Cheongsam theme activity plan

In order to ensure the smooth progress of activities, it is often necessary to make a careful activity plan in advance, which is a written plan after comprehensively considering the relevant factors of activities. What are the format and requirements of the activity plan? The following is my collection of cheongsam theme activities, hoping to help everyone.

Cheongsam Theme Activity Scheme 1 I. Activity Background

The advanced MBA seminar for perfect women in Qingdao University is a high-end training project strongly supported by Qingdao University and Qingdao Women's Federation. It aims to meet the demands of contemporary women for quality life and self-improvement, strive to create a first-class value platform for Qilu women, and provide practical and effective high-quality self-improvement services for women.

The advanced seminar for perfect women jointly launched by Qingdao Women's Federation is a theme evening of perfect women's cheongsam, which makes more women feel a deep memory, find some inexplicable melancholy, appreciate the feelings of constant cutting and confusion, and feel a kind of comfort from skin to soul.

Second, the purpose of the activity

The purpose of this activity is to give back to students, increase offline value services, expand the social influence of Qingdao University's advanced MBA seminar for perfect women through the success of the activity, and bring the value platform of perfect women to more high-end women groups.

Third, the content of the activity.

Theme: Perfect Women's Cheongsam Theme Party

Idea of the activity: The activity has two special sections-the cheongsam catwalk and the indoor theme reception.

Activity time: 20 10 July 27th (Saturday afternoon) 15: 00-20: 00.

Venue: Qingdao Olympic Sailing Base Media Center and Lovers Dam.

Moderator: Liu Xiaoye, a famous film and television actor.

Organizers: Qingdao University, Qingdao Women's Federation and Qingdao Federation of Industry and Commerce.

Number of participants: about 300 people.

Media support: Qingdao TV Station, peninsula metropolis daily, Qingdao Evening News, Peninsula Network, Qingdao News Network, etc.

Four. Brief process of the activity

1. Guest admission

2. The host is turned on.

3. City leaders and the heads of various associations delivered speeches respectively.

4. Cheongsam catwalk location: Lovers Dam of Olympic Sailing Base Time: 16: 00- 17: 30.

5. Live audience interaction (implantation)

6. Theme reception location: Olympic Sailing Base Multimedia Center Time: 18: 30-20: 00.

7. Cocktail party implantation

8. Take a group photo, distribute gifts and introduce activities.

Market analysis of verb (verb's abbreviation)

superiority

1. High-end groups

The advanced MBA seminar for perfect women in Qingdao University is aimed at high-end women in society. Most of the students are entrepreneurs, private entrepreneurs, corporate executives and senior white-collar workers. , engaged in trade, real estate, banking, education, service, film and television and other industries.

2. The influence of the guests

Guests attending this activity include city leaders, heads of entrepreneurs' associations, etc.

3. On-site popularity

The event will be held in the Olympic Sailing Base, a famous tourist scenic spot in Qingdao and the core value area of the city. In the midsummer season, the event is bound to attract many local citizens and tourists to stop and watch, which will provide excellent exhibition opportunities for enterprises.

4. Media reports

This activity will arrange Qingdao TV, newspapers and magazines to follow up the report, and strive to achieve the best results.

Cooperation opportunities

Through the analysis of the above advantages, we can see that this is a large-scale cheongsam theme party for high-end women, attended by city leaders and located in a prosperous and valuable area. This event will bring the following exhibition opportunities to interested sponsors:

1. Promote the brand image of the company to the group audience through titles, banners and gifts with the company logo.

2. Through on-site activities and feature implantation, let the audience know more about the products and services of the sponsoring enterprises.

3. The exposure rate of the enterprise not only appears under the stage of the guests, but also the guests will have a new understanding of the enterprise, which may be the beginning of new cooperation/development opportunities for the enterprise.

4. Follow-up media reports will bring more opportunities for enterprises to participate in the exhibition and make them well known to the public.

5. others.

Intransitive Verb Publicity Plan:

1. Naming right: Give the sponsor the naming right of this event.

2. Banner promotion: The words sponsor are indicated in the banner.

3. On-site acknowledgement: The host introduces the acknowledgement to the sponsor.

4. Implantation: Sponsor enterprises launch their own products or services through reasonable content.

5. Souvenirs or prizes: Gifts or prizes in the event can be provided by sponsors.

Seven. Sponsor cooperation mode:

1. Fund

2. Articles, products and services.

Eight. The detailed cooperation content will be reflected in the sponsorship/title contract according to the negotiation between the two parties.

