The first batch of Moutai 1935 was launched on "i Moutai". Can this platform accelerate the expansion of the national market?

As we all know, Renhuai and Zunyi are the two core production areas in Guizhou, with many famous wines. Moutai 1935 once again "attacked" and held more than a thousand tastings at the same time across the country. Dealers in many places took photos of it in the same frame as landmark buildings in various places, and added slogans such as "Maotai Jiangxiang·Produced by Co., Ltd.", which once irritated friends. lock up. It not only makes the image of Moutai 1935 products more distinctive, but also demonstrates its continued expansion in the national market.

Renhuai 1935 has obvious Chen and Qu aromas, outstanding sauce aroma, long-lasting aroma, mellow and full, and is a typical Daqu sauce flavor; the packaging uses Chinese red as the background color, and the rocket bottle body is blended Elements such as the Chishui River and residential buildings are included. The market price of 799 yuan is expected to appeal to many people. Whether it can become a benchmark wine in the future remains to be seen.

Moutai 1935 liquor is produced to commemorate the special prize won at the 1935 Southwest Provincial Materials Exhibition. In 1935, the unified market in southwest China accelerated its formation, and more and more people realized the importance of exhibitions as a new way to promote goods and strengthen commodity circulation.

Against this background, Chengdu held a materials exhibition for the southwest provinces, and the house-burning exhibit of Maotai’s predecessor won the special prize. Subsequently, Moutai sales gradually increased, radiating to the entire Yangtze River area. Moutai 1935 Liquor is a tasting-level product launched by Kweichow Moutai Co., Ltd. It is a heavyweight member of Moutai Maotai and Co., Ltd.

The base liquor from the core Moutai production area has the characteristics of fullness, delicateness and elegance, while the base liquor from the Yixing production area has the characteristics of elegance, softness and delicateness. The base liquor styles of the two production areas have been blended and fully integrated into "Moutai" 1935", which has been evaluated as a taste-quality product. "Maotai 1935" highlights the attributes of "Maotai". The hand-drawn drawings on the bottle depict the source of Maotai liquor, the introduction of Sichuan salt to Guizhou, the brewing process of Maotai, and other aspects of the market along the Chishui River.

Moutai 1935 has enough brand and product advantages. Moutai 1935 has the "innate" advantages of being from a famous family, high quality, profound brand heritage, attractive packaging design, rich cultural connotation, and super cost-effectiveness. From the perspective of wine industry experts, as the official digital marketing platform created by Moutai Co., Ltd., entering "i Moutai" has multiple important significance for Moutai 1935 liquor.