Sample essay on the 2022 Double Eleven activity plan (general 6 articles)

November 11th is Singles’ Day, which is also our “Double Eleven Shopping Festival”. What Double Eleven activities can we carry out? How to write a Double Eleven activity plan? The following is compiled by me for everyone The "Sample Essay on the 2022 Double Eleven Activity Plan (General 6 Articles)" is for reference only. Everyone is welcome to read this article. Article 1: Sample essay on the 2022 Double Eleven event plan

Event time:

November 11, 20xx.

Event location:

xx Beauty Salon.

Activity target:

All new and old single female customers.

Purpose of the event:

It coincides with the "Singles' Day", in order to enable all single female customers to feel the warmth of the beauty salon during this festival, and also have a beautiful experience . During the "Singles' Day", and taking into consideration the season, climate and other issues, the beauty salon hereby launches hydrating, anti-drying, repairing and other promotional items that are popular among female friends. We hope to take advantage of this season to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and increase the beauty salon's consumer market share.

Activity promotion:

1. "Singles' Day" is a festival spread from the Internet, so the publicity should focus on the Internet promotion planning. First, publicity information about this event was published on the beauty salon’s website, official Weibo, forums and other channels. Publish event content online about two weeks in advance.

2. During the event, distribute leaflets and coupons in crowded places, streets, and commercial main streets. It is best to combine it with WeChat marketing.

3. Two weeks before the event, holiday coupons and experience coupons will be distributed to customers who spend a certain amount of money in the store. And decorate the door of the beauty salon, put up posters and hang banners at the entrance of the beauty salon, etc.

Activity content:

1. Members of the beauty salon participate in this activity during the activity. With their membership cards, they can get a 20% discount on sales and receive skin care experience coupons. If the membership points If the points in the card reach 500 points or above, you can experience a moisturizing and hydrating program in the store for free with your membership card.

2. Non-member customers who spend 288 yuan in the store during the event can directly enjoy a 20% or 20% off discount. In addition, you will receive a membership card and a sample skin care sample provided by the beauty salon.

Notes:

1. Complete the registration at the front desk and record the customer's name and information.

2. Train employees on activities to thank customers, tap their potential spending power, and stabilize customer sources. Therefore, during the event, you should pay attention to every step from the moment the customer enters the door to the end of the purchase, keep smiling and be kind to others. Chapter 2: Sample essay on the 2022 Double Eleven event plan

1. Activity background

On the eve of the Double Eleven event, we must actively participate in activities such as gatherings and rush purchases to increase our Increase brand exposure and improve brand awareness, thereby paving the way for sales in the Double Eleven event.

2. Activity plan

Warm-up: The time is from November 1 to November x.

　(1) Online

Through the store’s independent design of the warm-up event page, including homepage posters, store promotions, and baby details pages, all pictures use Double Eleven as the theme element, aiming to Create a shopping carnival atmosphere for Double Eleven, lay the foundation for the event and reserve traffic.

Traffic: xx, text message sending, old customer wake-up, etc.

　(2) Offline

Design roll-ups, banners, theme posters, buy some balloons and ribbons to decorate the entire office, so that everyone can fully feel the Double Eleven atmosphere.

Customized T-shirts for offline mobile advertising, and the entire department dressed in uniform and took a group photo for publicity pictures.

Formal activities: November 11th 00:00~November 11th 23:59

Pictures: Store activity main venue page, product details page related posters, event promotion posters, Store homepage posters, store promotions, flow charts to guide independent ordering, etc.

There should be no shortage of candies, biscuits, fruits and other food in the reception room that day. Don’t let everyone go hungry during tense moments. The person in charge must arrange for everyone to go online and take breaks.

3. Activity follow-up

Art: Make statements such as refund processing time, order information modification, delivery express and time, etc., and place them on the homepage and product details page.

