The combination of culture and tourism brings splendor to the green city of Sanming

Sanming is a city you don’t want to leave once you’ve arrived.

Here, the gifts of nature’s mountains and rivers, the cultural heritage of our ancestors, the fearless spirit of revolutionaries, and the struggles of builders are all necessary to tell good cultural and tourism stories and write good cultural and tourism articles. ?, provides vivid material.

Relying on good resource advantages, our city has taken multiple measures in recent years to accelerate the integrated development of culture and tourism, taking "One County, One Whole Banquet" as the starting point to continuously enrich "China's Green City" and "The Most Oxygen Sanming"? The connotation and form of the cultural tourism brand will fully promote the cultural tourism industry to a new level.

?One county, one whole banquet?

String together?tourism chain?

?I tasted Daejeon’s special delicacies last time, and I want to do it again. On May 14, at Daxianfeng Beauty Tea Scenic Area in Datian County, tourist Wu Rong strolled through the tea mountains and was immersed in the faint fragrance of tea.

On March 11, the “Daejeon Whole Pig Feast” with the national agricultural product Geographical Indication product Daejeon Sophora Pig as the main ingredient arrived as scheduled, awakening the taste buds of tourists.

The "One County, One Whole Banquet" is not only a new way to promote Sanming's green mountains and green waters, but also a new exploration of our city to connect the "tourism chain".

In November last year, the China Green City Sanming Banquet Cooking Competition was held. This grand gathering of food and culture attracted 5.36 million netizens to like it, and 22.8 million netizens were online. Watch.

Taste the charm of this blessed place in the name of delicious food. Focusing on the theme of "China's Green City" "Full Banquet Sanming" "Monthly Feast", each county (city, district) in the city launches a "Full Banquet Food" promotion activity every month, integrating local cultural and tourism resources for online promotion, and offline promotion Travel agencies solicit tourists to taste the full banquet.

Journey? Route.

With food as the leader, various parts of the city are currently developing and launching high-quality tourism routes with various themes, integrating resources, complementing advantages, filling in new business formats and new product supply shortcomings, and maximizing tourism benefits.

From May 9th to 15th, Fuzhou Sanming Building "Yuanwei Sanming" launched the "Ninghua Tribute Chicken Banquet" of the "One County, One Whole Banquet" event. After the short video "Ninghua Tribute Chicken Feast" was uploaded to the Douyin account, it received 2.67 million views and over 4,000 likes, which is enough to reflect the allure and influence of delicious food.

?Sanming banquet?Blessing of mouth and heart?. The relevant person in charge of the Sanming City Culture and Tourism Bureau said that using special food to attract and retain tourists, and then promote the development of other businesses such as accommodation, leisure, entertainment, etc., has become an effective way to promote the development of rural tourism.

? One county, one brand?

Tourism? Come alive?

The morning light is faint and the empty valley echoes. ?Cuckoo In Ziyun Village, Xiayang Township, Mingxi County, following the call of the old man Yang Meilin, several white pheasants arrived, vividly interpreting the story of the harmonious coexistence between man and nature.

Mingxi County has deep forests and beautiful waters. More than 300 species of wild birds have been discovered, accounting for 60% of the birds in Fujian Province. In recent years, the local area has vigorously developed the bird watching industry and continuously launched the "ecological bird watching + forest health care" brand. It attracts nearly 30,000 tourists every year to watch and photograph birds, gradually realizing ecological enrichment of the people.

Sanming is made up of eight mountains, one water, and one farmland. Due to the topography, each place has distinctive tourism resources and can be visited all year round.

Stroll around Sanyuan Wanshou Rock, listen to the echoes of history, and feel the charm of culture; go to Jingxin Taining, visit Dajin Lake and Shangqing River, and feel the charming Danxia; go to Shaxian County to taste various snacks and feel the fireworks on earth Taste?

Relying on the rich characteristic tourism resources, our city aims at all-region tourism and all-season tourism, constantly improves tourism facilities, integrates tourism resources, and creates high-quality routes to promote the rapid development of the tourism industry? Fast lane?.

During the 13th Five-Year Plan period, the city received more than 150 million tourists, and its total tourism revenue exceeded 146 billion yuan.

