Tips for Banner advertising design?

1. The theme should be clear

The product theme should be highlighted so that users can identify the meaning of the advertisement at a glance and reduce excessive auxiliary interference elements. Be careful not to cut the banner into too fine pieces, with too much content and no focus on browsing. Many advertisers tend to think that the more information conveyed, the more interested users will be. In fact, this is not the case. An advertisement that wants to say everything means that nothing is said well.

2. Highlight the key text

Use text to further tell users whether it is a discount or a new product on the market? If our biggest buying point is the "4.1" discount, then there is no doubt , the words "4.1" fold must be large and eye-catching, and the rest need to be weakened accordingly.

3. Comply with reading habits

The reading line of sight must conform to the user's browsing habits from left to right and top to bottom.

4. Use the shortest time to arouse the desire to click

The user's concentration time when browsing the web is generally only a few seconds, so there is no need for too many cutscenes and it needs to be done as soon as possible. Product display hits the theme. And guide users with inspiring slogans.

5. The colors should not be too eye-catching

Some advertisers require the use of more exaggerated colors to attract visitors' attention, hoping to increase the attention of the Banner. In fact, although "bright" colors can attract the eye, they often make visitors feel dazzling, unfriendly or even disgusting. Therefore, overly dazzling colors are not advisable.

6. The number of products should not be too large

Many advertisers always want to display more products, ranging from 4-5 to 8-10. As a result, the entire Banner Become a pile of products. The display size of Banner is very limited. If too many products are placed, they will be overwhelmed and the visual effect will be greatly reduced. Therefore, the more product pictures are not the better, easy identification is the key.

Let’s compare the following two banners A and B. Which one is easier to identify and attract attention?

A takes the local feature map of the product and combines it with the slogan, which is concise Clear and easy to identify

B There are too many products, no highlights, and the page is too full

7. The amount of information should be balanced

Many people always think that information Too often, I think all information is important and want to be highlighted, but the result is the opposite. If the banner is full of attraction points, users will only be noticed, so it is very important to balance and coordinate various information within the limited space of the banner.

8. Leave space

You need to leave space in the banner screen. Leaving space can give graphics and text room to breathe.

Summary

Through the above summary, we need to pay attention to the following points when designing and making Banner

1. Highlight the product and its characteristics, and use attractive Use strong promotional language and appropriately weaken the company name and logo;

2. The more pictures the better, the key is to highlight the key points, and the necessary product descriptions cannot be missing

3. Reasonable arrangements The content of the picture should have a clear contrast between primary and secondary aspects

4. Colors should not be overly exaggerated, and strive to create a pleasant and comfortable sensory experience