Does anyone know what corporate culture should include?

Corporate culture comes into being with the emergence of enterprises and develops with the development of enterprises; However, corporate culture is not only attached to the development of enterprises, but also has a great influence on the development of enterprises. Let's look at the influence of corporate culture on the development of enterprises from the following aspects: the power of enterprise development, corporate culture and corporate strategy, corporate performance, corporate competitiveness, and the role of corporate culture in enterprise management.

1. Corporate culture is the driving force for the development of enterprises

In the new century, China has entered a new development stage of building a well-off society in an all-round way and accelerating socialist modernization. The trend of world multipolarization and economic globalization is developing in twists and turns, and China's socialist market economy is facing new opportunities and challenges. Facing the new situation and new tasks, it is of urgent and long-term significance to take corporate culture as the unity of cultural construction and economic construction, and to strengthen and promote corporate culture construction.

1). Corporate culture is a powerful driving force for enterprises to improve their market share and overall image in the era of knowledge economy. The quality and sales of its products depend more and more on the humanistic management of enterprises and the mental state of employees. In 1998, the theme of "The Most Admired Enterprise" among the Fortune 5 companies in the world was "Corporate Culture".

2). Corporate culture has inserted wings for the rapid development of science and technology, making enterprises invincible in the fierce market competition. Undoubtedly, science and technology are the primary productive forces. However, to turn potential productivity into real productivity, we can't leave the guidance of advanced culture, which is the walking stick and lighthouse to turn science and technology into real productivity.

3). The corporate culture molds the souls of entrepreneurs and employees, and the industry serves the country, team spirit, dedication and law-abiding, etc., which makes the enterprise have the centripetal force, cohesion and pride of being enterprising forever.

4). Corporate culture is an inevitable choice for enterprises to connect with international standards in operation after China's entry into the WTO. The entry of China enterprises into the international market is not only an economic activity, but also a cultural exchange, including cultural blending and conflict. We must give full play to the advantages of a big cultural country.

2. Corporate culture and corporate strategy

Corporate culture and corporate strategy seem to be two distinct concepts, but they are closely related. Harvard Business School once investigated many business people about corporate culture and corporate strategy, but the same problem belongs to corporate culture in the eyes of some people and corporate strategy in the eyes of others. From this analysis, it is concluded that there is no clear boundary between the two, and there is an intersection, which belongs to both corporate culture and corporate strategy. This intersection is the business theory of an enterprise, and it is also the starting point of enterprise culture and enterprise strategy (as shown in the following figure):

The business theory is essentially the business philosophy of an enterprise, which answers the deepest questions of enterprise management, such as why enterprises exist and why enterprises exist. The theory of enterprise management exists objectively, without which there would be no enterprise. According to Peter Drucker's theory, the business management theory mainly includes the following three aspects:

1) Assumptions about the environment, the enterprise structure, the market and the customers and products' science and technology.

2). The enterprise's assumptions about its fundamental goals.

3). the enterprise's assumptions about the advantages that can ensure the realization of the predetermined goals.

enterprise strategy is the specific business ideas and arrangements based on the assumptions of environment, goals and advantages. It is an overall plan for sustainable development in a changing environment. It can be said that enterprise strategy is a rational reflection of enterprise management theory.

corporate culture is an enterprise's induction and integration of growth environment, ability and experience, and it is an enterprise's ability to adapt to changing environment and make this ability continue to develop. The deepest level of corporate culture is enterprise management theory, and corporate culture can also be said to be a reflection of human nature of enterprise management theory.

enterprise culture determines the formulation of enterprise strategy and the choice of business model through enterprise management theory, and the implementation process of enterprise strategy will promote and influence the development and innovation of enterprise culture, and the relationship between them is mutual restraint, mutual influence and mutual promotion.

At present, many entrepreneurs, especially state-owned entrepreneurs, often have the view that enterprises can form a corporate culture through the implementation of strategies. As long as the quality of strategies is high, the corporate culture thus formed is not much worse. In fact, the past enterprise changes in China were forced or passive changes. If this passive change is under the premise of mature market competition, it can be said that there is no chance for you to change. When you haven't changed or are changing, your competitors have eliminated you. The country has been waiting for the WTO for so many years, and it is precisely to protect these passive enterprises. But now that it is a WTO, without protection, you must always be ready to take the initiative to change. To take the initiative to change, you need a strategic innovation environment based on long-term sustainable development. Such an environment can only be formed through the continuous development of corporate culture.

