How to evaluate a tourism promotion event in Xi'an and a tourism advertisement in Xi'an

Currently, the growth rate of most advertising industries exceeds 10. Among the top five advertising industries with relatively large bases, three industries - motor vehicles, household appliances and home decoration - have a growth rate of around 40%. Only four industries have experienced negative growth, namely communications, trade fairs and exhibitions, medical equipment and life services. . The pharmaceutical and health care product market, which originally contributed a lot, is gradually sinking in Longshou Village in the northern suburbs! The advertising market there is huge, and there is everything that root advertising can catch up with! Key points:

1. Xi'an tourism advertising

The city is located in the northern part of Shaanxi Province, on the middle reaches of the Yellow River. It governs 1 district and 12 counties, with a total land area of ??37,000 square kilometers and a total population of 2.19 million. It is an outstanding tourist city in China, one of the three major educational bases for patriotism, revolutionary tradition, and XX spirit, and one of the first batch of historical and cultural cities by the State Council. Tourism resources such as the Mausoleum of the Yellow Emperor, the Holy Land of the Chinese nation, the Holy Land of the Chinese Revolution, the Hukou Waterfall of the Yellow River, and loess culture are well-known at home and abroad. Folk arts such as Northern Shaanxi folk songs, Northern Shaanxi Yangge, Ansai waist drums, peasant paintings, and paper-cutting have long been famous. They are unique tourist attractions in the western region. The city has 5,808 historical sites, 445 old revolutionary areas, and nearly 70,000 cultural relics.

A certain place was once a place that many people yearned for and was a representative of the revolutionary culture of New China. Its rich loess culture and simple folk customs in northern Shaanxi have always been indispensable and important elements in the creation of revolutionary film and television dramas. Since the founding of New China, themes from the revolutionary period have been booming, and the value of a certain film and television city is not nostalgia. Its establishment has played a valuable role in promoting and demonstrating the excavation and development of Shaanxi's red cultural resources. The integration and interaction of folk customs and revolutionary themes in northern Shaanxi, film and television crews, tourists and scenic spots undoubtedly provide a powerful example for the development of tourism culture in northern Shaanxi.

The XX Film and Television City integrates folk culture, an amusement park, and a film and television city, and is in line with the tourism policy of Shaanxi and the United States and the needs of the times. According to incomplete statistics, there are currently more than 110 film and television cities that have been approved for projects across the country, and more than 30 film and television cities under planning are under intensive construction and investment promotion, while small-scale film and television shooting bases are spread across the country. In the past two decades, with the continuous development of the domestic film and television market economy, there has been an upsurge in building film and television bases across the country. Among them, Hengdian in Zhejiang, Xiangshan in Beijing, Huairou, Zhuozhou in Hebei, Changchun in Jilin, Weihai in Shandong, Wuxi in Jiangsu, Zhenbeibao in Ningxia and other places have well-known film and television cities in China. However, due to various reasons, Shaanxi, which has one of China's oldest film studios and rich historical and cultural resources, lacks its own film and television shooting base in the country, especially the film and television shooting base during the Zhou, Qin and Han Dynasties. Faced with so many competitors, we first make a comparison of the advantages and disadvantages of the folk culture film and television cities in a certain period. Let’s first look at Hengdian World Studios from across the country. In 2011, as many as 150 film and television productions were shot in Hengdian. Currently, a large number of Chinese and foreign film and television crews are pouring into Hengdian. Some crews who are still in preparation have even booked important shooting scenes in advance that will only be used in the summer of 2012. These all come from a principle that Hengdian Film and Television City has adhered to for 10 consecutive years. ——No charge for scene rental. Although the scene claims to cover five thousand years of Chinese history, it is still incomplete. So Xiangshan launched Spring and Autumn City, which became popular all of a sudden. Because the weather is so cold now, there are six groups shooting at the same time in Xiangshan, which also caught them off guard. Hotels, restaurants, etc. We were not prepared, and as a result, more than 20 private hotels in the surrounding area suddenly caught fire. Let’s look at the representative China Blue Sky Huangjia International Film and Television City in the same region. Covering an area of ??20,000 acres, there is a ditch on the northern slope of the Daqin Mountains. It will be completed in three phases with a total investment of 3.6 billion yuan. It is expected to be completed in three and a half years. After the scenic spot is completed, there will be antique buildings from 13 dynasties including Zhou, Qin, Han, Sui and Tang dynasties, as well as Guanzhong folk villages from the Song, Yuan, Ming and Qing dynasties, the Republic of China and the Cultural Revolution. It is not only a place that provides production and services for film and television cultural shooting, but also a theme park that provides Sanqin culture, film and television experience, and travel vacations for domestic and foreign tourists. After the project is completed, the crew will be attracted to come to shoot. The crew only needs to pay rental fees, which saves a lot of money compared to building their own scenes. Visitors can also travel through time here.

