planes, etc.); E corresponds to F the changes in form of different media; G changes in the form of reducing or enlarging.

gt;gt;Corporate standard fonts

Enterprise standard fonts are a font that combines the company name, corporate trademark abbreviation, event theme, advertising slogan, etc. as a whole.

gt; Characteristics of enterprise standard words:

First, recognition.

Basic two, readability.

Third, design.

Fourth, systematic.

gt; Types of enterprise standard characters:

First, the standard characters for enterprise names.

Second, use standard words for product or brand names.

Third, logo font.

Fourth, standard words for advertising activities.

gt; Enterprise naming or renaming:

Enterprise renaming plans have the following situations:

First, completely change the company name, including existing standard characters , standard colors and other basic visual elements.

Second, partially change or simplify the company name, and introduce new standard words and colors.

Third, phased changes.

Fourth, unify the company name and trademark brand name.

Fifth, under the premise that the standard characters and standard colors of the company name remain unchanged, according to different use occasions, develop changing forms to adapt to different occasions, in order to achieve the feeling of form change.

gt; Standard word drawing method:

There are two commonly used methods for standard word drawing:

One is the grid representation method.

Second, direct marking method.

gt;gt;Corporate standard color

Corporate standard color refers to the visual perception of color conveyed by the enterprise, and is set to reflect the enterprise's unique spiritual philosophy, organizational structure, operational content, Marketing and style look state of the color.

gt; Development and setting of standard colors:

1. Investigation and analysis stage:

First, analysis of the use of existing standard colors in the enterprise.

Second, analysis of the public’s understanding and image of the company’s current color.

Third, analysis of the use of standard colors by competing companies.

Fourth, analysis of public perception and image of standard colors of competing companies.

Fifth, analysis of the relationship between corporate nature and standard colors.

Sixth, analysis of market expectations for corporate standard colors.

Seventh, analysis of taboo colors such as religion, ethnicity, and regional customs.

2. Concept setting stage:

Positive, healthy, warm, etc. (such as red);

Harmonious, warm, willful etc. (such as orange);

Bright, hopeful, light, etc. (such as yellow);

Growing, peaceful, fresh, etc. (such as green);

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Integrity, rationality, negative, etc. (such as blue);

Noble, delicate, mysterious, etc. (such as purple);

Thick , classical, terrifying, etc. (such as black);

Clean, sacred, pale, etc. (such as white);

Ordinary, modest, neutral, etc. (like gray).

gt; Color image stage:

By setting the corporate image concept and the corresponding color concepts and keywords, the corresponding color image expression system is further established.

gt; Simulation test stage:

First, psychological investigation on the association of colors with concrete objects, the association of abstract emotions, and hobbies.

Second, physiological effect tests such as color visual perception, memory, attention, etc.

Third, the analysis and evaluation of physical factors such as technology, materials, economics, etc. in the implementation of color production.

gt; Color management stage:

This stage is mainly about the use of corporate standard colors and making numerical specifications, such as color symbols and printing color values.

gt; Implementation supervision stage:

Approval of standard colors made of different materials;

Color correction of print proofs;

Evaluate the color of the product;

gt; collect and organize other usage data, etc.

gt;gt; The combination of the basic elements of corporate visual identity

According to the specifications and arrangement direction of the specific media, different forms such as horizontal arrangement, vertical arrangement, size and direction are designed combination method.

gt; Contents of basic element combination:

First, the minimum specified value of space is set to separate the target from its background or surrounding elements.

Second, the proportional size, spacing direction, positional relationship, etc. between the corporate logo and other elements.

gt; The combination of the logo and other elements often takes the following forms:

The first is the combination of the logo and the Chinese name or abbreviation of the enterprise;

The second is The combination of the logo and the brand name;

The third is the combination of the logo and the full or abbreviated English name of the enterprise;

The fourth is the combination of the logo and the enterprise name or brand name and enterprise selection;

The fifth is the combination of the logo with the company name or brand name, corporate slogans, advertising slogans, etc.;

The sixth is the combination of the logo with the company name, address, phone number and other information.

gt; Prohibited combination of specifications:

First, add other styling symbols to the combination of specifications.

