How can we sell things to satisfy our customers?

There are many examples of communication failure in promotion. What are the reasons? In my dictionary, the so-called communication failure is described as follows: "If it is not accepted by the customer, or the customer does not understand, everything said is invalid. The reasons for this communication obstacle are that the language expression ability is too weak, the sound, expression or reading skills are insufficient, the words and sentences are improper, or the communication object is not interested at all. " It is very important to build a bridge of "trust" or "goodwill" with customers when they first contact them. At the same time, we should first point out the urgency of the customer's demand for this product, and then arouse the customer's desire to buy. Almost all salespeople think that the most difficult thing in all the links related to sales promotion is to communicate with customers. In fact, due to different environments and different positions, successful communication is difficult.

I have seen such a slogan in many salesman training occasions: customer-your opponent. Think about it carefully, is this view accurate? Opponents are used to be defeated or destroyed. You may think it is glorious on the battlefield, but it is a disaster for you to beat your customers in business.

In fact, the real negotiation is gentle, there is no murder, and the customer wants to be the winner of this transaction. Therefore, you should give full play to the communication skills with the other party, face the customer with respect and friendliness, and let the customer fully feel the efforts you have made for him.

Only when there is a win-win situation in any business can we maintain long-term business ties. Actually, this is a simple common sense. I reiterate this point because salespeople make this mistake every day.

The salesman's personal accomplishment also determines whether he can communicate well with customers. I once met a salesman. During our conversation, he spat at the back of the office door like no one was watching. My affection for the salesman vanished in an instant. In order to respect him, I didn't show a reproachful expression, but reminded him to pay attention to hygiene. But after a while, he picked up a tablecloth under the table and wiped his dusty shoes.

I couldn't bear it, so I asked him out rudely at once. Can you imagine if a salesman does something unsanitary in your office, do you still have the patience to communicate with him?

Usually, people's eyes are one of the means of communication. When we meet a stranger for the first time, we can often decide whether our future relationship is an enemy or a friend at the moment of eye contact. It sounds incredible, but it is real.

I don't know if you have had such an experience. When you meet a stranger for the first time, you will have a good impression on him at the moment when your eyes meet. On other occasions, when you meet another stranger, your heart will be alienated from him. I have met this situation many times. Therefore, I think using eyes can greatly enhance the persuasiveness of words! To convey the idea of persuasion, eyes and words are equally effective! In your conversation with customers, if you avoid each other's eyes for a long time, it will be quite dangerous, which at least shows that your conversation is ineffective.

When making a sales call, the tone and intonation of the salesperson's voice are also the key to effective communication. The Greek philosopher Socrates said, "Please speak so that I can see you clearly." Because he understands that human voice is the expression of personality, and the voice comes from inside the human body, which is an internal anatomy. Words follow the sound, in other words, there are sounds in the words and feelings in the sounds.

This is why many salespeople are eloquent, but they can't convince customers. If the salesperson's tone reveals fear, hesitation and lack of confidence, it will be a failure.

If you are as quiet as a virgin, your tone must be deep, soft and peaceful. By analogy, your voice can really reveal your true colors! If your voice is soft and calm, it will make others feel good. Nobody wants to listen to make a hullabaloo about

Having communication skills can convince others, and business negotiations may achieve excellent communication results. The so-called communication is an art of persuading others. In fact, real communication is based on mutual communication. When both sides feel good about the conversation, they will involuntarily show some actions to render it. For example, body language, body language will not deceive people! It usually expresses the inner intention more clearly than words!

Sammy, the master of humorous drama? 6? 1 Moreau said: "The body is the glove of the soul, and the body language is the discourse of the soul. If our senses are sharp and open enough and our eyes are sharp enough to capture the information expressed by body language, it will be much easier to talk and communicate. Knowing body language is equivalent to opening a direct communication and unimpeded road for each other.

Tongue is easier to control than body, and our body language is clearer than language. The body's reaction is usually direct and uncompromising, and words can be euphemistically modified. Careless body movements can cause conflict injuries, and people who don't need gestures to help talk can be so stiff! Basically, it is absolutely impossible to express a message without the participation of hands or arms.

Therefore, you can communicate effectively by reading each other's body language and making accurate responses. Also, only those who really know how to listen attentively and observe with their eyes can truly grasp the true meaning of communication skills.

First, fully understand the customer and understand his needs. Second, treat the customer as a friend and serve his needs. Third, giving convenience to customers means giving convenience to yourself.