Nail business plan template

I believe that many people have had the idea of ????starting a business, but it is not enough to have an idea, it also needs to be realized. The following is a "Nail Art Business Plan Template" compiled by me for everyone. It is only for For reference, everyone is welcome to read. Nail Art Business Plan Template (1)

1. Background

The nail art industry contains huge profit margins. According to reports from professional survey agencies, my country’s nail art market is growing at about xx% every year. The rate is developing rapidly. Our country has a huge consumer population. The nail art industry is recognized as a high-profit and high-return industry and has become the most promising investment project.

Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary model of operating solely based on huge profits and speculation is no longer feasible. Professional, sincere and value-for-money, the future business development of the nail art industry will take branding, specialization and scale as the mainstream direction.

The business positioning of nail art stores will take the following forms: strong brand management, product company's nail art service demonstration store, comprehensive nail art store integrating nail art services, and reputable store named after personal brand.

The more accurate the positioning of a nail salon, the easier it will be remembered by customers. The ability to provide personalized value-for-money services is the key to success in nail salon operations!

2. Existing Situation

⒈ Consumers generally pay attention to the following points when choosing a nail salon:

(1) The professionalism of the nail salon Level;

(2) The service level of the nail shop;

(3) The environment of the nail shop;

(4) The ability of the manicurists in the nail shop and reputation;

⒉ Consumers have the following requirements for nail salons:

(1) They hope that nail salons will improve their professional skills;

(2) Hope that the service environment of nail salons will improve;

(3) Most people hope that nail salons will improve the service level of manicurists;

(4) Hope that nail salons will improve the service level of manicurists

(5) Some customers hope that nail salons can improve their service types

(6) More than 60% of customers are dissatisfied with the service and overall quality of manicurists , hoping for improvement.

⒊ How customers choose nail salons;

(1) The majority of people accept it through their own detailed understanding and personal experience;

(2 ) Some people accepted it through the introduction of manicurists;

　(3) Another part accepted it through the introduction of friends;

　(4) Some people came here through advertisements.

The vast majority of customers think that the service level of manicurists is average, which poses a challenge to our industry; whoever can satisfy the majority of customers will have the opportunity to own a huge market.

In this industry, manicurists are highly mobile. Good stores should put more effort into personnel training, and at the same time have their own methods to retain those excellent manicurists. Understand what employees’ ideal choices are and how they need to solve the most fundamental problems that exist in reality.

3. Site Selection Analysis

Mainly choose areas close to the city center and office buildings. The internal settings should be elegant and tasteful, with an area of ??about xx square meters

< p> The address is selected as: xx

4. The cost of opening a store

It is estimated to be about x million yuan. Includes:

Various certifications and licenses x 10,000

Decoration xx 10,000

Instruments and products x 10,000

Rent xx yuan/month

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Various expenses such as mobile funds

5. Service methods

(1) In a nail salon, the skills and services of manicurists and manicurist assistants must be consistent with those of customers. The needs are well matched. Every manicurist must know his or her job well and be able to complete it well.

(2) Manicurists can accurately grasp the needs of customers and build customers' trust in themselves, thus making customers believe that this is a professional manicure shop.

(3) Every manicurist should do this: the services she provides to customers are what the customers need and are beneficial to the customers, rather than thinking that they are defrauding customers of their money. .

(4) Manicurists must learn to communicate effectively with customers. While learning effective communication skills, they must also learn to think from the customer's perspective and understand the customer's needs from the customer's perspective, so as to truly Meet customer needs.

(5) A relationship of trust and conviction should be maintained between the manicurist and the customer. The affection and enthusiasm shown by manicurists to their customers can only make customers trust them. In fact, this is also a professional attitude, and most manicurists can achieve this.

(6) Improve our professionalism and let customers pay for our professionalism.

(7) Nail salons must have an accurate and unique business positioning, so that the company can remain invincible in the competition.

6. Prospects

With the development of this industry, manicure will become a major branch of the beauty industry. As the store develops, it can develop into branches and chains, which has broad prospects.

7. Nail Art Promotion Plan

Nail salon activity plan design

Low threshold entry method, overdraft method, comparison method, tear-off method, POS marking method , cash incentive method, experience method, special offer method, super value method, lottery method, replacement method, bundling method, packaging method, transfer card method, double method, referral method, serial accumulation method

Grading Nursing Law

Low threshold method:

Its policy is roughly as follows:

Option 1: Manicure for one dollar a day, customers only need to pay xx yuan to enjoy full For beauty care, the company mainly uses low prices to attract customers, and then earns other profits through year-round sales.

