Promotion Plan of Jewelry Store 520 Activities

Promotion Plan of Jewelry Store 520 Activities (6 Summaries)

In order to ensure the solid development of the activity, we need to make an activity plan in advance, which is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. How should the activity plan be made? The following is the promotion plan (generally 6 articles) of the jewelry store 520 activities that I have compiled for you. Welcome to draw lessons from and refer to. I hope it helps you.

Jewelry Store 520 Promotion Plan 1 I. Activity Time

May 20th (Monday X)-2 1 (Monday X).

Second, the theme of the event

Destined to buy xx520 Carnival.

III. Contents of activities

1, shopping to send a romantic mood

During the activity, the accumulated shopping on xx days is over xx yuan (gold and jewelry is over xx yuan), and a chocolate (worth X yuan) or a rose (worth X yuan) is given.

On the same day, the accumulated shopping is over xx (gold and jewelry is over xx yuan), and the cash coupon of Laoshu Coffee is presented with xx yuan. (Gifts are not enjoyed repeatedly, and only one invoice is allowed. )

2, true confession, romantic hand in hand

During the activity, the on-demand hotline was opened in xx, and couples can express their feelings to him (her) through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, it is romantic and emotional to broadcast your unspeakable confession and the love songs you sing or order for your beloved.

Step 3 create an atmosphere

During the activity, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.

Fourth, the activities of publicity.

1, television, radio, newspapers, publicity

2. SMS promotion

3. Activity stop sign

Verb (abbreviation of verb) cost budget

1. Gift fee: estimated at X million yuan (estimated at X per day for flowers/chocolates and X per day for set meals).

2. SMS fee: X yuan

3. Other expenses: X yuan

Promotion Scheme of Jewelry Store 520 Activities II. Theme of the Activities

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

Second, the purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Third, the activity time

The 23rd of X.-the 20th of X.

Fourth, the venue

Sales point of Xx jewelry in North China

Verb (abbreviation for verb) organizer

Xx jewelry co., ltd

Sixth, the details of the incident.

Divided into three parts

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Specific as follows

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Promotion Scheme of Jewelry Store 520 Activities 3 I. Theme of the Activities

True lover, xxx store puts "price" for your love.

Second, the activity time

X month x day

III. Contents of activities

1. I am "gold" and pay for love!

Confess to buy gold and send a couple ring.

During the activity, I bought 5 grams of gold jewelry and presented a pair of diamond rings with a value of 199 yuan. (Each gold jewelry is limited to one pair of silver rings)

Gold is special for sending true feelings, and two grams of 520 express you.

Thousands of gold, 520 yuan, and so on (the cost of refined gold is calculated separately), the quantity is limited, 200 pieces of gold ornaments participate in the activity, and gold bars do not participate in this activity.

2. I am a diamond, and I put a price on love!

Confess to buy a diamond ring and give you 520.

Buy more than 3000 yuan of diamond jewelry during the activity. After one year, you can add value to 520 yuan and replace it with a new one. For example, a customer can buy a diamond ring with a price of 3,200 yuan. After one year, you can exchange this diamond ring for jewelry with a value of 3,200+520 = 3,720 yuan.

Confess 520 and win a diamond ring for life.

In the afternoon 12: 00- 14: 00 and the interactive site arranged at the door 18: 00-20: 30, you can get a diamond ring (1365438).

Couples who express their love on the spot need to help each other when they participate in the activity of "blowing balloons to win diamond rings". Both sides can choose a balloon and work together to blow it up to see the corresponding prizes in the balloon.

Prepare:

① 30 pieces of silver pendants worth 52 yuan,

② The value of 88 yuan diamond bracelet is 2 1.

③ Value 13 14 yuan 1 diamond ring,

Participate and win prizes! ! !

3. I am a xxx shop, offering a price for love, and killing it in a limited time!

A. Gem tremella nail

B. silver necklace

C. silver pendant

D. silver ring

E. good luck golden pig

A ***52, all 52 yuan, limited seconds kill, online and offline synchronization.

(Determine the proportion according to the products of your own store)

Fourth, the activities of publicity.

on-line

Leave a message on the WeChat platform and go to the store to receive beautiful small gifts.

Wechat community, employee circle of friends frequently promotes publicity.

Old customer community maintenance, activity notice

Offline

1. Post promotional materials at the entrance of the store, change the LED subtitles, and arrange a suitable atmosphere for the event to attract people.

