What are the five principles of hotel brand font design?

Font suitability, font identifiability, font aesthetics, font uniqueness and font integrity.

1, font suitability: the most basic function of font design is to convey information. The most important point of font design is to obey the requirements of expressing the theme, keep consistent with its content, not separate from each other, not conflict with each other, and not destroy the appeal effect of the text.

2. Identifiability of fonts: The main function of fonts is to convey information to consumers in visual communication, and to achieve this goal, we must consider the overall appeal effect of fonts and give people a clear visual impression. No matter how beautiful the font is, if the font is lost, this design will undoubtedly fail.

3. Aesthetics of font: As one of the picture elements in visual communication, font also has the function of conveying emotion, so it must have visual aesthetic feeling and give people a beautiful feeling.

4. Unique font: According to the requirements of the advertising theme, try to highlight the individual color of font design, create distinctive and unique fonts, give people a unique visual experience, and help establish a good image of enterprises and products.

5. Integrity of font: In font design, whether it is a glyph logo, a phrase or a multi-word slogan, it should be designed as a whole, and the method of expressing style should be unified, otherwise the style conflict and scattered font structure will make the font design fail.