Option 2: Spend xx yuan on the annual card, complete x times or more, and get xx yuan back at the end of the year.

Option 3: Siblings pay x yuan once (only once) and then promote the annual sibling card, which costs xx yuan xx times (reservation required), less than x yuan/time, one is to attract customers, and the other is this Blocks can be unprofitable.

Option 4: Annual card worth xx yuan, free products worth xx yuan, x hands and feet, and x speedy armors.

Description: Various schemes similar to the above use low prices to attract customers and then resell them, such as card transfers or project bundling.

Option 5: Can high-end manicures not use this low-threshold method? Of course, you can, for example, a high-end store's promotion design is based on a card worth x million, and an access card worth x yuan is added, which is limited to x months and limited time to reflect the opportunity.

There are many similar plans: such as the "March 8th" promotion slogan that only costs "xx" yuan, and a week-long special offer of "xx yuan" for all manicure services. At 11 o'clock, I chose the service of three nail art projects for xx yuan. This year is the 60th anniversary of the founding of the People's Republic of China. We can also organize an event with local units to provide xx female compatriots with manicure and light therapy for xx yuan to celebrate the National Day. Anyway, as long as you dare to use your brain, there are many promotional plans.

Overdraft method:

The policy is roughly as follows:

Stored-value card: Many nail salons currently use stored-value cards for sales. In the absence of new brands, In the case of new customers of the project, the promotion policy is: any consumer who pays xx yuan for manicure treatment will receive a 50% discount on the project and a 40% discount on the product. There may be eight thousand, six thousand, etc. The design of this promotional policy has advantages, but it will cause huge losses to manicure profits;

2. Value-preserving card: consumers deposit 10,000 in advance, and after x years of basic care, all x 1,000 will be returned in cash, so-called Manicure stocks;

3. Optional card: By paying xx yuan, consumers can choose various services they like as many times as they like, not only on projects, but also on time within one year.

4. Life-long free card: split the manicure items into lifelong free services, such as crystal nail life-long card; basic care life-long card; hand and foot care

Note: In fact, the manicure itself Due to the nature of financing, the following methods are some of the most prominent. The most common method is nail art.

5. "Consumption stored value" model: The consumption stored value method is in the form of disguised rebates and cashbacks. , which can increase the added value of customers' consumption and retain customers for long-term consumption.

1. Every x yuan is used as a stored value base, and an account is opened in the bank in the name of the customer;

2. The customer accumulates (term x months) or a single consumption reaches x yuan, deposit x% cash into the customer's bank account, deposit x% points into the customer's points card, and give x pieces of 'family cards';

The amount of points will be fully offset by the customer's consumption of services in the store Use cash, purchase products to offset x% of cash use;

4. The amount in the bank cash account is used as the customer’s insurance fund or children’s education fund and is at the customer’s discretion.

Note: Each family card can be used for x times of free care, and it cannot be used by myself.

Comparison method

The policy is roughly as follows:

1. The annual card of the nail salon is x yuan, and at the same time, a gift box worth x will be given in the second half of the year;

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2. The nail salon annual card is x yuan + 1 plan, and you will receive a gift box with a value of

Explanation: As far as customers are concerned, they prefer to compare and take advantage. In fact, the policy design is to let customers choose the second method, but only use the first item for comparison.

For example, if a nail salon designs an x-yuan card, the x-yuan card is different from the x-yuan card and the x-yuan card, because x yuan relative to Compared with x yuan card and x yuan card, it is equivalent to x times in the eyes of customers. If there are more than 3 times the benefits, customers will easily accept it. Nail Art Business Plan Template (2)

Summary of Chapter 1

1. Purpose and Business Model

The purpose of our company is to provide suitable Cosmetics and basic skin care give everyone the right to enjoy beauty, and at the same time help girls care for their skin and dress appropriately when applying for jobs to achieve success. Our company is a company in the founding stage. The legal business form of New Life Cosmetics Company is sole proprietorship, and the legal address is: xx facade room of xx Engineer College, xx District

