Bank corporate culture construction scheme

bank corporate culture construction plan

to promote? Sanli? Promotion and realization? Three first? Sanzui? For the goal, to build? Mind-moving project? Focusing on corporate culture activities as the carrier, the following is the bank corporate culture construction plan I collected, welcome to refer to and learn from!

Part I: Corporate Culture Construction Plan of Bank of China Lianyungang Branch (3,598 words)

The general idea of corporate culture construction in 2xx is: take the Head Office as the example? Fourteen words? Guided by core values to promote? Sanli? Promotion and realization? Three first? Sanzui? For the goal, to build? Mind-moving project? Focus on corporate cultural activities as the carrier, advocate honesty, performance priority and courage to take responsibility, and create a good atmosphere of continuous innovation, harmony and tolerance; Establish a good employment orientation, improve the assessment and incentive mechanism, carry forward the Bank's core values and corporate culture, set a model and carry forward the advanced, inspire the employees' sense of honor and mission, improve cohesion and centripetal force, and build the Bank? Family service? Features, start a new century journey.

1. Strengthen the organization and leadership of corporate culture construction

1. Establish a leading group for corporate culture construction of Lianyungang Branch.

Team leader: President Xu Jin

Deputy team leader: Vice President Fu Weidong, Vice President Yuan Shihui, Vice President Zhu Zhaojun and Secretary of Discipline Inspection Commission Liu Xiaowei

Members: principals of branches and departments within their jurisdiction.

the leading group has an office, which is located in the Party Affairs Department of the Municipal Bank: its members are composed of relevant personnel from the Party Affairs Department, the office and the trade union.

each branch and department shall determine a deputy to be responsible for the arrangement and implementation of the specific work of corporate culture construction. The corporate culture and its materialization plan of all branches and departments of the municipal bank shall be submitted to the office of the leading group of the municipal bank for examination and approval before implementation, so as to unify the pace and requirements.

the second is to establish a long-term working mechanism for corporate culture construction. The key to corporate culture construction lies in implementation. We should adhere to the principles of focusing on construction, paying close attention to management, seeking truth and being pragmatic, and persisting, and form a cultural construction pattern in which the top leaders are responsible, all units and departments cooperate with each other, and * * * work together to effectively complete all tasks and objectives formulated by the Bank's corporate culture construction plan.

thirdly, the construction of corporate culture should be incorporated into the quarterly and annual performance appraisal system of each sub-branch, and the relevant departments should closely link the completion of the plan with the performance.

second, deepen? Mind-moving project? Construction

2XX years. Mind-moving project? The specific requirements of the work are: around? Three first and three most? Strategy: with the goal of improving employee satisfaction and enhancing employee cohesion, we will continue to carry out strategic propaganda, understand employees' demands through multiple channels, care for employees from multiple angles, achieve employees through multiple channels, improve the pertinence of various measures, shift the focus of work to pay attention to employees' career expectations, and further improve? Mind-moving project? Working mechanism, attaching importance to process management and assessment, pushing for the effective implementation of various measures of heart engineering, and creating a good atmosphere of harmony, harmony, vigor and harmony for the sustained and rapid development of the whole bank.

according to the problems reflected in the 2XX employees' ideological dynamic questionnaire survey, we will formulate our 2XX? Mind-moving project? Guiding Opinions on Building Promotion Measures, continuously carry out strategic transmission, effectively relieve pressure feelings, expand employees' career in multiple ways, and pay attention to process management and assessment. This "Opinion" will be issued in a special article for all units to implement.

Third, stick to the center and carry out corporate culture activities in a pragmatic and effective way

Around the center of the whole bank, closely combine the centennial celebration activities of the Bank, create an atmosphere, realize the effective integration of corporate culture with the central work, and promote all the work of the whole bank.

first, do a good job in internal propaganda.

1. hold a competition on corporate culture knowledge for new employees.

for further promotion? Newcomers join me to escort? Activities, to better guide new employees to fully understand and accurately grasp the profound connotation and spiritual essence of China Bank's core values, and actively participate in the construction of corporate culture, consciously unify their thinking and change their concepts according to the requirements of core values, truly become loyal practitioners and active promoters of corporate culture construction, and give full play to their main role in corporate culture construction. It is planned to hold a corporate culture knowledge competition for new employees.

(lead department: Youth League Committee activity time of the branch: before the May 4th Youth Day)

2. Making the Propaganda Film of Lianyungang Branch.

focus on the development history of branches through promotional videos. Pursuing Excellence? Core values and? Integrity, performance, responsibility, innovation and harmony? Corporate culture. Use outlets, internal websites and other self-owned channels to broadcast, showing the historical picture of Lianyungang Branch in an all-round way.