In comparison, the biggest advantage of the folk culture film and television city of a certain period is that the film and television city has Chinese historical connotations and regional culture that cannot be copied and imitated.

As far as the market is concerned, the biggest advantage of XX Film and Television City lies in its XX culture. Its strong regional characteristics and profound humanistic atmosphere cannot be copied. Give full play to regional specificity and rely on the uniqueness of folk culture in northern Shaanxi to effectively avoid the duplication of construction in other film and television city palaces such as Hengdian and Lantian. As a company for XXX, XXX Film and Television City has effectively filled the domestic gap and remains in an invincible position. Of course, objective analysis shows that XX Film and Television City also has outstanding disadvantages. First of all, northern Shaanxi has always been a desolate place with drought, water shortage, wind and sand and loess in the minds of many Chinese people. The difficult living environment often deters many tourists and film crews. Secondly, compared with other domestic film and television bases, XX Film and Television City started late, is not well-known enough, and has not yet been well-known by most film and television staff and audiences

Shaanxi XXX Film and Television Culture Communication Co., Ltd. has a strong Social resources and professional strength, rich experience in planning, operation and resource integration. Based on the characteristics and own advantages of XX Film and Television City, detailed operational ideas and planning plans were tailored for the commercial promotion and operation of XX Film and Television City. We plan to start with the promotion of film and television cities and theme activities, and work hard on two profit models: theme tourist attractions and cultural and creative bases. Throughout the promotion process, the two elements of tourist attractions and creative bases are intertwined, organically integrated and pulling each other together. In view of the above ideas, we have customized the following publicity and planning plan to realize the commercialization and profitability of a certain film and television city:

Planning plan:

Tourism promotion

In order to effectively promote a certain film and television city in tourism, it is necessary to fully understand the current development ideas and trends of the domestic tourism industry, and organically combine or obtain related tourism products around a certain area or even Shaanxi from its development ideas.

2. Xi’an Tourism Promotional Advertising Plan

Yes. Make a CD sound. It originated in the pre-Qin period and means eating. To this day, in the Shaanxi Guanzhong dialect, hehe is still a very frequently used noun and a way of eating. Literally, eating to the extreme is hehe. Its basic feature is that the old bowl (large bowl) is filled with food, eating and drinking, making people feel happy and the atmosphere is good. To reach this level, the following conditions are usually required:

First, be healthy and eat more; second, be engaged in heavy manual labor and eat when you are hungry; third, the dishes must be delicious and the utensils must be large. . Besides, you don't have to be sitting. The correct posture should be squatting, followed by standing. If eating can make people drool and sweat, this is the most standard posture for Qin people.

3. Xi'an Tourism Brochure

Biangbiang noodles are famous in Guanzhong for their rich and smooth taste. It is an essential food for Shaanxi people’s daily life.

BiangBiang noodles refer to flour ground from Guanzhong wheat, which is usually hand-pulled into long and wide noodles. It is refined from flour. Use soy sauce, vinegar, monosodium glutamate, pepper and other condiments to make noodle soup, scoop it into noodles and pour hot vegetable oil over it. It is named after the hand-made noodles make a BiangBiang sound when they fall on the panel.

Guanzhong folk songs say that the eight hundred miles of Qinchuan are filled with dust, and 30 million old Shaanxi people are roaring with Qin opera. Eating a bowl of old biangbiang will make your face beam with joy, less oily and less spicy.

The biggest feature of biangbiang noodles is that they are wide and thick, like a belt, and have a strong flavor. All kinds of minced meat or oil are added before eating, which makes it spicy and delicious.

There is a saying that the word bing in folklore was created by an unknown scholar, and there is no way to verify the era. It is said that a poor scholar ran to Xianyang at that time. When he passed a noodle shop, he was hungry. When he heard Bion - Bion - inside, he wandered in unconsciously.

I was really greedy when I saw the delicious red, yellow, green and white trousers and wide noodles. Xiu ordered a bowl of pant waist noodles and devoured it until he was drunk. When checking out, he touched his pocket and found it was empty. He couldn't pay the bill, so he had to ask the store to exchange it for books.

According to BiangBiang, as the store owner said, scholars feel emotional when they touch the scene and feel the same. When he felt hurt, he thought for a while, caught the dragon and the snake with his pen, and then sang: Fly into the sky at one point, the banks of the Yellow River bend; big mouth, words go in, twist to the left, twist to the right; one dragon In the west, a dragon is in the east, and in the middle is the horse king; at the bottom of the word, next to the word "moon", leave a hook to hang sesame candy; push the cart to Xianyang. In one sentence, you can describe the mountains and rivers and the desolation of the world. Since then, biangbiang noodles have become famous in Guanzhong.

