Brief introduction of Gome in Shijiazhuang

Gome Electrical Appliances Holdings Limited (HKEx: 0493) is a comprehensive enterprise company listed on the Hong Kong Stock Exchange. The company is registered in Bermuda and its founder is Huang Guangyu. The current chairman is Zhang Dazhong. Gome has always been in the leading position in China's home appliance industry. According to authoritative data of Zhongyikang, the sales volume of 20 10 Gome air conditioners reached 6 million units. According to china electronic chamber of commerce's monitoring of air-conditioning market share since 2006, Gome's composite air-conditioning growth has always maintained the leading level in the industry, and continues to rank first in the air-conditioning market, becoming the first air-conditioning channel in China. In addition, Gome leads the industry through in-depth cooperation with upstream manufacturers, large-scale procurement, off-season payment and other measures. 20 1 1, Gome's air-conditioning terminal retail price continues to remain lower than other channels' competitive advantage, and strives to curb the upward trend of air-conditioning prices and maintain the low price level of air-conditioning in the upcoming 20 1 1 air-conditioning peak season. Gome Electrical Appliances Group adheres to the business philosophy of "small profits but quick turnover, service first", and relies on accurate market positioning and innovative business strategies to lead the consumption trend of household appliances and provide consumers with personalized and diversified services. Gome brand is favored by consumers in China. In line with the enterprise development concept of "businessmen have no domain, and harmony is precious", Gome has maintained a close, friendly and mutually beneficial strategic partnership with world-renowned home appliance manufacturers, becoming the largest distributor of many well-known home appliance manufacturers in China.

Edit this enterprise development process.

1987 1 month 1 day, Gome set up its first small store in Beijing, mainly engaged in various household appliances, which was less than 100 square meter. At present, Gome has become a well-known trademark in China and developed into the largest national chain enterprise in China, focusing on the retail of household appliances and consumer electronic products. At the same time, Gome ranks 22nd in the global business chain. In Beijing, Tianjin, Shanghai, Qingdao, Chengdu, Chongqing, Xi, Guangzhou, Shenzhen and other domestic 160 cities as well as Hong Kong and Macao, it has more than 560 direct stores with more than 654.38+million employees, and is the largest distributor of many well-known home appliance manufacturers at home and abroad in China. Among the top 30 national chain stores announced by the Ministry of Commerce in 2004, Gome ranked second with 23.88 billion yuan, and once again ranked first in the home appliance chain; Among the top 30 chain stores in China in 2005 announced by the Ministry of Commerce, Gome ranked second with 49.84 billion yuan, ranking first in the home appliance chain again and continuing to lead the home appliance retail industry in China. By the end of 2004, Gome had basically completed the network construction in the primary market in Chinese mainland, and at the same time expanded to the richer secondary and tertiary markets, and set the goal of achieving sales of 654.38+02 billion yuan in 2008. Gome set up a branch in Hong Kong from June 5438-1October 065438, 2003, and has now successfully developed into seven branches, taking the first exploratory step to open up overseas markets, which indicates that Gome will eventually enter the international market. In June 2004, Gome successfully listed in Hong Kong. In the "2004 rich popularity list and brand influence" selection, Gome ranked second among brand influence enterprises. During the development of 18, Gome constantly summed up its experience and formed the business philosophy of "businessmen have no land, and peace is precious"; Molded the brand image of "modest industry leader", "cost control expert", "consumption expert and service expert" and "supply chain management expert"; It has formed a talent strategy of "paying equal attention to selection, use, education and retention". Today, Gome has been far ahead in the same industry in terms of chain level, management level, business performance and corporate culture construction, and has become the first brand in China's home appliance retail industry, and is rapidly moving towards the long-term strategic goal of "becoming the world's top home appliance chain retail enterprise". This enterprise ranked 53rd among the top 500 Chinese enterprises in 2006 and 37th among the top 500 Chinese enterprises in 2007 jointly issued by china enterprise confederation and China Entrepreneurs Association. In 2008, it ranked 5th in the "First Brand of China Buyer Satisfaction" compiled by the World Brand Value Laboratory. 20 1 1 began to expand and speed up, and it is planned to open about 400 new stores. 20 1 1 In September, Forbes published the list of the top 50 listed companies in Asia, and Gome ranked 14, making it the only home appliance retail brand in Asia. [ 1]

The person in charge of the enterprise who edited this paragraph.