Since x month xx to the present (x month xx), our company has been conducting market research And it has made achievements, which are specifically reflected in the discovery of the campus market, which is a niche market, especially in the cosmetics industry, which is basically a blank. From the perspective of expected financial analysis, our company is expected to have sales revenue of xx yuan per month in xx and pre-tax profits of xx yuan. Sales revenue in xx will be xx yuan and pre-tax profits of xx yuan. We are able to achieve this goal because our funds are mainly used

1) to open the market for new products;

2) to adopt effective marketing strategies to expand the campus market

Now New Life Cosmetics Company is in need of publicity. In order to implement our plan, the company needs a loan with a total amount of xx yuan for the following purposes:

1) Use a single page and corresponding beauticians to promote it in the xx college campus to increase its influence.

2) Training of company personnel.

2. Our products and services

New Life Cosmetics Company currently mainly provides mid-to-low-end cosmetics such as Avon, Olay, Pond's, Shiseido, L'Oreal, and Little Nurse. At the same time, our company also interviews students who need job interviews. Regular facial mask care and light makeup for students in need will help the success of the interview. Currently, our products/services are in their infancy. We plan to continue to expand our power according to this business model:

In this market, the main key factor is how to meet the consumer needs of college students.

Our service is unique because we are close to consumers and understand the market better. In addition, we have our own advantages because we graduated with a bachelor's degree in management. Or the market has a rich theoretical foundation.

3. Market positioning (target market)

We position our market in beauty and skin care. According to market resources and surveys over the past two years, xx% of girls need this service. Almost all girls say they care about their appearance and hope to care for or improve their skin through professional beauticians.

During the survey, it was found that in the girls’ dormitories, cosmetics are the most common products, and most of them are mid- to low-end products, but the prices are quite high. According to the interviewees, it is generally difficult to buy cosmetics at discounted prices. The channels are very blocked. In fact, even the so-called deep discount products still have huge profits. It’s even more inconvenient when it comes to skin care. There are very few decent beauty shops around, and even fewer that cater specifically to college students or conduct job interviews for them.

4. Competition

In this niche market, we have no competitors, but our services are selective in the market. Therefore, we must reflect our competitive advantages, that is, do a good job in publicity and promotion.

5. Management

Our management has the following personnel to ensure the realization of our plans.

xx

6. Funding requirements

We are seeking loan support of xx million yuan, which will be used for start-up capital and marketing funds. We use profit sharing to repay this loan or investment within x years.

Chapter 2 Company Introduction

1. Purpose (mission)

Our goal is to turn the company into a college cosmetics chain company

We are determined to uphold our credibility and improve our reputation in the sales field. In order to achieve this goal, we adopt methods such as operating with integrity and expanding publicity.

In order to implement our goals and established policies, we are determined to treat fund guardians, customers and other groups in society with a strategic attitude of expanding our operations. These units will trust our company because the interests of the providers are closely related to ours.

2. Company Profile

New Life Cosmetics Company will be established in June XX. Its business scope includes the sales of cosmetics and targeted basic skin care. The legal business name is New Life Cosmetics Company, and the legal address is No. xx South Road, xx District, xx City, xx City.

Our company is a proprietary company. Our main office is located at the x facade of the Engineer College, xx District, xx City. Our business area is xx square meters, and the beauty and skin care room is xx square meters. Once funding is obtained, we hope to expand to nearby higher education campuses within two years.

3. Company Strategy

Although the cosmetics market is not simple, some powerful companies in this niche market are in a state of abandonment or underdevelopment. Therefore, for our company Provide space for survival and development.

The market strategy of New Life Cosmetics Company is to "encircle the cities from the countryside", that is, to attack weak markets first and then gradually occupy the market.

1. Products and services:

This company represents one aspect of the new female consumer market, which can target college students as potential target customers. After a few years, The consumption in this area by white-collar workers who are entering the society is only increasing, and they may develop into our loyal customers. It also provides favorable conditions for our company to expand its scale.

IV. Company Management

1. Management Team Status

1) One store manager

2) x people on duty at the store: x sales, x beauticians (early stage). There are x people on duty at the store: x sales and x beauticians (late period).

3) Door-to-door sales and service to x people (early stage).