There are also some avant-garde entrepreneurs who have raised corporate culture to an unprecedented height. They think that with a good corporate culture, there is everything, so they regard corporate culture construction as the focus of business operation, which has caused adverse effects on other business systems of enterprises. In fact, corporate culture is mainly the induction and integration of business processes. Without a good business process, how can there be a good corporate culture? This is like a person's career, he can form his own good moral character, quality and ability in the process of realizing his personal goals, and he can also put aside all actions to cultivate his self-cultivation, thus improving the quality of life. Undeniably, the success probability of the latter method will be much smaller. The coordinated and mutually promoting corporate culture and corporate strategy can better ensure the sustained and healthy development of enterprises.

3. Influence of corporate culture on business performance

Corporate culture, as a core competitiveness of an enterprise, has a vital impact on business performance, and the quality of business performance directly or indirectly affects the intensity and intensity of corporate culture construction, and the two are complementary and mutually reinforcing. Excellent corporate culture promotes the improvement of business performance from the following aspects.

first, the core of corporate culture embodies the corporate values and entrepreneurial spirit, which makes it easy for corporate leaders and employees to reach a * * * understanding of corporate business objectives. Under the guidance of corporate business philosophy, through the unanimous recognition of corporate goals, they will condense into a huge competitive ability, and finally achieve corporate business objectives and maximize corporate value. For example, Hewlett-Packard enterprises have gradually formed a corporate culture system that pays attention to the interests of customers, shareholders and employees, serves consumers with a sincere and fair attitude, advocates equality and respect for everyone within the enterprise, advocates self-management, self-control and results management in practical work, and advocates moderate change, not easily dismissing employees, nor blindly expanding the scale. Through the recognition of this enterprise value, the business performance of the enterprise has developed rapidly, and the net income of the enterprise increased by 17 times in the 195 s and 196 s, and the return on investment was as high as 15%.

second, a good corporate culture reflects a kind of high-quality management, which is embodied in the standardized management system within the enterprise, the advanced management concept of the leadership, the scientific behavior of employees, etc., so as to achieve the highest efficiency of enterprise operation, minimize the production and operation costs of enterprises, and maximize the operating efficiency of enterprises. For example, Kodak enterprises have greatly mobilized the enthusiasm of employees and created extraordinary business performance by implementing the new management system of "Kodak suggestion system", and summed up seven elements of scientific management of enterprises through this suggestion system, namely personnel, funds, methods, machinery, materials, market and spirit. Through the organic combination of these management elements, the business performance of enterprises can be effectively promoted.

Third, a good corporate culture will eventually create an excellent corporate brand through various communication systems. Through the radiation and appeal of corporate brands, it will attract the aggregation of resources in a wider range, so that enterprises can develop in a rolling way, realize a virtuous circle and achieve the best benefits. For example, it is through its quality management and quality culture that Daimler-Benz has finally built a world-famous top brand, which has won rich profits and wide acclaim for the enterprise, and also has such a heroic slogan as "If someone finds that a Mercedes-Benz car has broken down and is towed away by a repair car, we will give you 1, US dollars".

fourth, an enterprise with a good corporate culture embodies a good sense of business ethics and ethics in its business process, so as to win the recognition of the external public, create a good business environment and win valuable social resources for the enterprise, thus greatly reducing the external operating costs of the enterprise and finally achieving a double harvest of business and social benefits. For example, since its establishment in 1978, Baosteel has actively explored a new way for modern iron and steel enterprises with China characteristics to promote and coordinate their production and operation with environmental protection. In January 1998, Baosteel took the lead in passing the audit and certification of ISO141 international environmental management system standard in the national metallurgical industry, and passed its "six leading" strategy of environmental protection, namely, leading environmental protection objectives, leading environmental protection education, leading environmental protection equipment, leading environmental protection technology, leading environmental management and leading environmental protection achievements. On the other hand, an enterprise with excellent business performance will more and more realize the important role of corporate culture construction, and be willing to make great efforts to strengthen corporate culture construction, so as to realize the mutual promotion, interaction and virtuous circle between corporate culture and business performance. However, enterprises with poor operating efficiency often don't realize or have no energy to take care of the construction of corporate culture, and tend to be limited to immediate economic interests, thinking that the investment in corporate culture is not worth the loss, thus limiting the leap of enterprise management to a higher level, and it is increasingly difficult to get rid of the predicament, resulting in a vicious circle of enterprise production and operation.

