Characteristics of Big Mac

The Big Mac has long been a flagship product of McDonald's because of its unique sweet and sour taste and its two slices of beef. Like other McDonald's products, in addition to being purchased individually, drinks and other side meals can also be combined into a set meal. McDonald's once launched a Big Mac that it said had 15 layers and included four slices of beef.

"Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun" is a registered advertising slogan of Big Mac. It was first used in 1975. This advertising slogan The content mentioned is the ingredients used in McDonald’s Big Mac. It is still widely praised by everyone in the following 20 years, and even appears in some McDonald's informal occasions. Although the phrase is properly punctuated to indicate a pause, in the ad it is seen as one word spoken very quickly. In 2003, McDonald's once again launched an advertising slogan creative competition in the field of fast food products. In the English advertising slogan competition called i'm lovin' it (I just like it), this advertising slogan was used in the background music of the competition in the form of fast rap music, which was also released during the 2003 Christmas season in the United States. A Christmas greeting card with a Big Mac burger decorated with Christmas and making sounds. When you open the card, a Big Mac burger will pop up and make the sound of the above advertising slogan.

The Chinese translation of this advertisement is more like a limerick, and it feels quite rhyming.

"Double beef Big Mac,

Sauce onions and cucumbers,

Cheese lettuce and sesame seeds,

Everyone You will laugh when you eat it."

In addition, there is a similar advertising slogan in Taiwan:

"Double-layer pure beef,

unique sauce and lettuce,

Cheese onions and pickles,

Top it with sesame bread,

Delicious and delicious Macburger. ”