Door-to-door sales and service for Recruitment, training, rewards and other incentives

3. Printing sales orders, reports, etc. to facilitate verification and management

2. External support:

We currently have Developed business relationships with the following external consulting organizations:

1) Accounting Firm in xx District, xx City

2) Law Firm xx, District xx, xx City

5. Organization, collaboration and external relations

(1). Internal management system of the organization

The company will establish the following systems and reports to facilitate management

1. Finance , Commodity management system

2. Personnel recruitment, training, rewards and other incentives

3. Printing sales orders, reports, etc. to facilitate verification and management

( 2) New Life Cosmetics Company has developed important interest relationships with major companies in the cosmetics production industry. The following are examples of the scope of these relationships:

The company has established important strategic partnerships for mutual benefit and collaboration in the following large and consolidated businesses:

We have established a relationship with the xx sales department The sales agreement allows us to enjoy the same purchase price as other distributors;

We have established a marketing agreement with the baby nurse manufacturer, which allows us to enjoy the lowest factory price, thus giving us a cost advantage.

(3) Personnel Recruitment

Employees in this industry must have employment certificates according to national regulations, especially beauticians. Department sales staff are required to have undergraduate degrees or outstanding junior college students in corresponding majors and have certain marketing and sales knowledge.

Recruiters should pay attention to appearance. Males should be above 175 cm and females above 165 cm. They should have good facial features, good skin, strong language skills, careful work, no bad habits, and no bad behavior records.

Recruiters have a 6-month probation period.

6. Site and Facilities

Our company is headquartered at No. xx, xx South Road, xx District, xx City

This site is owned by the College of Engineering, and it can meet development needs in the next two years. After our company improves its sales capabilities, it is expected to quickly expand and open chain stores in universities of finance and economics and science and technology universities.

7. Risks

The main risks of this project are the following aspects:

1. Customers are allergic to some cosmetics. In view of this, we follow up and investigate each customer and establish good contact in the first two days of using our company's products. At the same time, we strictly control the purchase of goods and strictly prohibit counterfeit and shoddy goods.

2. Anti-theft and fire prevention. Establish a system of personal responsibility. Specific responsibilities are assigned to individuals and a rotating duty system is implemented.

Chapter 3 Market Analysis

1. Market Introduction

xx District xx of xx City is another university gathering area, with modern colleges, engineering colleges, Medical colleges, universities of science and technology, universities of finance and economics, etc. There are a relatively high proportion of girls in these schools. However, there is no cosmetics store specifically catering to female college students nearby. At the same time, facing fierce competition in job hunting, every female job seeker wants to stand out, so what to wear when applying for a job? It also seems particularly important. The contradiction between demand and supply brings unlimited business opportunities to develop this industry.

2. Market Analysis

2.1 Advantage Analysis:

a. As mentioned above, the contradiction between supply and demand. The campus market is a gap, and there is a gap between survival and development. Opportunities for development.

b. Highly targeted. Our products and services are entirely aimed at college students who need to find jobs, and the prices are mainly mid- to low-priced.

c. Understand the market better. Since our company is in close contact with our consumers, we can better understand the market and adapt to it in a timely manner.

d. Most of the company members are graduates of management majors and have strong interest in the cosmetics industry, so they have stronger business advantages.

2.2 Disadvantages are:

a. Difficulty in raising funds.

b. Most of the company’s management and operating personnel lack experience.

c. Difficulties in choosing marketing strategies to establish the company’s visibility and credibility in the short term.

3. Target market

1. Target customers

The target customers of New Life Cosmetics Company are: first of all, universities around the Engineering College. In the early stage of the plan, After success, it will be promoted to various colleges and universities in need.

1.1 Single customer - refers to the purchase of goods or services to satisfy personal pursuit and experience of beauty. It is characterized by personalized small-volume purchases, which is our main service target.

1.2 Group customers - purchasing goods or services from groups such as classes or dormitories. It is characterized by fixed time and number of people (generally developing into repeat customers). Nail Art Business Plan Template (3)

1. Future Development Trends of the Nail Art Industry

Faced with such a huge female consumer market, investors from all walks of life are gearing up to prepare. It has entered or has already entered, but the primary model of operating solely on profiteering and speculation is no longer feasible. So, what do you rely on to attract customers? Professional, sincere and value-for-money, the future business development of the nail art industry will take branding, specialization and scale as the mainstream direction.

The business positioning of nail art stores will take the following forms: strong brand management, product company's nail art service demonstration store, comprehensive nail art store integrating nail art services, and reputable store named after personal brand.