(lead department: branch office)

3. Rebuild the website of Lianyungang Branch. Better display the corporate culture characteristics of Lianyungang Branch, build the intranet into a platform with pictures and texts, rich content and interactive communication, and build it into an online home for the employees of Lianyungang Branch, which has become an effective carrier for the promotion of corporate culture of our bank.

(lead department: branch office and operation department)

Second, do a good job in external publicity.

actively publicize the corporate culture of China Bank in combination with various activities of the Bank's centennial celebration, so as to enhance the Bank's social awareness and reputation.

1. hold? Celebrating the centenary of the Bank of China? , organize staff cultural performances and big customer appreciation meetings in a timely manner.

Theme: Celebrating the 1th anniversary of China Bank. Leaders of government and regulatory authorities, key customers of branches, award-winning employees, representatives of employees at all levels and retired employees are invited to attend. Hold a cultural performance for employees in the whole jurisdiction and carry out appreciation activities for key customers.

(lead department: office)

2. Holding a series of thematic photo exhibitions

Theme: Holding an exhibition in the sales department of the city bank? A hundred years of peers in foreign exchange financing? Lianyungang BOC Achievement Photo Exhibition, with the theme, will enhance our customers' understanding of the profound history and development track of BOC and Lianyungang Branch.

(lead department: Party Affairs Department of the Branch)

3. Holding? 1th anniversary of China Bank? Media Special Report

Theme: Focus on the mainstream media in the city? 1th anniversary of China Bank? The special series reports show the historical changes of China Bank and Lianyungang Branch, the great achievements of strengthening the city and enriching the people, and the spirit of striving for Excellence.

(lead department: branch office)

4. Holding? Hong Kong reporter sees BOC? Award-winning essay-writing activity

Theme: Organized in the port city? Hong Kong reporter sees BOC? Award-winning essay-writing activities will guide the mainstream media to publicize our specific actions and excellent services in the process of reform and development and enriching the people and strengthening the city from a new perspective and new feelings. Organize the selection of authoritative professional judges.

(lead department: branch office)

5. Cooperate with provincial banks? Hundreds of communities show a hundred years of Bank of China? Large-scale community brand and business promotion activities. Select 1 middle and high-end communities in the city, and organize personnel to focus on community development. Does the Bank of China love the community to serve the people for a hundred years? Publicize the theme and arrange the mainstream media to report it.

(lead department: branch office)

6. Launch? Bank of China in a hundred years? Tv, print, outdoor and internet series advertisements

Subject content: According to the requirements of the provincial bank, different types of media are used to put out advertisements in stages and spread them to the public? Bank of China in a hundred years? Corporate image. Focus on the digital TV boot screen and electronic program guide (EPG), newspapers with high public reading, LED screens in commercial areas, well-known websites and other media to carry out creative publicity.

(lead department: branch office)

7. Innovatively carry out the packaging work of centennial celebration outlets

According to the unified deployment of provincial banks, start the 2XX year? A good start? The centennial celebration governs the beautification and packaging of outlets. Unified by the head office? Centennial celebration? Publicity signs are creatively designed in combination with the Year of the Loong Zodiac cards, ceremonial certificates of deposit and other publicity elements, so as to beautify and beautify outlets throughout the jurisdiction during Christmas, New Year's Day, Spring Festival, Lantern Festival and celebrations, so as to enhance the image and brand awareness of our outlets during festivals.

(lead department: branch office)

8. Public service publicity

Subject content: Undertaking the "China Bank Jiangsu Branch" The call of the heart? The first batch of large-scale rescue activities for poor children with congenital heart disease was a complete success. We paid a return visit to the children who were funded and successfully operated in Lianyungang City, and arranged media coverage. At the same time, we visited orphanages and social welfare homes to establish a good corporate citizenship image. Choose a good goal and keep pushing forward.

(lead department: branch office)

IV. Unified materialization to create a strong corporate culture atmosphere

The materialization of our corporate culture is to make China Bank unique? Symbol? The concept of corporate culture is fully displayed in various places, which exerts a subtle influence on employees, changes employees' behaviors, and plays an educational role in corporate culture. At the same time, it is also a means to shape our brand image and become our cultural symbol. In 2XX, the materialization of corporate culture of the Bank will be led by party affairs, offices and trade unions, and plans will be made according to local conditions with the cooperation of various departments and sub-branches. The preliminary materialization scheme is as follows:

First, make a smiling face wall. Collect smiling photos of employees at all levels of the bank, and choose the appropriate location for wall production? Smiling wall , showing employees' positive, healthy and optimistic mentality, reflecting the cultural atmosphere of family harmony in our bank, making? Smiling wall Into a happy job? Booster? . Does the front desk department and window unit make their own employees? Smiling wall , so that customers can feel the affection of China Bank more intuitively and handle business in a more relaxed and pleasant environment.

