What does public relations mean at work?

PR refers to public relations. Public relations (abbreviated as PR) refers to an activity that enterprises correctly handle the relationship between enterprises and the public in marketing activities, so as to establish a good image of enterprises and promote product sales.

Public relations, that is, public relations, are social relations between social organizations and the part of the public that constitutes their living environment and affects their survival and development. It is a science, in order to achieve specific goals, organizations establish good relationships between employees inside and outside the organization and between organizations.

According to Edward bernays's definition, public relations is a management function, and policies and procedures are formulated to gain public understanding and acceptance. It is a conscious management activity. Establishing good public-private relations in an organization requires well-planned public-private relations activities to implement and realize.

Extended data:

Public relations source:

Public Relations (P.R., abbreviated as "Public Relations") is translated from English "public relations", and Chinese can be translated as "public relations" or "public relations". Whether its literal meaning or practical meaning is basically the same, it refers to the communication relationship between the organization and the public environment.

Public relations is also a new major in higher education in China, offering courses from junior college to undergraduate and then to the highest master's degree. There are many definitions about the relationship between the public and the public. Generally speaking, a social organization uses communication means to form two-way communication between itself and the relevant public, so that the two sides can understand and adapt to each other.

This definition reflects that public relations is both a communication activity and a management function.

References:

Baidu Encyclopedia-Public Relations Baidu Encyclopedia-Edward Bernays