What should be the content of logistics model development of fresh e-commerce enterprises?

What should be the development content of logistics mode of fresh e-commerce enterprises?

Development of Fresh E-commerce Based on Cold Chain Logistics

0 1, self-built farm, quality optimization, standardization.

The quality of supply is the primary condition for the success of fresh e-commerce. In order to ensure this, many companies adopt the mode of self-built farms and the integrated operation mode of supply and transportation, which not only ensures the quality of products, but also ensures the quality of products in e-commerce transportation, reduces the time and financial resources consumed by the connection of all links, and is more conducive to maintaining freshness and saving procurement costs. Self-built farms have been recognized by many large e-commerce. For example, JD.COM has contracted a large amount of land in Shandong, Hainan, Xinjiang and other places to build a large-scale agricultural product supply base for fresh food supply in the mainland and coastal areas. Commodity standardization plays an important role in all aspects of logistics, which is closely related to commodity sales and is the basis of smooth commodity circulation. Establishing standardization according to the demand of sales, standardization, informationization, networking and industrialization are the necessary conditions for the success of fresh e-commerce, realizing the unification of standards, standardizing the fresh market, and making consumers trust the quality of products and dare and tend to buy fresh food through e-commerce channels. The realization of standardization is conducive to standardizing industry rules and eliminating some competitors for fresh e-commerce. This requires the intervention of public power and the further improvement of laws and regulations.

02, to achieve product segmentation, delineation of the corresponding distribution zone.

According to the requirements of preservation degree and temperature control, the products are divided into different categories, and the distribution city radius is divided accordingly. Product segmentation is an important means to ensure product freshness. Specifically, when making the product distribution plan, different products should be treated differently, and the distribution belt should be reasonably divided according to the existing cold chain refrigeration technology and the different requirements of products for freshness. In the field of fresh e-commerce, fresh distribution has a certain division, but both product division and area division are slightly rough, which can not meet the standards and requirements of subdivision, and fresh products under different preservation measures are not distinguished. The author believes that, first of all, according to the requirements of product freshness, the distribution scope should be reasonably divided. For example, the distribution range of live fresh food is different from that of vegetables and fruits, and it is further subdivided. For example, apples that have been stored for a long time, such as bananas, have a longer shelf life, so the distribution range is larger. Secondly, combined with freezing preservation technology, such as some fresh food with good freezing conditions and long preservation time at low temperature, its distribution scope can be expanded accordingly, while some products that cannot withstand long cold chain logistics should be formulated with safer distribution scope. This method of subdividing products and technologies to adjust the distribution scope is extremely important for expanding the market and ensuring quality.

03. Introduce foreign advanced technology to improve the level of cold chain logistics.

Of course, to improve the preservation time, we should improve the level of cold chain logistics, improve the operation level in the process of transportation, warehousing, packaging and distribution, strengthen infrastructure construction, introduce foreign advanced cold chain logistics equipment and preservation methods, and care methods in distribution. As mentioned earlier, the loss rate of fresh e-commerce products abroad is less than 5%, while the current situation in China is far behind. In this case, foreign refrigeration technology, storage methods and delivery skills are all things that domestic fresh e-commerce companies have to learn. Large e-commerce companies use their own funds to introduce equipment or hire foreign experts to improve the level of cold chain logistics, thus promoting the development of e-commerce industry. Fresh food can be kept fresh by low-cost methods according to the environment. Cold salt water, plastic wrap, Su Sheng, freezer and other methods can be used to inhibit respiration by using the effects of temperature and humidity. Choose better refrigerated trucks, mainly insulated carriages, automobile chassis and refrigeration units. The insulation cabin should be selected according to the characteristics of the goods, and the refrigeration unit should be determined according to the size of the refrigeration cabin. If it is higher than six meters, independent units should be used; if it is lower than six meters, dependent units should be selected. For automobile chassis, it only needs to meet the national standards. To improve the level of cold chain logistics, we need to rely on science and technology to improve the level of cold storage and extend the preservation time.

04. Solve the last mile in transportation.

According to the user's receiving time, it is necessary for the carrier to communicate with the customer in advance. Generally speaking, according to the situation that most customers are white-collar, the receiving time of customers is usually after work, so it is an important measure to coordinate the delivery time of carriers and the receiving time of customers. E-commerce can also cooperate with supermarkets, that is, put fresh food in the refrigerator of convenience stores in customers' residential areas and take it away when customers are convenient. This requires e-commerce to communicate with convenience stores and customers. E-commerce pays a certain fee to the entrusted store, asking it to ensure the safety and quality of goods in the store are not damaged, to ensure the frozen environment, to create convenient services for customers and to ensure the freshness of customers when receiving goods. At the same time, they also need customers to cooperate and take away the express mail in time. At the same time, in fresh food distribution centers or markets where customers are concentrated, you can set up self-service collection counters, just like ATM machines in banks. Users can get fresh products by inputting vouchers, which is convenient for users to obtain products by themselves in their spare time, which reduces the time coordination process between distribution personnel and users and saves the consumption of distribution personnel. Once this move is implemented, it will be welcomed by consumers and will promote the further expansion of the e-commerce market.

The quality of freshness lies in freshness. With the development of network, e-commerce came into being. It is necessary to solve the problem of preservation in the process of warehousing, transportation and distribution, popularize cold chain logistics preservation technology, improve distribution methods and equipment, reduce the loss in the process with integrated operation, and promote the development of fresh e-commerce.