Note: The more accurate the positioning of a nail salon, the easier it will be remembered by customers. The ability to provide personalized value-for-money services is the key to success in nail salon operations!

2. Understand customer psychology

Consumers generally pay attention to the following points when choosing a nail salon:

(1) Look at the professional level of the nail salon ;

(2) Look at the service level of the nail shop;

(3) Look at the environment of the nail shop;

(4) Look at the manicurist in the nail shop ability and reputation;

Consumers have the following requirements for nail salons:

(1) Generally, consumers hope that nail salons will improve their professional skills; < /p>

(2) Some people hope that the service environment of nail salons will be improved;

(3) Most people hope that nail salons will improve the service level of manicurists;

(4) Many consumers hope that nail salons can improve the overall quality of manicurists;

(5) Some customers also hope that nail salons can improve the types of services

More than 60% Customers are dissatisfied with the service and overall quality of our manicurists and hope to improve it, which also reflects the reasons for the loss of our customers.

How customers choose nail salons;

(1) The majority of people accept it through their own detailed understanding and personal experience;

(2) Some of them were accepted through the introduction of manicurists;

(3) Another part of them were accepted through the introduction of friends;

(4) Others were accepted through reading magazines, TV, and advertisements Came here for its reputation.

The vast majority of customers think that the service level of manicurists is average, which poses a challenge to our industry; whoever can satisfy the majority of customers will have the opportunity to own a huge market. This is a question that every operator must think deeply about.

3. The turnover of manicurists is high

(1) The employees are young and lack social experience;

(2) The work skills are not high, But I want to find a better job at any time;

(3) The nail salon is too small and the environment is monotonous, and I am eager to go to a big nail salon;

(4) The boss is inexperienced. Frequent changes in employees' salaries and commissions give employees a sense of distrust;

(5) New competitors continue to appear, with high salary levels, good shop decoration environment, and leading materials and equipment. These have a strong appeal to young manicurists.

In this industry, good stores put a lot of effort into personnel training, and they also have their own methods to retain excellent manicurists.

However, in those shops that lack management and sincerity, there are still a large number of manicurists losing their jobs. There are certainly many reasons for this. As operators, should we examine ourselves? What position do our employees occupy in our hearts? Understand what our employees’ ideal choices are and how they need to solve the most fundamental problems that exist in reality.

IV. The most popular nail shop services

(1) In a nail shop, the skills and services of manicurists and manicurist assistants must be well in line with the needs of customers. Cooperation, no matter which store it is, to create a good service environment requires the active cooperation of all employees.

(2) Every manicurist must know his or her job well and be able to complete it well.

(3) Both customers and manicurists have very reasonable expectations. Customers do not expect manicurists to be their slaves and can command them however they want; employees also do not get upset and often think about Change the boss or raise the salary, etc.

(4) The manicurist can accurately grasp the needs of the customer and build the customer's trust in himself, thus making the customer believe that this is a professional manicure shop.

(5) Every manicurist should believe that the services she provides to customers are what customers need and are beneficial to customers, rather than thinking that they are defrauding customers of their money.

Sincerity is not only a manicurist’s performance to his clients, but also a credibility established by every manicurist on his character, and every manicurist is a witness to the boss’s personality and conduct. , they judge and choose their own future. From this point of view alone, the nail salon has a large turnover of personnel. Either the nail salon owner has a problem with his ability or the boss's character.

(6) Manicurists must learn to communicate effectively with customers. While learning effective communication skills, they must also learn to think from the customer's perspective and understand the customer's needs from the customer's perspective, so as to truly Meet customer needs.

(7) A relationship of trust and conviction should be maintained between the manicurist and the customer. The affection and enthusiasm shown by manicurists to their customers can only make customers trust them. In fact, this is also a professional attitude. Most manicurists can achieve this. However, our customers still need us to communicate in the process. Showing a professional side will make customers feel convinced.

But be careful; if the customer and the manicurist are too friendly, the customer will lose the distance from the manicure shop, making it impossible to negotiate the price, and at the same time, we will lose our professionalism. Therefore, we need to improve our professionalism and let our customers pay for our expertise.

(8) Nail salons should have their own values ??and cultural norms, and all manicurists should understand and understand the goals and direction of the company's operations and services.

(9) Nail salons must have an accurate and unique business positioning, so that the company can remain invincible in the competition.