4. Corporate culture is the booster of enterprise competitiveness

With China's accession to the WTO, China's economy has gradually integrated into the trend of economic globalization, and more and more multinational enterprises have entered the China market. China enterprises are facing unprecedented competitive pressure. How to effectively improve the competitiveness of China enterprises and enable them to survive and develop in fierce competition has increasingly become a major issue that all enterprises must face up to.

according to recent research, enterprise competitiveness refers to the comprehensive quality that an enterprise can continuously provide products or services to the market (consumers, including productive consumers) more effectively than other enterprises in a competitive market, and gain profits and self-development.

After long-term research, internationally renowned Rand enterprises found that the competitiveness of enterprises can be divided into three levels: the first level is the product level, including the ability of product production and quality control, service, cost control, marketing and R&D; The second level is the system level, including the structural platform composed of various management elements, the internal and external environment of the enterprise, the relationship between resources, the operating mechanism of the enterprise, the scale of the enterprise, the brand and the property rights system of the enterprise; The third level is the core layer, including corporate culture with corporate philosophy and corporate values as the core, corporate image consistent inside and outside, corporate innovation ability, differentiated and personalized corporate characteristics, sound finance, excellent vision and long-term global development goals. The first level is the competitiveness of the surface; The second level is to support the competitiveness of the platform; The third level is the core competitiveness. From this conclusion, we can see that corporate culture plays an important role in enhancing the competitiveness of enterprises.

the practice of enterprises all over the world has proved the important influence of corporate culture. In the successful process of famous enterprises such as IBM, Sony, General Electric and Haier in China, the strong corporate culture within the enterprise has played a decisive role in enhancing the competitiveness of the enterprise. For example, Shenzhen Huawei, a successful communication equipment manufacturer, realized from the day Huawei was born that "resources will be exhausted, only culture will be endless". And always pay attention to carefully cultivate Huawei's corporate culture, and consciously inject this unique culture into the business management activities of enterprises, thus producing great cultural management efficiency.

therefore, it is an inevitable choice for enterprises to strengthen the construction of corporate culture and promote their competitiveness.

5. The role of enterprise culture in enterprise management

There are many levels of enterprise culture, which have different manifestations and connotations at different stages of enterprise development. The initial corporate culture was mostly material and cultural, and he relied on some concrete things to reflect the corporate culture; Secondly, the behavior level of enterprise culture, which is the activity culture produced by enterprise personnel in production and business activities and organizing interpersonal relationships, is a kind of enterprise culture relying on human behavior in enterprises, such as enterprise vision and goals, enterprise systems and codes of conduct, and interpersonal relationships. This kind of enterprise culture can ensure that employees can skillfully use it in their daily work through employee training and daily work teaching, but it needs to be built on the perfect rules and regulations of enterprises to ensure the smooth formation of enterprise cultural atmosphere in enterprises; Finally, it is the spiritual level of corporate culture, which is the corporate spiritual consciousness and spiritual cultural level formed by enterprises in their production and business activities. This corporate culture is already an ideology in enterprises, such as what we call corporate philosophy, corporate values, corporate philosophy, etc. At this time, corporate culture has become a potential consciousness of employees, and employees will naturally reveal it in their daily work and life, without the supervision and guidance of enterprises, and become an integral part of the lives of employees, and as a cultural form, it is

Corporate culture is spiritual, team-oriented, continuous and learning. It is based on corporate people. It plays the role of a pillar of corporate spirit in the enterprise, a systematic reflection of the enterprise itself and social reality in the market environment, a cultural expression of corporate competitiveness within the enterprise, and a kind of ideological precipitation. It is easier to be accepted by people than traditional preaching and indoctrination, and it is also easier to form a thinking mode in people's minds. And once it is deeply rooted, it can effectively reduce the level of enterprise supervision and improve the freedom of employees in the enterprise, which is conducive to the work, give play to the subjectivity of employees and improve work efficiency.

The corporate image should not only rely on the publicity of the enterprise itself, but also rely on the publicity of the society and corporate culture. In this respect, the rendering of corporate culture has more advantages than the publicity of the enterprise. Culture enters people's way of life in a subtle way, which is more acceptable to people than traditional propaganda. In the current advertising war, more and more enterprises pay attention to corporate cultural propaganda and shape corporate image in culture. On the one hand, it is conducive to the promotion of enterprise products, avoiding the inability to express the product chain of enterprises in a single product promotion, and saving publicity costs; On the other hand, the purpose of comprehensive publicity can be achieved through one publicity, and cultural publicity is conducive to improving the corporate image and shaping a healthy corporate image.

according to the above points, we can see that: therefore, excellent corporate culture.