Customer service: X people before sales and X people after sales (responsible for order review and printing). Ensure computer configuration; ensure printer and related materials (electronic forms, etc.); ensure company network; check software set up. Quick phrases and automatic replies (prepare in advance, include promotions, use as little as possible)

Warehouse: Ensure accurate inventory and avoid out-of-stocks. Have packing materials ready. Prepare an appropriate proportion of goods to be packed in advance and stacked separately during the event to ensure smooth communication between customer service and outbound delivery to ensure the smooth resolution of situations such as modifying order information during the sales process.

IV. Inventory preparation

(1) Determine the products to be launched during the Double Eleven event. All main products should account for 50-60% of the overall inventory. All products must be fully stocked within one week before 11.11. The inventory is completed, and the store inventory is completed according to the actual 90-95. If gifts are needed, they also need to be stocked.

(2) According to the expected sales scale, prepare the inventory of the main sales products in advance for the Double 11 promotion activities. Be sure to determine the emergency replenishment mechanism with the corresponding supply channels before the event, determine the supply capacity of the supply channels, and establish emergency communication contact methods to ensure that goods can be quickly replenished or removed from shelves in the event of insufficient inventory.

(3) Check the product barcode management system to ensure that all shipped goods have barcodes, so that when the goods are shipped out of the warehouse, the barcode can be scanned with a scanner to improve speed and efficiency.

(4) Be sure to do a full warehouse inventory or inventory of related major promotion products 2 to 3 days before the Double 11 event to clarify the inventory scale and enter the real inventory data into ops.

V. Personnel preparation

(1) For new employees recruited due to the possible surge in Double 11 orders, make employee work arrangement plans in advance and conduct corresponding training , do a good job in the packaging process, train relevant packaging and veneer work details in advance, and train employees in advance.

(2) Provide comprehensive operational training and other training for all employees, especially those involved in order processing.

(3) Formulate contingency plans for the temporary scheduling, training and work of inter-department employees, as well as related arrangements for employee duty, vacation and other related arrangements during the duration of the promotion. Personnel must be deployed well, and two to three shifts must be planned for order processing and customer service. It was a full day for everyone, and they took turns resting in the reception room. Calculate the number of personnel in each position according to the level of traffic.

(4) Materials should be calculated based on the maximum possible flow rate and number of packages.

6. Material Preparation

(1) Preparation of packaging materials, ensuring the inventory of various packaging bags, foam fillers, and packaging boxes involved in the products sold in the big promotion activities , and some specific packaging can be preliminarily organized in advance, and then only the goods can be put in. You can also pack the goods directly in advance, and only wait for the express delivery order to be posted directly and ship the goods; express delivery order and delivery order paper storage, printer debugging, and printing consumables (preparation), in order to increase the speed of the ordering process.

(2) Large-scale events such as Double Eleven require more service requirements for merchants, especially the requirements for delivery, which require all xx customers to be shipped within 2 days. Priority shipping.

Chapter 3: Sample essay on the 2022 Double Eleven activity plan

1. Foreword:

After market survey statistics and years of retail experience in specialty stores, most of us are currently new buyers. Or newly renovated customers. But now the average market share of each xx retail store is less than 10%, and there are still many potential consumers who have never been to xx home fabric art stores. Therefore, this promotional activity is targeted at the consumer group who have just purchased a house, using exquisite gifts to attract them to the store, and then using "super value packages" to increase their desire to buy, and ultimately the transaction is successful.

2. Time of the event:

November 1, 20xx - November 20, 20xx

3. Purpose of the promotional activity:

1. Quickly let consumers know and contact xx home fabric art store.

2. Improve the sales performance of xx home fabric art store.

3. Enhance the visibility and reputation of the xx home furnishing fabric brand.

4. Promote the brand core value of "Home Furnishing Support Expert".

IV. Activity theme:

xxx

V. Targets of promotional activities:

1. Target market for the activity: New Real estate, wedding photo studio.

2. The main targets of promotion: houses that are being renovated, new houses that have just received the keys, new houses for weddings, and old customers who often introduce new customers to consume.

6. Promotional steps:

1. The store distributes leaflets and coupons to new property owners.

2. New property owners can go to the store to get a free exquisite gift with the coupon and any owner certification documents.

