Appreciation of advertisements of Pacific Insurance Company

Insurance Bian Xiao helps you answer, and more questions can be answered online.

1. Advertising skillfully embeds the name of "Pacific" insurance company by using rhetorical devices such as metaphor, comparison, exaggeration and pun, highlighting the superiority of the insured to get huge returns with less investment.

Save a drop of water today and have the Pacific Ocean tomorrow. (Advertising words of Pacific Insurance Company)

Appreciation: Pun intended, I invested my money in the insurance company, which means that one party is in trouble and all parties support it.

2. It takes the form of palindrome, with little semantic fit.

Ancient and modern legends refer to legendary stories, emphasizing stories;

Strange stories refer to stories circulated in ancient and modern times, emphasizing the degree of circulation.

The word order change of words, as a means of expression, the key is to be natural and appropriate, leaving no trace. Advertisements in some publications have made successful attempts in this regard. For example, Hubei's "Ancient and Modern Legends": "Ancient and modern legends are strange." The first sentence is the title of the publication, and the second sentence is looking for. One right, one wrong, perfect.

Modern and ancient legends, modern and ancient legends. (Hubei "Ancient and Modern Legend" magazine advertising words)

Appreciation: the origin of writing magazine names by inversion.

3. Emphasize the close relationship between weekly magazine and finance, and tell people the importance of financial management.

Another example is the Financial Weekly published by Shanghai Century Publishing Group not long ago. Its advertising slogan is: "If you don't manage your money, it will ignore you". It is also a beautiful sentence and a wonderful hand. This is a common spoken language, once inverted, it suddenly shines with charm-five points of reasoning, seven points of humor, and very confident. After reading such advertisements, the hearts of editors and readers will be close.

If you don't manage money, money will ignore you. (Advertising words in Caijing Weekly of Shanghai Century Publishing Group)

Appreciation: The importance of financial management is humorously written by inversion.

4. Listen to what you want to say and say what you want to hear. (Advertising words of a rural column of CCTV)

Appreciation: It has attractive power and makes you feel that this must be what you want to hear.

5. Read Cai Dong's books and realize Cai Dong's dream. (Advertising words of Dongbei University of Finance and Economics Press at the book fair)

Appreciation: It means that you can get rich by studying there.

1) Skillfully use the school name and express your meaning after inversion;

2) Use students' desire to do something to attract students.