General methods for writing slogans

General methods of writing slogans:

1. Band float method: the promoter tells people that "everyone-at least all of us-is doing it." Using this propaganda technique, the propagandist attempts to convince people that all members of the group they belong to accept its plans, and therefore all must "jump on the bandwagon" and accept the propagandist's plans.

2. Radiant generalization method: also called halo effect or halo effect, that is, associating something with a good word, making us agree or accept it without confirmation. Such as Roosevelt's "New Deal", product names and promotions in advertisements, etc.

3. Transfer method: Transferring the authority, influence, and prestige of a respectable thing to another thing, making the latter more acceptable. Transfer methods work through bonding processes, such as "involvement appreciation." The purpose of a communicator is to connect an idea, product, or cause with something that people appreciate. Such as celebrity advertising in business.

4. Testimonial method: influencing public attitudes by commenting on a certain point of view, project, product or person by some respectable or disgusting people. Such as celebrity advertising and political propaganda.

5. Common people's law: refers to a speaker calling himself and his ideas "of the people" or "ordinary people" in order to gain wider trust. For example, Clinton is portrayed as "just an ordinary person."

6. Shuffling cheating: refers to the selection and use of facts or fallacies, examples or distractors, as well as reasonable or unreasonable statements, in order to make a judgment on a certain point of view, project, person or product. The best possible or the worst possible description. Such as the Tokyo Bay incident.

Extended information:

Propaganda is a systematic project, and a series of strategic, tactical and methodological issues run through the process. Its strategy formulation has two methods: psychological dynamic persuasion and socio-cultural persuasion. Psychological dynamic persuasion is to change people's psychology through publicity, leading to changes in their behavior;

Social and cultural persuasion is to influence social and cultural values ??through publicity, and then establish new values ??to achieve the purpose of changing social and personal behavior. . Tactical means in the propaganda process can be designed from the main aspects such as the attitude of the propagandist, the intensity of the propaganda content and the flexibility of the propaganda form.

Proletarian propagandists also pay attention to the study of propaganda methods. Lenin once compared two different methods of propaganda: "indoctrination" and "agitation". Proletarian propaganda does not allow deception, but repeatedly emphasizes The principles of scientificity, authenticity and reality.