Second, the size, advertising, color, position, etc. of the basic elements in the standardized combination are changed.

Thirdly, the basic elements are processed beyond the standard, such as logo framing, three-dimensionalization, network cableization, etc.

Fourth, the standard combination is changed such as character spacing, font deformation, flattening, and oblique changes.

gt;Specialized fonts

Specialized fonts include existing standard fonts and designated fonts.

gt; Standard font:

Mostly used for company names, product names, trademark names, etc.

gt; Specified font:

Commonly used in department names, facility names, branch names and addresses, advertising content, formal documents, etc.

gt; Things to pay attention to when designing and selecting special fonts:

First, investigate and sort out the scope of use, purpose of use, usage status, etc. of special fonts.

Secondly, when selecting a designated font, consideration should be given to coordinating the style with basic elements such as the logo and standard fonts.

Third, the type of fonts selected and the combination form and method of text should have certain rules, and form a text system that is readable, reproducible, and identifiable.

A. Office supplies: envelopes, stationery, notes, business cards, badges, work ID cards, invitations, folders, letters of introduction, accounts, memos, information bags, official documents and forms, etc.

B. The external architectural environment of the enterprise: architectural shapes, company flags, corporate facades, corporate signs, public signs, road signs, advertising towers, neon advertisements, courtyard beautification, etc.

C. Internal architectural environment of the enterprise: internal department signs, commonly used signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.

D. Transportation: cars, vans, buses, trucks, tool trucks, tank trucks, ships, airplanes, etc.

E. Clothing and accessories: manager uniforms, management uniforms, employee uniforms, ceremonial uniforms, cultural shirts, ties, work caps, buttons, epaulettes, badges, etc.

F. Advertising media: TV advertising, magazine advertising, newspaper advertising, online advertising, street sign advertising, poster advertising, etc.

G. Product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging, wrapping paper.

H. Official gifts: T-shirts, ties, tie clips, lighters, key tags, umbrellas, medals, gift bags, etc.

I. Display: window display, exhibition display, shelf product display, display product display, etc.

J. Printed materials: company profile, product brochures, product introductions, calendars, etc.

01■ Business card design (Chinese style)

02■ Business card design (Western style)

03■ Business card design (Chinese and Western style)

04■ Letter paper (blank)

05■ Letter paper (horizontal stripes)

06■ Letter paper (square)

07■ Envelope (Chinese style)

08■ Envelope (Western style)

09■ Briefcase (large, medium, small)

10■ Information bag (large, medium, small)

11■ For fax Paper header VI design

12■ Note paper

13■ Various table formats

14■ File folder

15■ Company Special manuscript paper

16■ VIP card

17■ Guest card

18■ Pass

19■ Sticker

20■ Notebook cover

21■ Contract cover

22■ Plan cover

23■ Business label stickers

24 ■ Special envelope cover for aviation

26■ Special poster (folio, 4K length)

27■ Trophy

28■ Paper cup VI design

29■File format

30■Office pen

31■Computer report

32■Message note

33 □ Wrapping paper VI design (single color)

34□ Wrapping paper VI design (double color)

35■ Wrapping paper VI (special color)

36□ Packaging paper bag

37■ Handbag design

38□ Tape

39□ Packaging label

40□ Packaging plastic tape

41□ Packaging cartons

42□ Gift packaging bags

43■ Company flags

44■ Commemorative flags

45■ Mode hanging flag

46■ Straight standing flag

47■ Small hanging flag

48■ Small string flag

49 ■ Large hanging flag

50■ Table flag

51■ Pennant

52■ Award flag

53■ Commemorative flag

54■ Promotional flags

55■ Celebration flags

56□ Themed flags

57□ Other VI designs

58■ Uniforms for male supervisory staff

59■ Uniforms for female supervisory staff

60■ Uniforms for male administrative staff

61■ Uniforms for female administrative staff

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62□ Uniforms for male production staff