Cheongsam theme activity plan 21. Activity purpose

The purpose is to increase the number of new members of Juyatang, and further expand the social influence of Juyatang through the success of the event, bringing the first value of successful women to the platform and bringing the second cultural exchange living room to more high-end women groups.

Second, the theme of the event

"The charming life of absolute beauty"

-Juyatang "Cheongsam Show" Theme Culture Salon

Three. Time and place of activity

Time: tentatively in the middle and late August;

Venue: Juyatang Painting and Calligraphy Institute

Four. Number of invited guests and guests

Mainly for entrepreneurs, private entrepreneurs, corporate executives, senior white-collar workers and other high-end female groups in Yuncheng. The number is tentatively set at 25-30. The age requirement is over 35 years old and the assets are over one million.

Verb (abbreviation of verb) organizational structure

Organizer: Juyatang Painting and Calligraphy Institute

Co-sponsors: Specifically, sponsors.

Media support: tentative (Yuncheng TV Station, Yuncheng Daily, Yellow River Morning News, well-informed information, access to news, etc. )

Activity of intransitive verbs

There are mainly two sections: cheongsam catwalk and indoor theme culture salon.

Seven. Activity flow

1. Guests walk the red carpet, sign on the signature wall and sign in.

2. Visit the first to third floors of Juya Hall and then sit down.

3. After a short rest, put on cheongsam in the locker room, put on makeup and sit back (guests can wear and use the club's beads and jewelry for free on the day of the event).

4. At the beginning of the activity, the host opens (gives a welcome speech).

5. Speech by the organizer

6. Explain the cheongsam culture (experts will briefly explain the cheongsam culture, during which they will interact with the guests and show their walking posture).

7, cheongsam catwalk (music cooperation. There is a live cheongsam show in the middle.

Can be matched with calligraphy and painting; Static cheongsam show, used for taking photos and sketching)

8. On-site interaction (Q&A on cheongsam culture, idioms solitaire, etc.). )

9. The guests exchanged stories about their career, life, family and other aspects that they still remember.

9. Theme culture salon (poetry reading, beauty care and gynecological diseases, etc.), and invited Yuncheng female calligraphers to splash ink on the spot, teach simple calligraphy, and speak Shanghai dialect (Nong dialect). )

10, old-fashioned ballroom dancing (the jukebox played songs from the 1930s and 40s to create an atmosphere)

1 1. Take a group photo and the activity is over.

12. Commemorative gifts (one photo of each guest's static cheongsam show with Juyatang's signature)

VIII. Publicity

1, promoted through WeChat public platform;

2. In Yuncheng Daily, Yellow River Morning Post and other media, the marketing campaign was planned through the theme of "Looking for left-behind cheongsam or grandma's cheongsam";

3. Conduct targeted publicity through invitation letters;

4. pull sponsorship;

Nine. approaches to cooperation

1, contact Qipao clothing store to promote its Qipao in the event;

2. Contact the cake shop to promote its products through the on-site introduction and appreciation of the host or special implantation;

3. Contact the souvenir shop and recommend the brand image of the company to the guests by putting an X-shaped booth on the spot or being introduced by the owner.

The above cooperation content will be reflected in the sponsorship/title contract according to the negotiation between the two parties.

X. Site layout and material preparation

As a cheongsam show venue, the first floor created an atmosphere of the old Republic of China on some objects. The second floor is the main cultural salon; The third floor can be used as a dressing area, dressing room, etc.

XI。 Material preparation and personnel arrangement

1, three X booths, respectively placed at the corner of the stairs;

Balloons and red ropes are used for guessing;

Cheongsam clothing;

Cold meals (cake, fruit, ice water, wine, snacks, etc.). ); The opening propaganda film of the cheongsam show, the films in the clips such as In the Mood for Love, Urban Love and flowers of war, as well as the old record player and music, are all used for slide show.

2. Moderator (manuscript preparation), makeup stylist, guzheng player, photographer (2-3), sketch artist, calligrapher, clothing expert and media.

3. Division of labor (omitted).

4, the cost budget (about 5000 yuan).

Twelve. contingency plan

1. If the number of invited guests is less than 20, the preparatory staff and previous guests will be considered.

Relatives and friends participate, and adjust the content and nature of activities appropriately; 2, slides, audio problems, etc. , which needs to be run by the host during the whole activity.

Thirteen. other guide

Response to guest parking and temporary service. Closing the venue after the event.