(lead department: branch office)

The second is the materialized skills training room. Name the skill training room to build our skill training brand. Indoor hanging this year's elite photos of technical experts and skills, hanging in a conspicuous position? The sword front comes from sharpening, and the plum blossom fragrance comes from bitter cold? Such as training slogans, set up the ranking list of technical achievements of each unit, and make a picture display section of activities such as skill training and competition to better create an atmosphere of catching up with learning.

(lead department: trade union office)

the third is the museum of history. Taking pictures, words and objects as the carrier, this paper comprehensively displays the history and appearance of Lianyungang Branch from the aspects of institutional evolution, leadership care, business development, employee growth, party style and clean government, family service, returning to society, building brand and honor garden.

(lead department: branch office)

Fourth, the activity room in party member. Put party flag and the Party's guiding ideology and basic line, party member's rights and obligations, the party building work system, the pledge to join the Party, the network diagram of the party organization, the positions and division of labor of members of branches within its jurisdiction, the activity plan and assessment methods, etc. on the wall. Build the activity room in party member into the home of each party branch and the home of party member. Party member activity room is open to all party branches within its jurisdiction, and can arrange study, exchange or other activities within the party.

(lead department: Party Affairs Department)

Fifth, make the corporate culture wall. Redesign the west-facing main wall of the branch compound into a corporate culture wall. It is divided into three sections: strategic objectives, photo news and bulletin board, which respectively publicize the strategic objectives, working ideas or slogans of the whole bank; Photos of various meetings, trainings, activities, etc. Pay attention to timeliness; Notice, circular, bulletin, publicity, etc.

(lead department: branch office)

Sixthly, while doing a good job in promoting the Bank's image, we will edit a publicity album introducing the Bank's corporate culture, and strive to make it comprehensive, illustrated, popular and vivid, and fully reflect the Bank's cultural characteristics, cultural heritage and comprehensive strength.

(lead department: branch office)

Seventh, further improve the staff home. We will truly build activity rooms, staff reading rooms, chess and cards rooms and other places for employees' amateur cultural and sports life, and carry out more cultural and sports activities related to activity rooms to attract more employees to participate and improve the utilization rate and satisfaction of staff homes.

(lead department: trade union office)

Eighth is materialized staff canteen. In addition to displaying the core values of corporate culture, set up a staff style display wall. Show pictures of various cultural and sports activities organized by our bank, paintings and photographs of employees, etc. Make employees eat in a pleasant and relaxed environment. Part II: Implementation Plan of Corporate Culture Construction of Agricultural Bank of China (4,88 words)

Overall requirements follow principles. Construction objectives

1. Overall requirements

Deng Xiaoping Theory and? Theory of Three Represents? Under the guidance of important thought, comprehensively implement Scientific Outlook on Development, closely focus on the market positioning of Agricultural Bank of China and? 351? The development strategy focuses on improving the comprehensive competitive strength of the whole bank and promoting the core value of the enterprise with corporate culture management. Building an all-round international financial enterprise integrating urban and rural areas? Provide strong cultural support.

Second, follow the principle

1. The principle of integrating cultural orientation and strategic transformation. Corporate culture orientation and? 351? Match the development strategy. Focusing on the development strategic objectives of the whole bank, we will adjust our work ideas and behaviors in a timely manner to further improve the level of standardized management and performance-based management.

2. the principle of taking management as the center. Always take business management as the center, closely focus on solving the core problems of business management, serve the center in guiding ideology, ensure the center in work objectives, stick to the center in daily activities, and highlight the center in evaluation, so as to enhance and promote business management.

3. The principle of combining long-term goals with short-term effectiveness. The construction of enterprise culture should not only be long-term, persistent and gradual, but also be based on reality and pay attention to phased effectiveness. It is necessary to analyze some specific problems in the development of this unit and try to solve them, so that employees can see and feel the actual effect of cultural management and truly realize the effectiveness of cultural management.

4. The principle of high unification. The corporate culture construction of ABC should highly reflect the will of the first-class legal person, and the whole bank must unify the core concept, behavior culture and material culture, and all branches must not go their own way.

5. The principle of combining leadership with active participation of employees. Senior managers of the whole bank, especially team members, should take the lead in learning, advocating, following and practicing the ABC culture; Middle-level cadres should give full play to the exemplary role of connecting the preceding with the following, and be good cultural pioneers; Employees should strengthen training and truly understand the connotation of ABC's cultural declaration.

III. Construction objectives

1. Short-term objectives: