What is vi design?

VI stands for (Visual Identity), which is translated as visual identification. It is the most communicable and infectious level in the CIS system.

83% of the external information perceived by people reaches people’s minds through visual channels. In other words, vision is the most important and main channel for people to receive external information. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, which can be disseminated most directly at the broadest level in an extremely rich and diverse application form.

Scientific design and implementation of favorable visual identity are a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image.

II. VI application element system design table

1. Hospitality project categories

Negotiation meetings, reception rooms, conference hall furniture, ashtrays, cushions , reception tableware, customer stationery. Commodity and packaging

Commodity packaging design, wrapping paper, packaging boxes, packaging boxes, various packaging badges, envelopes, seals, pasted trademarks, tapes, labels, etc.

2. Symbols

Company name signs, building exteriors, signs, outdoor lighting, neon lights, entrance and exit instructions, window displays, movable signs, road signs, monumental buildings, various Various types of signs and dealers use various business signs and signs.

3. Accounts

Orders, orders, bills, orders, various bills, application forms, notices, confirmation letters, contracts, checks, receipts wait.

4. Stationery

Special letterheads, notes, envelopes, document paper, document bags, letters of introduction, etc.

5. Clothing

Publication of work clothes, uniforms, work hats, ties, bow ties, handkerchiefs, tie pins, umbrellas, handbags, etc. for male and female employees

6 .Printing

Stocks, annual reports, company lists, survey reports, self-run newspapers, company resumes, profiles, certificates of awards, etc.

7. Mass communication

Newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, mail advertisements, etc.

8. SP category

Product manuals, advertising leaflets, exhibition layouts, public relations magazines, promotional materials, audio-visual materials, seasonal greeting cards, postcards, and various POP categories.

9. Transportation

Appearance identification of business vehicles, advertising vehicles, trucks, employee commuter vehicles, etc.

10. Documents

Badges, armbands, business cards, identification cards, company flags

3. Basic principles of VI design

The design of VI is not a mechanical symbolic operation, but a vivid expression with MI as its connotation. Therefore, VI design should reflect the company's business philosophy from multiple angles and in an all-round way.

VI design is not the whims of designers but requires strong implementability. If it is too cumbersome to implement, or if it is too expensive to implement, no matter how good the VI is, it will become a castle in the air and a piece of paper because it is difficult to implement.

①The principle of unity of style

②The principle of strengthening visual impact

③The principle of emphasizing humanization

④Enhancing national personality and the principle of respecting national customs

⑤The principle of implementability

⑥The principle of conforming to aesthetic laws

⑦The principle of strict management

The VI system is intricate and complicated. Therefore, during the implementation process over many years, we must pay full attention to the randomness of each implementing department or personnel, and strictly follow the provisions of the VI manual to ensure that it does not go out of shape.

4. Basic procedures of VI design

The VI design procedure can be roughly divided into the following four stages:

①Preparation stage:

< p>Establish a VI design team

Understand and digest MI and determine the basic form that runs through VI

Collect relevant information to facilitate comparison

Preparation work for VI design Starting from the establishment of a dedicated working group, this group is composed of people with different strengths. It’s not about numbers, it’s about being capable and focusing on practical results. Generally speaking, it should be the senior person in charge of the enterprise. Because this person has a more thorough understanding of the company's own situation than ordinary managers and designers, and has a stronger macro grasp.

The other members are mainly people from various specialized industries, with artists as the main body, supplemented by marketing personnel and market research personnel. If conditions permit, professionals from aesthetics, psychology and other disciplines will also be invited to participate in part of the design work.

② Design and development stage

Basic element design

Application element design

After the VI design team is established, it must first fully understand, Digest the company's business philosophy, understand the spirit of MI, and find the integration point with VI. This work relies on full communication between VI designers and enterprises.

After all preparations are completed, the VI design team can enter the specific design stage.

③Feedback and correction stage

Research and correction feedback

Revision and finalization

After the VI design is basically finalized, education is also required. Conduct a large-scale survey to test the details of the VI design through feedback from a certain number of survey subjects at different levels.

④Preparing VI manual

Preparing VI manual is the final stage of VI design.

5. Design of basic elements of VI - logo design

Logo is divided into two types: corporate logo and product logo.

Corporate logo

Corporate logo is the logo of the entity engaged in production and business activities. Product logo is the logo of the products produced by the enterprise, also called trademark.

Characteristics of corporate logos

Unique and distinctive recognition is the primary feature of corporate logos.

The symbolic nature of spiritual connotation is the essential characteristic of corporate logos.

Aesthetic styling is an important feature of a corporate logo.

Extensibility in implementation is an essential feature of a corporate logo

The application range of logos is extremely wide, so logo design should take into account expressions in plane, three-dimensional and different materials. Effect. Some logo designs are beautiful, but their production is complicated and expensive, which inevitably limits the breadth and convenience of logo applications.

Corporate logos should have the color of the times

In the process of logo design, the color of the times should be fully considered and randomly revised according to the situation in the future implementation process.

Design principles of corporate logos

From a modeling perspective, logos can be divided into concrete and abstract types. There are three types: concrete and abstract combination.

Concrete logos are designed based on specific images (mostly physical graphics) through various modifications, such as simplification, generalization, exaggeration, etc. Their advantage is that they can intuitively express concrete characteristics. , making it clear at a glance.

Abstract logos are logos designed with dots, lines, surfaces, bodies and other modeling elements. It breaks through the constraints of concreteness, has greater room for modeling effects, and can produce a strong visual Stimulating, but prone to uncertainty in understanding. Such as the logo of Japan's Mitsubishi Corporation.

The combination of concrete and abstract logos is the most common. Because it combines the strengths of both concrete and abstract logo design types, its expression effect is particularly outstanding.

No matter which form of logo design is used, the following principles should be followed

The logo design should be able to reflect the business philosophy of the company and highlight the corporate image.

Logo design should be combined with the company’s industry characteristics and product characteristics.

Logo design should conform to the aesthetic characteristics of the times.

6. Basic element design of VI - standard word design

Standard word design is the name of the enterprise (product), through creative design, to form a unique style and outstanding personality combination. .

1. Characteristics of standard words

Recognizability is the general characteristic of standard words

Since standard words represent a specific corporate image, they must be unique The overall style and distinctive personality characteristics can make the enterprise it represents stand out from many comparable objects and be unforgettable.

Legibility is the basic feature of standard characters

Styling is the key feature of standard characters

Seriality is the practical feature of standard character design. There is a series of standard fonts in the same style, suitable for various situations.

2. Standard font design steps

Determine the overall style

An enterprise should have its own inner style that is different from other enterprises, with different font shapes and combinations Form also has its own inherent stylistic characteristics, and an organic connection between the two is found.

Conceive the basic shape

Adjust visual errors

Common optical illusions and corrections

Chinese characters are square-shaped, but in actual In terms of visual effects, slightly longer Chinese characters look more beautiful than regular square shapes. This is because the frame structure of Chinese characters has many top and bottom frames, with only some strokes on the left and right supporting it. Moreover, more horizontal strokes and fewer vertical strokes also enhance the sense of height of Chinese characters. Therefore, words written in squares of the same size are likely to look uneven and of different sizes.

Attachment:

A complete set of VI catalog

1. VI basic design project

1. Corporate logo design

Corporate logo and logo creative description

Logo ink draft

Logo reverse white rendering

Logo standardized drawing

Logo Grid coordinate drawing

Logo reserved space and minimum proportion limit

Logo specific color effect display

2. Enterprise standard fonts

Full name of the company in Chinese font

Abbreviation of the company in Chinese font

Full name of the company in Chinese font grid coordinate drawing

Abbreviation of the company in Chinese font grid coordinate drawing

< p>Company full name in English font

Company abbreviation in English font

Company full name in English font grid coordinate drawing

Company abbreviation in English font grid coordinate drawing

3. Enterprise standard colors (color plan)

Enterprise standard colors (printing colors)

Auxiliary color series

Color identification of subordinate industries

p>

Regulations on the use of background colors

Special table for color combinations

Background color chroma and hue

4. Corporate styling (mascot)

p>

Mascot color draft and styling description

Mascot three-dimensional rendering

Mascot basic dynamic shape

Corporate mascot shape monochrome printing Specifications

Specifications for the use of mascot expansion

5. Corporate symbolic graphics

Color draft of symbolic graphics (unit graphics)

Extension of symbolic graphics Renderings

Standards for the use of symbolic graphics

Standards for the combination of symbolic graphics

6. Enterprise-specific printing fonts

Enterprise-specific printing fonts

p>

7. Standards for the combination of basic elements

Multiple modes of combinations of logos and standard words

Multiple modes of combinations of logos and symbolic graphics

Signs of auspiciousness Various modes of combination of symbols

Multiple modes of combination of logos and standard characters, symbolic graphics and mascots

Multiple modes of combination of basic elements are prohibited

II. VI Application design project

1. Design of office supplies

Business cards for senior executives

Business cards for mid-level supervisors

Business cards for employees

< p>Envelope

Domestic envelope

International envelope

Large envelope

Letter paper

Domestic letter paper

International letter paper

Special letter paper

Notes

Fax paper

Bill holder

Contract holder

Contract specification format

File box

Salary bag

Identification card (work permit)