At present, the city’s tourism industry is focusing on building a "one head, one center, three belts" tourism spatial layout, strengthening Taining’s tourism leader, accelerating the transformation and quality improvement of Taining’s tourism products, and creating a Shaxi Baili Gallery leisure tourism belt. , the Xiangpu Railway Deep Breath Small Town Healthy Tourism Belt, and the Quannan Expressway Hakka Style Self-driving Tourism Belt, drive the coordinated development of major scenic spots in the city, and create a large tourism development pattern with prominent county-themed products and complementary product advantages.

A single beautiful flower is not spring, but a hundred flowers blooming makes the whole garden full of spring.

Next, we will focus on creating “one county, one product” and promote the integration of culture and tourism to start again. The responsible comrade of the Municipal Culture and Tourism Bureau introduced that at present, under the general brand of "China Green City" and "Oxygen Sanming", our city will focus on creating "Wanshou Sanyuan" based on the cultural tourism resources and industry positioning of each county (city, district) , Food Appreciation Sha County, Taoyuan Yong'an, Bird Watching Mingxi, Yiyang Qingliu, Red Ninghua, Fuyuan Jianning, Jingxin Taining, Shanshui Jiangle, Minxin Youxi, Chamei Datian? 11 unique brands, which both highlight The good ecological development advantages also build a cultural tourism economic development framework in which a hundred flowers bloom and each has its own characteristics.

Culture and tourism? Go together?

Play? Development music?

Sanming, the source of the Minjiang River and the red holy land, is endowed with unique tourism resources, providing a perfect platform for the integration of culture and tourism Development provides innate conditions.

In recent years, the Municipal Culture and Tourism Bureau has fully implemented the relevant national, provincial and municipal cultural and tourism work deployment requirements, and continuously promoted the development of public cultural services, revolutionary cultural relics protection, cultural tourism and health care development, etc. At the forefront of the province.

Since 2019, our city has successfully created 37 national A-level tourist attractions; Taining and Youxi have successfully created the second batch of national all-for-one tourism demonstration zones. At the end of 2020, Sanming was selected as a national cultural and tourism consumption pilot city.

Mountains and seas are one family. In June 2021, the Shanghai-Fujian Red Education themed event was successfully held in our city, and a number of Shanghai-servicing Sanming tourism development projects were signed, opening a new chapter in cultural tourism cooperation between Shanghai and Fujian.

Focus on red tourism. Our city strives to create a national red tourism development and integration demonstration zone, launching 18 classic red-themed tourism routes, and 9 points have been selected into the national "One Hundred Classic Red Tourism Routes for the Centenary of the Founding of the Party", ranking first in the province in terms of the number of selected; 11 counties ( Municipalities and districts) have been included in the key construction areas of Fujian's Long March National Cultural Park; in 2019 and 2020, the efforts to secure funds for the protection of revolutionary sites ranked first in the province for two consecutive years, and a number of renovated red sites have taken on new life.

In terms of promoting the protection and utilization of cultural relics, in June and August 2019, the Wanshouyan National Archaeological Site Park and the Sanming Suburban National Geopark were successfully unveiled and opened; the promotion of Wanshouyan? Integrating project construction, it has successfully created a national 4A-level tourist attraction; the Nanshan site was selected as one of the "Six New Archaeological Discoveries in China" by the Chinese Academy of Social Sciences in 2017, and won the "Special Award Project for Major Archaeological Discovery in Fujian Province".

Our city also vigorously promotes the standardization and equalization of public cultural services and the construction of the National Hakka Culture and Ecological Protection Experimental Zone, implements the ten major actions for the protection of intangible cultural heritage in Sanming, and carries out innovative activities? There is drama to watch every week Activities such as the "Night Sanming People's Stage" continue to consolidate and improve the achievements of the national public cultural service system demonstration zone. Among them, the "China Green City" Oxygen Sanming Four Seasons Tour, an annual large-scale "tourism + Internet" themed marketing and promotion event, was rated as the first batch of outstanding creative tourism products in Fujian Province.

There are sceneries everywhere and you can travel in any four seasons. We have reason to believe that with persistent promotion, Sanming, an old revolutionary district with beautiful mountains and rivers and profound cultural heritage, will have a vast cultural tourism industry and a promising future!

Reporter Lu Suping