3. The owner fills in an information file form.

4. After filling in, the salesperson will introduce the store’s profile and product situation.

7. Contents of promotional leaflets.

1. With the coupon, you can go to the local xx home fabric art store to receive a set of "personalized coffee utensils" worth xx yuan for free.

Tip: Please present a copy of the property purchase contract when picking up the property. (Time: x month x day to x month x day, 20xx year)

2. Customers can enjoy a 5% discount after the discount by presenting the promotional leaflet or the xx Home Fabrics "Collect for a Lifetime" service passbook. Except for special offer products.

Note: Stores participating in promotional activities must ask customers who receive gifts to fill in the questionnaire and return it to the company. Thank you for your support. Chapter 4: Sample essay on the 2022 Double Eleven activity plan

1. Activity background

"Double Eleven Singles' Day" is coming soon. Considering the huge disparity between the number of boys and girls in our class, especially Organize a Double Eleven "Simulated Couple" activity and a knowledge answering activity on the personality differences between boys and girls to promote emotional exchanges among our classmates and enrich their campus life, allowing us to improve our classmates while learning knowledge (IQ) Emotional intelligence (EQ).

2. Activity theme

***Go to 11.11, long live making friends.

3. Purpose and purpose of the activity

Through this activity, we will disseminate relevant knowledge about college students’ love psychology to classmates, guide students to correctly handle the relationship between boys and girls, Help students establish a correct view of love and treat love in college rationally.

4. Organizer

xx.

5. Event time

November 11th - x day.

6. Activity location

Classroom xx, Science Building.

7. Objects of the activity

All students in class xxx.

8. Activity content planning

1. Use WeChat groups, campus activity networks, and class cadres to promote in the class to let students understand the theme and content of our activities so that they can Students can actively participate during the activities. and collect students’ opinions on this event.

2. The host explains the game and announces the start of the game.

3. Pairing principle: "couple" matching is conducted through the tacit understanding between boys and girls in various games, as well as a knowledge quiz on the personality differences between boys and girls.

4. The "couples" of each team must complete the specified tasks within two days. All tasks must be photographed and used as proof.

5. The host awards exquisite gifts and announces the end of the event. Chapter 5: Sample essay on the 2022 Double Eleven activity plan

1. Activity background:

This is a kind of fate that brings us from all over the world to the Youth Academy Association, come and form our big family. In order to enhance the friendship between us all and let everyone know each other better, this party is specially held. I hope this party can bring joy to everyone and will definitely leave lasting and beautiful memories in our university life, so let us wait for this long-awaited party!

2 , Purpose of the event:

I hope this party can give everyone a stage for alternative communication, so that everyone can understand each other in a happy environment. Let the unity of friendship and community create a lively atmosphere for university activity life.

3. Activity theme:

11.11 Youtiao Party.

4. Event organizer:

XX City Vocational College Youth Volunteer Association.

5. Event time:

November 11, 20xx at 6 pm.

6. Target audience:

All members of the Youth Volunteer Association of XX City Vocational College.

7. Activity location:

Teaching Building 806.

8. Activities:

1. Heart to Heart (back-to-back ball)

(1) Type of project: two-person collaboration, indoor game.

(2). Venue requirements: two aisles in the classroom.

(3). Props needed: Balloons.

(4) Number of players: 12 people, free combination, two people in each group.

(5). Prize: 2 mirrors.

(6) Detailed game methods and competition rules: Each group of 2 people, holding a ball on their backs, walk in unison from the front to the back of the classroom, crush the ball back to back, quickly run back to the starting point, and pick up the ball. The second balloon is completed until six balloons are crushed and the race returns to the starting point. When walking backward, your hands cannot touch the ball, otherwise you will be penalized for 2 seconds at a time; the game will restart from the starting point after the ball drops. The first one to finish wins. The ranking is recorded according to time and the points are calculated according to the ranking.

a. If the ball hits the ground during the game, you must return to the starting point and start again.

b. You are not allowed to touch the ball with your hands or arms during the game. Any violation will be considered a foul. Each time the ball is touched, a foul will be recorded, and 2 seconds will be added to the game score for each foul.

c. During the game, you must absolutely obey the referee, and the referee’s penalty shall be the final decision.