Gome has developed into the absolute leader of home appliance retail chain in China in the past 20 years, which is closely related to the excellent personal qualities of Huang Guangyu, the head of home appliance retail chain. 1986, 17-year-old Huang Guangyu (also known as Huang Junlie at that time) followed his brother Huang Junqin, took 4,000 yuan saved in Inner Mongolia, and borrowed 30,000 yuan to set up a 100 square meter facade at No.420 East Street, zhushikou, Qianmen, Beijing, and named it "Gome". 1 98765438+1October1,from the official listing of the first Gome Store to the end of 1995, Gome Mall changed from one to10; By the end of 2004, Gome had 190 stores in China, Hongkong and Southeast Asia. In 2006, it reached 587 stores with a total business area of about 2.22 million square meters. In the first half of 2007, the number of stores nationwide has increased to 654, with an operating profit of 894 million yuan. Why Gome can achieve such impressive performance is absolutely related to the personal quality of Mr. Huang Guangyu, the head of Gome.

Strong leadership

1. Huang Guangyu is an extremely strong leader. In such a special social environment as the 1980s, an enterprise must have an extremely strong leader if it wants to succeed. Under his leadership, there is almost no democracy within the enterprise. Huang Guangyu is such a great leader. He is clear-headed, good at grasping market opportunities and acting arbitrarily. No one in the enterprise can oppose him.

Hongtu Daye

2. Choose the electrical industry as the great cause of Gome. Gome Electrical Appliances Store in Qianmen zhushikou was formerly Gome Clothing Store, but the clothing business was not as prosperous as expected. Huang Guangyu said that he didn't know much about clothes, because styles, fabrics, textures, specifications and seasons are all different. , and the trend is updated quickly. More importantly, he realized that he had no interest in learning this knowledge at all. His interest is to observe why his neighbor's home appliance business is better than his, and he is learning how others do it. Huang Guangyu is good at analyzing himself, carefully analyzing his strengths and weaknesses, fostering strengths and avoiding weaknesses, and finally choosing the electrical industry that can give full play to his advantages as the great cause of Gome.

competitive strategy

3. At the end of 1980s, the differentiated competition strategy was adopted. In the seller's market with ticket supply, the vast majority of state-owned businesses adopt the business model of "increasing the selling price and wholesale in large quantities in order to make huge profits". However, Huang Guangyu did the opposite and decided to take the development path of "insisting on retail and making small profits but quick turnover". Huang Guangyu, with the shrewdness and size up the situation of a primitive businessman, actually adopted a differentiated competitive strategy at that time, which made Gome embark on the road of rapid development.

Economic concept

In the era of planned economy, we have the concept of market economy. When the state-owned stores' understanding of advertising was still stuck in the business philosophy of "advertising is only needed for goods that can't be sold", Huang Guangyu was the first to announce the retail price of electrical appliances every week with the slogan of "buy electrical appliances and go to Gome" in Beijing Evening News. In order to avoid the situation that "consumers don't know where to buy products after reading advertisements", Huang Guangyu persuaded foreign manufacturers who advertise products in US dollars to cooperate with Gome in advertising, which not only reduced the advertising expenses of manufacturers, but also made consumers "visible and affordable"; Furthermore, Huang Guangyu asked manufacturers to show some samples to Gome and set up corresponding product counters so that customers could see and feel them and buy them on the spot.

brand recognition

5. In the early 1990s, brand awareness was very strong. From 65438 to 0993, Huang Guangyu unified several stores in Beijing, such as Guo Hao, Yahua and Henderson, into Gome and owned his own brand. This laid the foundation for Gome's future expansion. Huang Guangyu is one of the earliest domestic entrepreneurs with "brand awareness".

Resign as a director

6. In June 2009, Gome announced the appointment of Mr. Chen Xiao as Chairman and Chief Executive Officer of the Group, which took effect in June 2009. The board of directors decided to re-appoint Ms. Wei as the executive director of the company, effective from June 65438+1October 65438+June 6, 2009. Mr. Huang Guangyu resigned as a director of the company, which took effect on June 65438+1October 65438+June 6, 2009.

Chen Xiao resigned as chairman.

BEIJING, March 9 (Xinhua)-Chen Xiao resigned as chairman of the board of directors, and Zhang Dazhong, founder of Dazhong Electric, took over.