Temporary work permit

Passport

Work notebook

Folder

File bag

Portfolio

Dossier paper

Official letter paper

Memo

Presentation

Submission

Document header< /p>

Vertical and horizontal form specifications

Telephone records

Office stationery

Appointment letter

Job appointment letter< /p>

Certificate

Announcement

Maintenance outlet name and address cover and inside page layout

Product manual cover and inside page layout

< p>Attendance Card

Leave Form

Business Card Box

Business Card Stand

Desk Signage

Timely Label

Suggestion box

Manuscript box

Corporate badge

Paper cup

Tea cup, coaster

Office pen and pen holder

Notebook

Notepad

Briefcase

Address book

Property number plate

Training certificate

National flag, corporate flag, mascot flag flag base shape

Flag hanging

Roof hanging flag

Put a flag

p>

Table flag

2. Public relations gift design

Greeting cards

Special invitations

Invitation letters and Envelope

Tale bag

Wrapping paper

Key tag

Mouse pad

Calendar format specifications

Desk calendar format specifications

Calendar card format specifications

Postcard format specifications

Small gift box

Gift items

p>

Logo umbrella

3. Employee clothing and clothing regulations

Men’s clothing for managers (suits, white-collar suits, ties, tie clips)

< p>Women's clothing for managers (skirts\\Western-style dresses\\collars\\chest accessories)

Spring and autumn shirts (short-sleeved)

Spring and autumn shirts (long-sleeved)

p>

Employee men's clothing (suit\\blue collar shirt\\vest)

Employee women's clothing (skirt\\suit\\collar\\chest)

Winter cold-proof work clothes

Sportswear jackets

Sportswear, sports caps, T-shirts (cultural shirts)

Field staff clothing

Safety helmets

Work hat

4. Corporate vehicle body design

Official car

Van

Shuttle bus

< p>Large transport trucks

Small transport trucks

Container transport trucks

Special models

5. Sign and symbol indication system

Appearance of the corporate door

Appearance of the corporate factory

Schematic rendering of the office building

Outdoor sign of the building

Company name logo Signboard

Company name marble slope treatment

Mobile signboard

Company organization plan

Door entrance instructions

Glass door

Floor signs

Direction signs

Public facility signs

Notice board

Specifications for setting up building signs in production areas

Stand-standing road guide signs

Stand-standing road signs

Stand-standing signs

Welcome placard

Outdoor standing light box

Parking area sign

Standing road guide sign

Workshop sign and Ground guide lines

Workshop signboards and ground guide lines

Production workshop house number specifications

Branch and factory vertical house numbers

House numbers

Production area floor plan

Production area signage

Reception desk and background board

Indoor corporate spirit slogan signage

Visual decorative tapes on glass doors and windows

Indoor signs in workshops

Warning signs

Indicative functional symbols in public areas

p>

Internal company visit instructions

Instructions for working groups of each department

Internal operation process instructions

Exit/access planning for each business office

6. Sales store signage system

Small sales store

Large sales store

Horizontal, vertical and square store signs

Shopping guide flow chart format specifications

In-store background board (image wall)

In-store exhibition stand

Accessory cabinets and shelves

Store light box< /p>

Wall light box

Information rack

Trash can

Indoor environment

7. Enterprise product packaging identification system

Transportation packaging of large items

Outer packaging box (wooden, paper)

Commodity series packaging

Gift box packaging

p>

Wrapping Paper

Accessories Packaging Carton

Certificate

Product Identification Card

Storage Card

< p>Warranty Card

Quality Notice Format Standards

Instruction Manual Format Standards

Sealing Glue

Conference Supplies

8. Corporate advertising regulations

TV advertising logo freeze-frame

Newspaper advertising series layout specifications (full page, half page, banner)

Magazine advertising specifications

Poster layout specifications

< p>Series of theme posters

Large-scale street sign layout specifications

Light box advertising specifications

Bus body advertising specifications

Double-layer bus body Advertising Standards

T-shirt advertising

Horizontal and vertical banner advertising standards

Large hydrogen balloon advertising standards

Neon red light sign performance

p>

Direct mail DM brochure page layout

Paper cups for advertising promotions

Direct mail promotion three-fold page layout specifications

Corporate brochure cover and layout Specifications

Annual Report Cover Format Specifications

Promotional Foldout Front and Back Cover Format Specifications

Product Single Page Instructions Specifications

Half-fold Type Promotional Card Specifications 7

Web home page layout specifications

Classified web page layout specifications

CD cover specifications

Qingtianzhu Lightbox Advertising Specifications< /p>

Wall advertising

Roof light box advertising specifications

Outdoor signage at night effect

Exhibition board display specifications

Counter Vertical POP Advertising Specifications

Vertical POP Specifications

Hang POP Specifications

Product Technical Data Description Format Specifications

Product Manual< /p>

Street sign advertising format

9. Exhibition instruction system

Standard booth and display board format

Specialized booth instructions

< p>Standard Booth Specifications

Sample Booth

Sample Display Board

Product Description Board

Information Rack

Meeting Office supplies

10. Regeneration tools

Color chip sample standard color

Color chip sample auxiliary color

Standard combination form

Samples of symbolic patterns

Samples of mascot shapes