2. Employees shall notify member customers by telephone and gradually establish their own personal customer base.

3. Distribute publicity pages before the event and intercept them around the store during the event to attract customers;

4. Greeting language changes according to the content of the activity, and employees' dress can be adjusted appropriately according to the activity.

5. Cross-industry cooperation to place an activity booth in the store.

Salesperson training is to publicize time and unify speech skills. Personnel, route, requirements, objectives and bonuses should be accounted for in place and be familiar with the drill. ......

Verb (abbreviation of verb) material preparation

1. promotional materials

2. Gift materials

3. Counter product materials

4. Materials arranged in the atmospheric scene

(Follow up the materials in the early stage of the activity, and control the adjustment during the activity to avoid the backlog .....)

Six, target decomposition

1. Division of labor

Do a good job in the decomposition of activity performance goals, clarify employee goals and implement the work.

2. The system with clear rewards and punishments should be clearly communicated during the activity, put in place and communicate with the clerk.

(Note: For the shift of activity time and diet and rest, you can prepare some dry food and buffer it when you are busy. )

Jewelry Store 520 Activity Promotion Plan 4 Activity Purpose

1. Give consumers more benefits through promotion, promote sales, improve performance and increase income;

2. Through this activity, further enhance the brand's popularity and influence, and spread the brand effect;

I-word duration

Xx month 14—xx month 20th

site of activity

Jewelry store and shopping mall counters

Active object

Young lovers, lovers about to enter the marriage hall, etc.

Active link

Discount, gift, game interaction

Activity content

1, sweet above 520

① 77% discount on jewelry (except movable property).

(2) Any customer who buys the "Love Formula" diamond couple ring will receive a gift certificate for a sweet double photo with the value of 200 yuan when it is over 3,888 yuan. With this voucher, they can go to the designated photo studio to take photos of couples for free; Send a gift certificate worth 688 yuan to the designated travel agency for consumption when it is over 5888 yuan.

Contact with local photo studios and travel agencies before the event to reach a cross-industry alliance; Require couples to add brand logo and publicity greetings in the post-production of the studio, and choose tourist attractions according to local actual conditions; Cross-industry cooperation should protect the best interests of customers and avoid hidden consumption.

2, fun to play cards, turn out 520

Select three playing cards with numbers "5" and "2" 0 "respectively, face down, and the customers randomly turn the cards in the order of" 100 digits ","10 digits "and" unit digits ". At the end of the checkout, the same amount will be directly exempted according to the translated three digits.

520 turned over, directly exempt from 520 yuan;

Dig out 205, directly exempt 205 yuan;

Turn out 052, then directly exempt from 52 yuan;

Remarks: customers who participate in this game need to spend more than 5888 yuan on diamond jewelry to participate.

3, into the store romantic carriage aromatherapy candles

(Reference price: 2.3 yuan/Taiwan)

4. Play the 520-point lantern game with the O2O member marketing system as the focus, and invite friends to light the four lanterns of "I love my wife" or "520 Happy" in the circle of friends to receive gifts at the store.

Activities to be prepared

1. After the activity plan is determined, design, print and publicize DM sheets, and distribute them in the store business circle one week before the activity;

2. Other advertising activities, such as WeChat official account promotion, member marketing games, FAW Show promotion, outdoor advertising, etc.

3. Prepare all prizes and gifts one week before the event to ensure sufficient quantity;

4. Print POP, posters and publicity banners one week before the event;

5. Prepare the music needed for the activity and create an atmosphere;

6. Store decoration is romantic and warm. You can use pink balloons, pink flower doors and pink counter stickers.

8. All shop assistants should know all the contents of this activity before the activity and memorize the preferential rules.

Site layout and personnel arrangement

1, welcome employees 1-2

2. Salesperson 10- 12.

3. 1-2 security personnel.

4. Moderator or commentator 1.

5. A 1 gift dealer entered the store.

Jewelry Store Promotion Plan 520 5 I. Purpose of the event

1, improve brand awareness, reputation and praise;

2. Increase product sales.

Second, the theme of the event

The meaning of Xxxx's poem "love" and "flower", strolling 520.

Third, the activity time

Xx，xx，XX，XX

Fourth, the venue

Xxxx jewellery selling point

Verb (abbreviation for verb) is the co-organizer of the activity.

Major news media

Sixth, the details of the incident.

1, poetry

Collect works about "poetry" for the society.

Requirements: The works mainly reflect fashion culture (jewelry), and each person is limited to 1-3 pieces.

Evaluation method: All manuscripts are selected by experts hired by xxxx, and the final evaluation is organized by China Poetry Society. The results of the competition and the winning works will be published on the website.