: 4. Xi'an Tourism Promotional Slogan

1. Maybe you missed the beauty of the previous stop and only encountered the surprise of the next stop. Be happy in the face of complexity. Come on, honey, don't let your life be dictated by your emotions. Good morning!

2. Sometimes, the hardest thing to let go of is something you never really owned.

3. Everything depends on yourself, and changing your destiny depends on yourself. Persevere in everything and be patient in everything

5. When competing with the weak, of course you have a great chance of winning, but it is difficult to be strong. Only by competing with the strong can we continuously expand our living space and become a truly strong person.

6. Girls have independent personalities, know how to take care of themselves, and can enjoy life as much as possible after handling things properly. Don’t let me talk about it often. They have the ability to lessen their pain, and they are able to avoid prolonged tantrums over trivial matters. They have a strong heart and can produce a kind of compassionate tenderness. They should not be incited by cheap words and emotions. They stick to their own judgment and have no regrets. May you become the best woman you can be.

7. As time goes by and age increases, people know more and see more, and their happiness becomes less and less. Relax, time will dilute everything.

8. When we encounter difficulties and setbacks, we might as well treat the temporary difficulties as the darkness before dawn. As long as we observe and think with a positive attitude, we will find that the facts are not as bad as we imagined.

9. If you look at it from another angle, the world will be more beautiful! Good morning!

10. In fact, it is never age that makes people grow older, but our mentality. May we all succeed.

5. Xi'an Tourism Advertising Copy

Qinshan Qinshui locks Qinguan, and Qin people sigh at Qinchuan.

The scenery of mountains and rivers remains the same, but the vastness of the world is different.

Things are like this. People don’t look at the sky. The mist is full of clouds, and they remember Changan.

Kyoto is not known for its hatred, and the clouds cover the sun.

The Han River is flying, geese are flying, and the autumn rain is shining on the autumn mountains.

Wanli stood there sadly and sighed heavily; her soul flew away.

It is already late for its long journey, and the moon is cold under the pagoda.

In one dark hour, thousands of years of glitz are gone!

: 6. Xi'an Tourism Promotional Advertising Copy

1. Ten years of ups and downs have stayed in Chang'an, smiling and dreaming of infinity.

2. However, when the wine bottle is empty, they are worthy of Chang An. The scenery in spring is so beautiful.

3. There are no infinite trees in Chang'an, only weeping willows remain.

4. There is often a narrow road with green oxen, white horses and seven-scented carriages.

5. Chang'an seems to be rejuvenating after snow, and the accumulated elements condense into flowers.

6. Weiqiao Road, Chang'an, I don't care if I am a traveler.

7. The clouds in Nanshan are darker than Chang'an, and you are eager to see Fang Fei.

8. There is often frost and sunshine on a street, which is red and gold.

9. You should not stay in a city where the dusty days are heart-wrenching.

10. There were other princes and distinguished guests among them, including three, three, five, five and one stranger.

: 7. Xi’an Tourism Promotional Slogan

1. Look at ancient and modern culture and appreciate the charm of the world.

2. When you come to Xi'an, you must see the Qin Terracotta Warriors and Horses. Don't regret it if you don't do it. t. Large scale, rich varieties and distinctive personality.

3. Watch the Qin Terracotta Warriors and Horses, taste the ancient charm of China, appreciate ancient and modern culture, and appreciate the charm of the world.

4. If you don’t want to go see the Terracotta Warriors and Horses. "I haven't really been to Xi'an.

5. You have never been to Egypt without seeing the pyramids, and you have never been to China without seeing the Terracotta Warriors and Horses.

6. I don't know if I know. I didn't want to see it, but when I saw it, I was shocked - Qin Terracotta Warriors and Horses! 7. Qin Terracotta Warriors, lifelike, one of the eight wonders of the world. One, the pride of China.

8. Xi'an tourism advertising slogans

Answer: As one of the important birthplaces of the Chinese nation and Chinese culture, Shaanxi has a long history, splendid culture, and Many spiritual and natural symbols of Chinese civilization, Chinese revolution, and Chinese geography. In order to fully demonstrate the unique charm of Shaanxi tourism, Shaanxi tourism promotion slogans are solicited from the public. Entries are required to highly summarize Shaanxi tourism and give it a clear symbolic meaning and guidance. and the appeal of encouraging people to actively participate in tourism: