What knowledge is needed for advertising design?

Layout design - easy to read Layout design must reflect your strategy. Brand impression - and must make readers accept your message. Miles Shepard, one of the initiators of anthology research, said: "The layout design must be able to facilitate visual circulation, and care must be taken that there must not be any place that confuses the reader." The layout design should follow the natural reading order. The harder it is for readers to figure out how to read an anthology, the less likely they will read it.

Layout design - the position of the title: above or below? Studies have found that, on average, ads with headlines below the illustrations receive 10% more readers than ads with headlines above the illustrations. The most appropriate time to put the title at the top is when the title is the most important element of the entire advertisement and the reader needs to see the title at a glance. However, it is not advisable to use too large pictures at this time so as not to interfere with the title. You may wish to make your picture attached to the title.

Arrangement design - What are the unique characteristics of advertising arrangement? They are complex; they do not appear to be newsy or informative; they are clever in their headlines and copy; they lack authority; in other words, they are too "advertising." When people see such a layout, they will think: "This is just an advertisement." We should avoid layout designs that are too anthological, because they have too obvious promotional intentions and will make readers feel defensive.

Organization design - the length of text arrangement should not exceed 25 words. Horizontal text is always easier to read than vertical text. Line spacing should neither be narrower than a quarter of the text nor wider than the text. three times.