How to grow oranges in Huaibei?

? When the successful rural complexes and characteristic towns in Jiangsu and Zhejiang provinces are very popular, the state advocates that some places in the north begin to "plant oranges in Huaibei".

The so-called "planting oranges in Huaibei" means that some people are used to it, too lazy to think independently and too lazy to clone. I heard that the theme agricultural tourism project was very successful, so I cloned one. I found a good one when I went abroad, so I cloned one.

The orange in Huainan is orange, and the orange in Huaibei is bitter orange.

? The failed projects are similar, but the successful projects are different.

How many people have paid a painful price with tears and money in the special tourism project of agriculture, forestry and farmland in China, which is worthy of warning!

Part of the contents of agricultural tourism projects can be copied, but not completely. The positioning of agricultural tourism projects must be adapted to local conditions and combined with the actual situation of specific regions.

? A good pastoral complex and beautiful countryside grow out, not mechanically.

Yuanjiacun is successful in the northwest. For example, if the case of yuanjiacun is copied to Jiangnan, can water and soil be used? Culture can be copied, but the roots cannot be moved. A successful agricultural tourism project needs many factors, such as location advantage, culture, weather, location, human harmony, policy, wisdom, specialty, mode and so on.

Therefore, we can't see the success of others, so we must follow the trend and learn from others. Must be combined with local culture, characteristics, folk customs, top-level planning, setting up commercial formats. I must be mine, so that others can always follow my wind and we can get twice the result with half the effort!

? We must find the soul first.

? Plan first, then plan. The first step of planning is positioning, including strategic positioning, market positioning, functional positioning, industrial positioning, image positioning and so on. Positioning is a systematic project, not as simple as coming up with a beautiful slogan. After positioning, it is a big idea. The so-called big idea is to creatively put forward core super highlights and tipping points to support positioning by combining regional culture and characteristic resources. Without big ideas, project planning will be mediocre, often large and complete, and there is no bright moon in the sky.

? With positioning and big ideas, systematic professional work, such as product system, business combination, development strategy, operation mode, economic analysis, etc. Of course, it is relatively easy, plus rich experience.

Planning must be guided by positioning and big ideas, rather than directly doing those systematic professional work. This is the secret of "seeking the soul".

Don't treat planning as planning.

? Many local governments or companies especially like to find some drawing schools to make a conceptual plan and make the drawings beautiful, mainly for the government, as long as the leaders like them. These conceptual plans do not have the planning soul of this project, such as market analysis, overall positioning, industry selection, business combination, development strategy, innovative marketing, operation mode, income-generating returns and so on.

? The essence of conceptual planning is an intuitive expression of the market.

If you find several planning companies PK solutions, what will be the final result? Ended in failure!

Almost no market issues are involved.

? Let's talk about planning and planning: whether it is an idyllic complex or beautiful countryside, there are still many local governments or companies that simply don't know who is more important in planning and planning.

? The conceptual planning of painting school is mainly carried out in accordance with traditional routines. The text and pictures in the planning texts of other companies are changed, and even the pictures are not changed, and it can be done in a few days. However, in order to fool laymen, some plans that can be changed in a few days have to be done in dozens of days to sell at a good price.

? In fact, a plan with top-level design is very difficult to do, such as planning five major industries, implanting thousands of sub-industries, designing industrial cash flow, designing the transaction structure of agricultural tourism projects, packaging into various ppp projects, making capital structure arrangements, and designing equity structure. And the fee is less than 30% of the planning fee. In this way, some companies are still unwilling to pay more for planning and get a top-level design scheme, thinking that planning can be completed in one step and planning fees can be saved. If a project wants to land successfully, the following projects will bring huge profits and returns. If there is no special planner to go deep into the local market research, collect local cultural history, analyze the demand and consumption data of surrounding markets, and understand the operating conditions of competitors in the same industry. Without doing this preliminary work, it is impossible to have a satisfactory result, and the planning team has no very practical ability and successful cases in this industry, just send a project to plan first!

? Many people choose the Academy for planning, mainly because of the background of state-owned enterprises, strength and qualifications. Of course, their strength is true. But what most people ignore is that the planners of such state-owned enterprises seek stability in the superior background environment, and the official system goes to work on time, and rarely go deep into the people and mountains and rivers to experience life.

Often the planners at the grassroots level are different. First, they are all from the cultural tourism industry and have a deep understanding of mountains and rivers; Second, be familiar with industry characteristics, market and future demand; Third, creativity is unrestrained, and the boss rewards creativity; Fourth, they struggle for an idea day and night, rummaging through all kinds of classics, and can stay at home for days and nights. How many academic people can do it? Can an academic in a big city do it?

The school of painting is just ahead of the research theory, which is not the case if it is to be put into practice. Almost none of these planners have been engaged in the pastoral cultural tourism industry involving agriculture. How can they produce good results without practical experience in this field? So almost 99% of their plans are behind closed doors, theoretical, unrealistic and in line with market demand. When the project party finally found that the planning scheme could not land, it realized that it was a big loss not to plan first, but it didn't want to spend any more money on planning. In order to save money, we just need to find some small companies to tinker with the original plan. This tinkering is getting worse and worse. This kind of slap in the face knowing the mistake. It is inevitable to suffer a big loss, which is a common problem in the whole country! It is everywhere!

At that time, farmers in Anhui held newspapers to defend the "big collective". Wan Li said, the newspaper whether you eat or not.

The government can give it a push, but if it relies entirely on it, there is nothing it can do.

? One of the investment market problems of agricultural tourism projects is site selection.