Board reorganization

Gome's board of directors 20 1 1 will stage the biggest reorganization since its establishment in June. According to the latest announcement of Gome, on June 10, the company will hold an annual general meeting of shareholders to re-elect the board members, among which Gome's president, vice president Wei, Huang Guangyu's younger sister and current Gome non-executive director Huang will all leave their posts and will not be re-elected. In addition, Gome also plans to authorize the board of directors to decide to issue 5% shares of the company. According to the announcement, the three people's withdrawal from the board of directors is in line with the normal rotation provisions of the company's articles of association. It is reported that Gome's board of directors has 13 people. According to the regulations, at the annual general meeting of shareholders, one-third of the incumbent directors should withdraw by turns. Meanwhile. HKEx stipulates that directors who have served for three years should retire by turns, but those who meet the requirements can be re-elected. This time, Wei and Huang announced that they would not run for re-election. The other two directors, Thomas Joseph Manning and Zou Xiaochun, should retire by turns. They are qualified and willing to be re-elected. Gome stressed in the announcement that He Wei will continue to serve as president and vice president of Gome. The announcement mentioned that the vacancy of independent non-executive director left by Huang will be filled by senior lawyers from Hong Kong. However, the announcement did not mention that there would be new candidates to fill the vacancies of two executive directors. Gome's announcement also revealed that Zhang Dazhong, the current chairman of the board of directors, has not received any remuneration since he took office in early March. His annual salary is only about HK$ 600,000, and he does not enjoy any form of "bonus". In addition, at this general meeting, Gome will vote to give the board of directors the right to issue additional shares rejected at last year's special general meeting. However, the proportion of company shares that the board of directors has the right to issue will be reduced from 20% to 5%. In addition, Gome's general meeting of shareholders will also give the board of directors the power to decide to buy back 10% of the company's shares. [2]

Edit this corporate culture

Gome mission

-Achieve a quality life

Gome visual sense

—— Become the most respected home appliance retail industry in the world before 20 15.

core value

-Corporate interests are above all dedication, gratitude, honesty, integrity, unity of knowledge and practice, and the pursuit of Excellence is the unchanging belief of all Gome employees. Gome believes that only by adhering to these six core values can we maintain the correct direction in the future development, truly become a world-class excellent enterprise, obtain the sustainable development of the enterprise, and finally realize the evergreen foundation of the enterprise.

The way of management

-The management of innovation, openness, cooperation and competition is the basic guiding principle of Gome's operation, a summary of past successful experiences and a systematic understanding of the necessary conditions for the future survival of enterprises. The success of Gome's operation depends on whether the enterprise has enough innovation ability, whether it can maintain a continuous open mind, whether it can cooperate closely with upstream manufacturers, and whether it can continue to gain competitive advantage in the competition.

Talent view

-Morality first, cultural identity, talent selection, fair competition, performance rewards and punishments, and clear unity and cooperation * * * The growing human resources are the company's first capital, and Gome has always attached importance to the construction of talent teams. Gome adheres to the principle of "moral character first, cultural identity" in selecting candidates; Adhere to the principle of "selecting and employing people and fair competition" to appoint talents; Adhere to the principle of "performance-oriented, clear rewards and punishments" to assess talents; Adhere to the principle of "unity and cooperation and common growth" to cultivate talents.

Gome spirit

Treat customers like friends, be willing to serve customers, and keep your word. Dare to be responsible, innovative and pragmatic, and strive for perfection. Treating customers like friends and being willing to serve them is Gome's service spirit. Gome regards customers as friends, takes service as the greatest happiness, and makes customers feel happy with active, meticulous, rigorous and thoughtful service. Consistency in words and deeds and courage to take responsibility are the implementation spirit of Gome. Gome people must carry out the company's rules and regulations and administrative orders to the letter, and be responsible for what they say. Innovation, pragmatism and Excellence are the working spirit of Gome. Gome people must be down-to-earth, pay attention to details, keep learning and improve bit by bit.

Gome logo

-The soaring eagle symbolizes the cultural character of Gome and is the spiritual totem of all Gome people. The eagle's character embodies the perseverance of Gome and is not afraid of difficulties and dangers; Sharp-eyed and quick-moving; Forward-looking and ambitious; Eager for innovation and brave in change. Gome is indomitable and fearless, just like an eagle hitting the sky. Wind, frost, rain and snow can't stop its wings, and lightning and thunder can't shake its lofty heart. No matter the rapids and rapids when starting a business, or the layers of checkpoints in the process of chain expansion, Gome's progress can't be stopped. Gome has sharp eyes and quick movements, just like an eagle spreading its wings and hitting it with one blow. Gome's work style has been vigorous and resolute, which is manifested in the behavior of being good at thinking and acting. As an employee of Gome, we should be diligent in thinking and respond to our work quickly. Gome is far-sighted and ambitious, like an eagle flying high. It is not a twig, but the whole sky. Gome started a retail chain of home appliances in China, which is closely related to the revitalization of the home appliance industry in China. Gome's goal is to revitalize the national industry, explore the international market, and become the world's number one home appliance retail industry. Gome is eager for innovation and brave in change, just like an eagle taking the initiative to pluck its hair and break its beak before flying. Gome has the courage to change old habits and traditions, let go of burdens, learn new things, constantly pursue higher goals and create a new future. This is the guarantee that Gome will stand in the forest of excellent enterprises for a long time, and it is also the guarantee that Gome will keep its vitality forever.