Award setting:

First prize 1 name, xxxx；;

Three second prizes, xxxx；;

Ten third prizes, xxxx；;

Twenty Excellence Awards, xxxx.

Time and address:

(1), and the deadline is August 20xx 10.

(2) Submission address:

(3) The awarding time is to be determined.

2. Love

A love story explains all "love" in the world. With love, the world is full of sunshine.

On this day full of love, xxxxxx dedicates and enjoys love with you.

Xxxx loves one

The activity of this unit is a sublimation of the opening ceremony of xxxx Jewelry Palace, paying attention to the social poor groups that permeate every moment, so that where there is time to stay, there is xxxx, and where there is time to stay, there is love.

Formation: time =xxxx= love

Every time you buy jewelry of 1000 yuan, you will have 10 yuan as a love fund and deposit it in xxxx. We will hand it over to the Hope Project Office under the notarization of the notary department in accordance with legal procedures, all of which will be used to help poor children successfully complete their studies and grow into useful talents of the motherland.

Xxxx aier

The activity of this unit is a continuation of the opening ceremony of xxxx Jewelry Palace. As an activity, it is not done out of thin air, but must continue.

Slogan: xxxx will accompany you to have a meaningful Valentine's Day.

"Valentine's Day Friendship with Children in Poor Areas"

Activity form:

Xxxxxx organized a group of caring young friends and spent a meaningful Valentine's Day with the children of Hope Primary School in Lujiayu Village.

Activities: including jiaozi, playing games, taking photos, etc.

Activity time: 9 am

1 1 arrived at the scene.

1 1: 00-2: 30 package jiaozi.

Play games and take photos from 2: 30 to 4: 00.

Come back at five o'clock

Activity significance:

It is a very meaningful activity to spend Valentine's Day with children, so that young people living in big cities can understand the sufferings of children in poor areas, thus inspiring their deep love, which has been sublimated from simply preaching love to a broader sense of love.

Xxxx aisan

United TV has produced a program suitable for TV.

For example:

The passionate model contest will set up a 3-5 minute exterior part. Tentative name: xxxx "Souxiu" campaign; Go to fashionable places (such as the selling points of fashion accessories, etc.). ), roads and campuses are hosted by TV location hosts. In various places, you can find a caring beauty. First of all, a beautiful woman should be caring and have her own personality ... and then she can be the love model of this issue and give xxxx a beautiful love gift.

Variety is a golden file, specializing in "xxxx loves beauty xxxx". The location host of the TV station went to the streets, consumer places and other places to find beauty. The column needs live broadcast to find caring beauty. Match the winners on the spot and give xxxx exquisite love gifts.

As one of the main commodities of Valentine's Day, the jewelry industry has made a good start for the Diamond Festival with the huge business opportunities of Valentine's Day.

I-word duration

X's number 6 -X's number 20.

activity theme

Love you forever, accompanied by true love.

Activity content

Each shopper will be given a rose, and the customer will be given a red envelope (a voucher worth X yuan).

1, "Love you all my life, destiny takes a hand this life" strives to create an elegant and romantic wedding for you without worrying about spending money.

Anyone who buys a second couple's ring in our shop is half price.

Anyone who buys other diamond ornaments in our store over 3700 yuan will be given a set of customized wedding dresses worth xx yuan.

Anyone who buys other diamond ornaments in our shop over 5700 yuan will get a set of romantic wedding photos worth xx yuan.

Anyone who buys other diamond ornaments in our store 17000 yuan will be given a honeymoon trip for two with a value of xx yuan (this is a wedding gift, and if it is not suitable, the gift can be changed into traditional models such as gold and silver).

2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.

Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints. Xx Jewelry Company promises that after four years, we can recover the purchased products at the original price with relevant certificates. If you don't want to recycle, you can send a piece of jewelry worth xx yuan. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years. Nowadays, the mechanism of diamond repurchase is more and more accepted by people with jewelry, and now many jewelry stores have diamond repurchase. After several years, diamond repurchase is definitely the development trend of jewelry. )

3. "Romantic Festival, Beautiful Marriage"

During the activity, the freezing point price of gold will benefit the whole city, and xx yuan will be bought and xx yuan will be given as jade and silver ornaments.

4. "Valentine's Day rush"

During the activity, there will be a special gold-inlaid jade snapping activity every day 13- 14. The original price of high-grade gold inlaid jade with xx yuan is only xx yuan and xx yuan. Each time, 13 and 14 were sold, and they were snapped up within a limited time until they were sold out.