How to design a promotional poster? How to design a poster

How to design a poster? To make a beautiful poster, you must first clarify the theme of the poster and collect relevant pictures and text materials based on the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster. There are the following steps: First, clearly define the purpose of making posters. Understanding your poster's audience and creating an overall framing message will have an impact on the colors chosen, the choice of text, and other design elements you may want to use. Two, create a draft. When starting to create the first draft of your poster design, be careful not to overwhelm your audience with too many details. Third, add elements. Insert graphic elements or illustrations, giving priority to the main image you want to use.

Extended information: Posters are a common way of publicity in our daily lives. Basically, companies will use posters to promote their activities, products, etc., and pass these effective information to the audience. How to design a poster?

Design elements of posters:

1. Posters usually contain notifications, so the theme should be clear and conspicuous (such as xx competitions, discounts, etc.).

2. Then summarize the main content such as time, place, notes, etc. in the most concise sentences.

3. The beautiful illustrations and layout of posters are usually good ways to attract attention. In real life, there are more abstract and concrete ones. It is recommended to read some books about POP and collect more beautiful pictures (cartoons, etc.).

4. If you need to draw by hand when designing a poster, you can do it according to your own expertise. You don’t have to use advertising paints. You can also use crayons, brushes (traditional Chinese painting), paper-cuts and other forms.

5. Computer-designed posters are highly professional and may require mastering software such as PHOTOSHOP.

The name poster originated in Shanghai. In the old days, posters were used for performances such as plays and movies, or for events such as football games. People in Shanghai usually call professional theater performances "Hai", and those who engage in professional theater performances are called "Xiahai". It is a publicity and customer-attracting poster that provides information about a play and performance. Perhaps because of this, people call it a "poster." How to design a poster? 1. Clarify the purpose and use: operating leaflets, promotion posters, posters, promotion carriers: electronic screens, promotional materials, etc. According to different purposes, determine some basic elements of the poster, such as purpose, carrier, size, etc. This step should not jump directly to form and expression. That often leads to more gain than loss, and you may think a lot but find that it doesn’t meet the requirements. Therefore, the purpose of this step must be clear. If you are not sure, be sure to ask. 2. Determine the style. Choose different visual styles according to different purposes, uses, and carriers. Just think roughly about this step. Then browse the large collection of cases. Choose a reference learning plan to make the poster visually clear. 3. Determine the elements, format, fonts, and colors. The reason why so many people often do poster exercises is because poster design is a very comprehensive graphic display, which can be simple or very complex. Any element can be used to make a poster, such as fonts. Improper use of any element can also destroy the created poster. 1. Format layout One principle of conventional poster design layout is to be simple and clear, and not too complicated to affect the communication of information. 2. Font style Fonts occupy an important position in the poster layout and have a large proportion. The style chosen for a title affects the style of the poster. 3. Color style Color is also a very important element. Color is often the first thing that reaches the viewer’s eyes. Color itself has color emotions. The liveliness and brightness, the melancholy of blue, the stimulating violence of red, etc. And different saturations of the same hue will also have different emotional nourishment. The establishment of color sense requires constant experimentation and experience, and it is also related to the designer's personality. 4. Try, feedback, revise draft, screen check 5. Discrepancy, proofing A qualified designer will definitely be responsible for his own work to the end. Different poster carriers look really different. These include the color knowledge of the printer and the viewing angles. Only when your work is completed and confirmed can you stop the work. Therefore, a good graphic designer has to consider many issues.

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