How to design a poster for recruiting new members of a community?

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First of all, let's see if you have a foundation in designing software. If you don't have enough foundation, you can find many good templates by directly searching for the word "community" on Baotu. Then you can buy a temporary VIP from a treasure, download it and modify the text yourself.

second. If you have a foundation, you need to look at your own design from the perspective of others when designing. Whether the color matching is attractive or not, and whether the copy is touching is more important. Others have already explained it, so I won't go into details.

finally, it is recommended to include pictures or thousands of pictures+temporary VIP, because these are templates and materials carefully designed by designers, so choose more.

If you are interested in the direction of design, I suggest reading The Book of Plane Composition, as a classic textbook, which can help you better understand design.

The most important thing for recruiting new clubs is to publicize their themes and spiritual culture. In the design, the appropriate assistance can highlight the theme.

First, make clear what kind of club you are interested in, and draw up big slogans according to your interests, such as: XXXX is new, or creative advertising language, which can make people know what kind of club you are interested in at a glance, so that people can know what kind of club you are and what you are going to do at a glance. This piece has a high requirement for copywriting. You can think about it with students with good literary talent and creativity, or search more on the Internet to see how other people's posters are written for reference. Then go to the online material network, download the material of interest-related elements, piece it together, keep the primary and secondary, and the unity of colors will be fine.

I'm glad to answer this question for you in this great time in hot summer. Let's walk into this question together, and now let's discuss it together.

I'd like to share with you my personal views and thoughts on this issue. I hope my sharing will help you and you will like my sharing.

Hello, as a creator in the field of design, let me share my views on this issue for you.

creative thinking

The basic elements of posters are: image material, copy, tone and font layout. According to these elements, we can decompose the production process of campus posters.

1. First of all, we determine the publicity tonality of the poster

According to the different theme of the activity, we determine the tone of the poster. For example, we will choose the fresh tone of literature and art for the poster with the theme of reading club; Guitar club recruits new posters with materials such as musical instruments and notes; The job fair should reflect the tone of thirst for talent.

2. Choose the image material according to the poster tone

Take the recruitment poster as an example. First, make sure that the poster tone is more formal and can reflect the uniqueness of talents. We choose the following background material on the easy map and distinguish it from the background hue by eye-catching color, which is very suitable for the recruitment theme

3. Write the copy according to the theme and background

(There is no strict order in steps 2 and 3. It is nothing more than determining the copy according to the background or choosing the background according to the copy.)

Copywriting is the part that brings the most intuitive information to people after images, so copywriting should accurately, concisely and forcefully express the theme of the poster, which is also commonly known as simplicity and rudeness.

4. Typesetting and color matching

The main color of this recruitment poster is the contrast of red and blue, so we choose the bold font of Siyuan, which is formal in atmosphere, and the font color is also red and blue.

Font selection will also affect the overall layout style. Choose fonts reasonably according to the poster style. For example, the following two styles of posters have different font styles.

5. Determine the visual hierarchy

What is the visual hierarchy? Just like looking at a beautiful young lady, some people are used to looking at the five senses first, then at the clothes and finally at the figure, while others are used to looking at the clothes at first sight. A reasonable visual level is to let the young lady's facial features, clothes and figure match so that people can enjoy beauty in turn.

General visual flow: from left to right, from top to bottom, from big to small, from near to far, from warm to cold, from bright to dark, from clear to fuzzy

We can leave the text information in the upper part of this recruitment poster. The text information of a recruitment poster mainly includes slogan, recruitment position, recruitment conditions and contact information. If it is an activity poster, it should be accompanied by a text description to introduce the activity flow and. So much information should be sorted hierarchically according to the importance, and the visual hierarchy should be determined. Reasonable sorting can make readers quickly or lack important information of posters, and obtain effective information in turn according to the hierarchy.

The above shared answers to this question are personal opinions and suggestions. I hope the answers to this question I shared can help everyone.

At the same time, I hope you can enjoy my sharing. If you have a better answer to this question, please share the comments to discuss this topic.

I'm here at last. I wish you all a happy working life every day, a healthy life every day, a prosperous family and everything, and a prosperous business every year. Thank you!

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The poster for recruiting new members of the club is a marketing material with a strong purpose. After all, the long-term healthy operation of the club is to continuously attract outstanding talents to join the club.

If you want others to be interested in joining, you must let people know quickly through the poster that "what can I get from joining this club" is often referred to as the benefit point. Don't just talk about the characteristics of the club, but talk about what these characteristics can help the participants get.

Before you write an impressive copy, you should know the characteristics of this year's netizens very well. Nowadays, college students are basically born after . You should analyze the characteristics of the post-, such as playing, innovation, duality, poison tongue, circle, identity and isolation, etc. You should use the language of the target user to do the copy, so that the copy can penetrate and spread quickly in the circle. The wrong language is equivalent to telling the same story as a chicken.

after the copy is confirmed, it is a visual communication method. There are many ways of expression, there is no fixed routine, and the popular play is different every time. Just use it flexibly. Illustration is a good technique, but it's actually not difficult. I have an article about illustration in WeChat official account, and I have only been exposed to illustration for nearly a month, and my paintings are so-so, so it's good to dare to try.

finally, the way of putting posters is a very important link. Online use the platform of friends circle in Weibo or school, and organize activities such as flash, experience, street show, etc. offline, multi-dimensional and omni-channel.

To recruit new members, it's ok to refer to the routine of attracting new users on the big platform. Posters are just a small part of it!

community groups should publicize and broadcast in places where there are many people in and out of the community, and design places at the entrance of the district to publicize posters and do good deeds. Wall design should be in power. When you walk, you will inadvertently find poster design drawings, and everyone will have a look at the design poster column.