Why did Mengniu create such brilliant achievements in just a few years?

1) human resources! ! Niu Gensheng, the president of Mengniu Group, was the vice president of production and operation of Yili Group at that time, and also recruited several old subordinates and other people who also came out of Yili. The eight entrepreneurial veterans of Mengniu were all from Yili, and 9% of the middle-level cadres were from Yili! !

2) take advantage of the situation to take off! ! Niu Gensheng is a master of taking advantage of the situation. Mengniu has always talked about Yili, and Mengniu's product promotion has been linked with Yili since the beginning. Their first advertising sign said "Be the second brand in Inner Mongolia". On the packaging of ice cream, they also printed the words "strive for national industry and learn from Yili", tied Mengniu and Yili together, and promoted Mengniu's brand invisibly with Yili's popularity.

3) reverse thinking! ! Do the market first, then build the factory! !

4) integrate resources! ! With the brand, Mengniu began to produce products. At this time, Mengniu still didn't build a factory building or buy equipment. Niu always followed the 2: 8 rule. He provided 2% of the brand resources himself and the remaining 8% integrated social resources. When Niu Gensheng learned that Heilongjiang Province, which has the largest milk source production base in China, has a wholly American-owned enterprise, due to poor management and poor efficiency, he took seven elite soldiers to take the enterprise into custody.

5) corporate culture! ! In Mengniu factory, you can see hundreds of placards. As soon as you enter the company gate, you are greeted with: "If you have wisdom, please show your wisdom;" If you lack wisdom, please sweat; If you lack wisdom and don't want to sweat, please leave this unit. "