Some people lost their normal rational judgment and blindly won some unsuitable land in the land grab war. Some plots have a good ecological environment and look beautiful, but they are investment traps.

? Agricultural tourism project is not a traditional tourism real estate, its core is to develop industry, and its location cannot be as casual as that of tourism real estate. What's more, in the last round of tourism real estate boom, were there very few projects that died because of improper site selection?

There are two ideal situations for the location of agricultural tourism projects: first, it is located in the metropolitan area and connected with the main city by rail transit or intercity expressway, which is the first choice for agricultural tourism projects; Second, it is located in a large-scale tourist destination, with good accessibility and sufficient tourist flow support (or great growth potential in the development period).

How can we survive? How can we live forever?

Planning is the soul of the project. Generally, for a successful project, experts should first plan the market analysis, accurate positioning, industry selection, business combination, development strategy, innovative marketing, operation mode and income-generating return of the project, and then guide the next planning according to this soul and overall thinking. If the project directly enters the planning, it will inevitably lead to the change of coal washing ball. No matter how you change it, the project lacks soul and will not land in the end. Most governments or companies always mistake planning for planning, so they look for PK schemes from several planning companies, and the final result can be imagined.

A boss knows nothing about agriculture, forestry and cultural tourism, and also participates in agricultural cultural tourism projects. His ears are still soft. He asked the company to make a plan, and then asked the planning company to evaluate it. After the company pointed fingers, he felt reasonable. The company said that your chairman's price was too high, and we did better than him at a 50% discount. So the boss's heart moved again, deducting half of the planning expenses of the last company and agreeing to this one.

In this way, there are different versions and many versions on his desk, which makes him even more uncertain. Then he asked some old friends, local planning and design institutes, tourism bureaus, newspaper reporters and other people from all walks of life for advice. These people will not speak well of the above planning version, because everyone is selfish.

? In order to highlight the "differentiation" of agricultural tourism projects, some people have gone too far in innovation.

The most common thing is to understand "differentiation" unilaterally and think that differentiation is to achieve absolute uniqueness and exclusiveness, which is a terrible cognitive misunderstanding. Some things are absolute to some extent, but they are no longer feasible. Another misunderstanding is to complicate simple problems. For example, some experts may want to summarize 108 kinds of agricultural tourism projects, including all kinds of strange things, in order to show their profound knowledge and insight, and gradually become fascinated and can't explain clearly.

Its? In fact, no matter from what point of view, there are only a dozen. Excessive pursuit of originality can easily become a small non-mainstream project and walk into a narrow alley or even a dead end.

Another situation is that it is too advanced. Some enterprises are too idealistic when doing agricultural tourism projects, which are divorced from the development stage and comprehensive strength of enterprises. The project should be "due to time, place and people". People usually attach importance to "due to time and place" and ignore "due to people".

The core of agricultural tourism projects is industry-driven, not land speculation, and the cart before the horse cannot be put.

In order to fool the government into taking land, some developers have concocted some concepts that look like pastoral complexes, but in fact they just changed the property of a vest. When the "pseudo-pastoral complex" is exposed and the government is bored, developers may not get the follow-up land. Of course, there is another situation where enterprises are attracted by the "preferential treatment" of the government. For example, the government should build famous people's hometown or characteristic theme, plan relevant characteristic towns, and attract investment with preferential policies. In this case, enterprises pay attention to the "preferential treatment" of the government and ignore the feasibility of the market. If investors don't do in-depth analysis, they will go in and do it on impulse, and it is easy to get stuck. ?

Agricultural tourism projects are so popular because of policy factors. Enterprises have always been sensitive to policies, and it is understandable to be swayed by the wind. However, paying too much attention to policies is sometimes easy to get lost and the continuity of policies is not reliable. Once the policy tuyere effect disappears, the pigs on the tuyere will fall badly.

? The essence of running a business is to return to the fundamentals of the market.

Small strategies look at policies, and big strategies look at the market.

The so-called catching the wind is to catch the real wind, catch the real market, and don't treat meteors as stars.

? What are the real feelings and true feelings of the pastoral complex of literature and travel? Of course, it is the market, the blowout consumption upgrade in the era of national tourism, and the booming global tourism boom all over the country. There is a bubble in the pastoral complex, but there is no bubble in the global tourism.

The core of agricultural tourism project is industry, and the content is king, not platform. Planning an idyllic cultural tourism project is only the first step of the Long March, and the resource integration behind it is even more important. The investors of agricultural tourism projects are essentially operators, not developers. The main job of operators is to build platforms and integrate resources. Resources include industrial resources, IP resources, operational resources, channel resources and human resources. There are many ways to integrate resources, among which cooperation with relevant industry associations is the most critical.

Pastoral complex advocates industrial thinking and real estate thinking, but it cannot be absolute. Industry and real estate are the main and auxiliary relationship, not the relationship between good and evil. There is no need to demonize real estate. A successful rural complex and beautiful countryside should have the function of self-hematopoiesis, and realize positive cash flow soon after start-up. No matter how good the resources are, if the liquidity of the resources is too weak, resulting in excessive capitalization, it will also drag down enterprises. Therefore, at the beginning of planning, it is necessary to do a good job in input-output analysis and development strategy design, so as to make long plans and short arrangements. It is necessary to maximize the long-term industrial and regional value and meet the short-term capital withdrawal. Otherwise, the ideal is full and realistic, which is unsustainable.

Before, everyone's habit was to take the land first, and then ask people to plan and decide what the project should do. First "open the mold"-that is, first plan what kind of pastoral complex to make, and then find the right plot according to this requirement.

? Its essence is to start from the height of enterprise strategy, not from the project.