63□ Uniforms for female production staff

64□ Uniforms for male store staff

65□ Uniforms for female store staff

66□ Men display staff uniforms

67□ Women display staff uniforms

68□ Male service staff uniforms

69□ Female services Staff Uniforms

70□ Male Work Staff Uniforms

71□ Female Work Staff Uniforms

72■ Male Guard Staff Uniforms

73■ Uniforms for female security staff

74□ Uniforms for male cleaning staff

75□ Uniforms for female cleaning staff

76□ Uniforms for male chefs

77□ Female chef staff uniform

78■ Men's sportswear (second season)

79■ Women's sportswear (second season)

80■ Sports jacket (second season)

81■ Sports hat

82□ Sports shoes

83■ Badge

84■ Tie clip

p>85■ Tie

86■ Scarf

87■ Belt

88□ Safety helmet

89■ Work hat

90■ Employment certificate

91■ Rain gear (poncho, umbrella)

92□ Other VI design

93■ TV advertising trademark style

94■ Newspaper advertising trademark style

95■ Magazine advertising trademark style

96■ Personnel advertising trademark style

97■ Company profile trademark style

98■ Product introduction trademark style

99□ Promotional DM trademark style

100■ Product manual trademark style

101□ Business use Card (reply letter) trademark style

102□ Poster trademark style

103■ POP trademark style/POP design

104■ Slideshow trademark style

105□ Other VI designs

106■ Shape signboard (indoor)

107■ Shape signboard (outdoor)

108■ Straight signboard design

109■ Horizontal signboard design

110■ Standing signboard VI design

111■ Signboard behind the counter

112■ Neon sign

113■ Signboard on the roof of the building

114■ Signboard on the floor of the building

115□ Signboard under the arcade

116□ Signboard on the cylinder of the arcade

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117□ Hanging signboard

118■ Canvas signboard

119■ Outdoor billboard (street sign advertising)

120■ No parking sign

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121■ Construction site gate

122■ Construction site office

123□ Construction site fence VI design

124■ Construction site slogan stickers

125■ Construction site street tree fence

126■ Construction site archway

127□ Other VI design

128■ Indoor indicator system

129■ Outdoor indicator system (public *** area)

130■ Symbol indicator system

131■ Department signs

132■ General area signboard

133■ Regional signage

134□ Other VI design

135■ Factory appearance ribbon

136■ Interior image wall

137■ Building exterior logo style

138■ Gate entrance design

139■ Wall design behind the counter

140■ Glass door ribbon design

141■ Bulletin board

142■ Step mat

143■ Trash can

144■ Ashtray

145■ Indoor spiritual slogan wall

146□ Employee lockers

147□ Environmental color markings

148□ Other VI designs

149■ Business vehicles

150□ Flatbed trucks

151■ Transportation vehicles

152■ Commercial vehicles

153□ Vans

154□ Vans

155□ Station wagons

156■ Passenger cars

157■ Motorcycles

158■ Bicycle

159□ Trailer

160□ Tractor

161□ Duigaoguo

162□ Crane

163□ Cement mixer truck

164□ Exhibition venue design

165□

Display venue visit instructions

166□ Display window design

167□ Display board VI design

168□ Stage design

169□ Spirit Fortress design

170□ Product display stand

171□ Product display stand

172□ Lighting planning

173□ Color planning

174□ Movement planning

175□ Other VI design

176■ Invitation card (envelope)

177■ Birthday card (envelope)

178■ Greeting card (envelope)

179■ Thank you card (envelope)

180■ Christmas card (envelope)

181■ New Year's card (envelope)

182■ Universal card (envelope)

183□ Annual calendar

184□ Monthly calendar

185□ Calendar

186□ Business Diary

187□ Paper

188□ Pencil

189□ Ball pen

190 □ Pen holder

191■ Umbrella stand

192■ Balloons

193□ Mascot gifts

194□ Note paper bricks

195□ Salary Bag

196■ Gift Bag

197■ Other VI Design