2. Newspaper Game

(1) Project type: Team collaboration competitive type.

(2) Prop requirements: newspaper.

(3) Venue requirements: in front of the podium.

(4) Number of players: 4 people per group, 4 groups.

(5). Prize: 4 mirrors.

(6) How to play the game: first show off your momentum and ask to shout slogans, then a group of 4 people stand on the newspaper in groups. Everyone’s feet must step on the newspaper and cannot touch the ground. Just hold on for five seconds. The one who steps on the outside loses. After each round is successful, fold the newspaper in half. The team with the smallest newspaper standing by the method wins.

3. Beat drums and pass flowers

(1) Props requirements: drums or music, flowers.

(2) Participants: collective.

(3). Prize: 6 soaps.

(4) Game rules: Everyone is seated. When the drummer starts beating the drums, the flowers start to be passed around. When the drums stop, whoever gets the flowers is the "lucky one" and wins. Shows. After the performance, you can get a gift, and then the flowers will start to be passed from this "lucky person", and the program will proceed accordingly, ending with a circle around the venue.

4. Treasure Hunt Operation

(1) Prop requirements: "treasure" (usually a note).

(2) Participants: collective.

(3). Prize: 10 masks.

(3) Game rules: First prepare the "treasures" (that is, the note can write "Performances, prizes, etc."), then distribute the treasures in various hidden places, and then each treasure hunter Start looking for a "treasure". The treasure hunter who finds the "treasure" is not allowed to open the "treasure" at will. The host will give a prize to the owner of the "treasure" based on the content of the "treasure". For example: the treasure says "." "Imitate the cat's meow three times, and you will be rewarded with two apples." Then the owner of the "treasure" must do what the "treasure" says, and then the host will give corresponding rewards. Chapter 6: Sample essay on the 2022 Double Eleven activity plan

Activity background:

November 11th is an alternative festival for young people. Because there are four consecutive "one"s in the date of this day, this day is called Designated as "Singles' Day"

"Singles' Day" is neither a "local festival" nor a "foreign festival". It was born in Nanjing universities in the early 1990s and is a symbol of campus fun culture. One of the representative products. As batches of students bid farewell to campus, the atmosphere of "Singles' Day" has gradually spread to the society in the past two years. "Singles' Love Song" will become a popular song on this day. The song sings, "Find someone you love deeply and want to love to say goodbye to being single." This lyrics is actually a declaration of love among young people. The lively gatherings of "Singles' Day" are a popular form of celebration among urban youth. , but there are also many students, especially college students, who are drunk alone and unconscious on this night. The various reasons have to make us think deeply.

The purpose of the activity:

In this special time. During the day, everyone gathered together to discuss the pros and cons of college students' love. Is dating a compulsory or elective course in college? How should we practice it? How should we deal with the relationship between boys and girls? After the event, , I hope everyone can gain something, have a deeper understanding of the problem of making friends, and no longer be blind and miss the beautiful love.

Event time:

November 11, 20xx. 7:00-9:00 in the evening.

Activity:

First, the host will open the ceremony and give a welcome speech to all the guests. At the same time, he will point out the purpose of the event. , explain the origin of "Singles' Day".

Second, watch the electronic version of the love story together to heighten the atmosphere.

Third, the class committee will make an opening speech and the discussion will officially begin. >

Fourth, the students and the teacher began to express their opinions and talk about some of their own views on college students’ love, as well as some of their own experiences.

Fifth, small games and small performances.

Sixth, the instructor told everyone some of his unique insights.

Seventh, the party ended successfully.

Preparation work:

1. Classroom application and layout (responsible for the life committee)

2. Invitation of guests.

(The study committee member is responsible)

3. Hosting the event (the sports committee member is responsible)

4. Mobilizing the atmosphere at the event (the organizing committee member is responsible)

5. During the activity Program performance (responsible by the literary and art committee)

Sixth, publicity before, during and after the event (responsible by the publicity committee)

Seventh, general planning, detailed discussion (responsible by the league secretary)

8. Overall control of the activity (the monitor is responsible)