What is the content of the blackboard poster for the Guangdong Asian Games?

The concept of the 16th Asian Games

The concept of "Passionate Event and Harmonious Asia" embodies the 16th Asian Games' "promoting the spirit of the Olympics and the Asian Games, promoting the unity and unity of Asian countries (regions)" Friendship and exchange, committed to building a harmonious Asia", the core content of which is to jointly create a harmonious Asia by organizing a passionate Asian Games event that transcends differences such as race, country, color, belief, language, etc. .

"Passionate event": The Guangzhou Asian Games will carry forward the Olympic spirit of "faster, higher and stronger" and make the Guangzhou Asian Games a fiercely competitive and exciting event through the passionate competition of athletes from all over Asia. , a vibrant and passionate sports event.

“Harmonious Asia”: The Guangzhou Asian Games will inherit the Olympic spirit of “unity, peace, and friendship”, enhance friendship, exchange feelings, and jointly promote harmony in Asia through the active participation of people from all over Asia. develop.

The emblem of the 16th Asian Games

The design concept of the emblem of the Guangzhou Asian Games originated from a beautiful legend. According to legend, a long time ago, Guangzhou encountered a severe drought, and the crops failed. The people had nothing to do, so they had to pray to the gods day and night for blessings. Their piety finally moved the five immortals. The immortals came here floating on five fairy sheep with different colors of hair and holding rice ears in their mouths. They gave ears of grain to the people and wished that "there would never be famine" here. After saying that, he flew away into the sky, and the five fairy sheep turned into stones and stayed in the world. From then on, the weather here has been good and the grain has been abundant every year. Because of this magical legend, Guangzhou is called "Yangcheng" and "Suicheng". To this day, the Five Rams statue in Yuexiu Park in Guangzhou is still regarded as a symbol of Guangzhou. In traditional Chinese culture, "sheep" is an auspicious thing that can bring luck to people. "Sheep" is connected with "Xiang" in ancient Chinese characters. The Chinese character "美" is composed of "sheep" and "大", which reflects the traditional Chinese aesthetic concept that "sheep" and "big" are "beautiful". In Chinese characters, many characters and words associated with beauty are related to the word "sheep". Therefore, the idea of ??"sheep" means that the people of Guangzhou are ready to welcome the 2010 Asian Games and dedicate the best side of Guangzhou to people in Asia and around the world. The Guangzhou Asian Games emblem design uses soft rising lines to form the outline of a five-goat statue that resembles a torch. The composition combines abstraction and concreteness. It is agile and elegant yet steady, symbolizing the blazing flame of the Asian Games. Burn and never go out. The design of the emblem brings people a wide range of imagination. The emblem not only embodies the city symbol of Guangzhou, but also expresses the good wishes of the people of Guangzhou, and also expresses the dynamics that the Asian Games should have.

Introduction to the Guangzhou Asian Games mascot sports action modeling design concept

The 16th Asian Games mascot sports action modeling is based on "Axiang", "Ahe" and "Aru" , "Ayi" and "Leyangyang", these five close and lovely friends, provide dynamic interpretations of the Asian Games competition events.

Design concept: The Asian Games will be carried by the mascot’s lively and enterprising character, its passion and harmonious competitive spirit, and its most sporty iconic movements.

Design style: The sports action shape of the mascot is square with roundness, soft yet strong as the expression techniques; it is characterized by the bright and brilliant colors of the five rings of the Olympics and the depiction of a high-spirited demeanor. Sometimes with a silly smile, sometimes with clenched teeth, sometimes with full concentration, expressing the expression of going all out and striving for the top in various sports. The mascot's sports action shape uses strong perspective, tilted center of gravity, and stretched body movements to freeze competitive sports in a moment full of visual impact, showing a fashionable and energetic charm.

With the hospitality of Guangzhou, Leyangyang conveys its best wishes to the world: peace, prosperity, well-being, success and happiness, showing Guangzhou’s rich and splendid spiritual civilization and material culture. It fully reflects the expectations of the people of Guangzhou for this event. We welcome friends from all over the world with the friendliness, hospitality, diligence and enthusiasm of the Guangzhou people and celebrate the Guangzhou 2010 Asian Games.

Creative interpretation of the sports icons and logos of the Guangzhou Asian Games

The jumping flames are agile and elegant, showing the power of life. The creative inspiration for the sports icons of the Guangzhou Asian Games comes from the Asian Games flame. The logo design outlines the basic outlines of 56 sports events with soft and smooth lines, like 56 "Burning People" with strong bodies, showing distinctive sports characteristics and elegant sports beauty. "Burning Man" symbolizes that athletes are like raging flames, burning the passion and dreams of life, breaking through obstacles and challenging the limits of sports on the big stage of the Asian Games. The design of the sports icon continues the concept of flames and contrasts with the "Five Rams Holy Fire" emblem of the Asian Games.

Guangzhou Asian Games Culture, Environment and Volunteer Logo

Creative Interpretation

Cultural Activity Logo

Cantonese Opera is a unique traditional opera in Lingnan drama. The prototype of the cultural event logo of the Guangzhou Asian Games is taken from Cantonese opera masks. The logo vividly interprets the touching moments of Hua Dan's flying spirit and eyes turning when she sings, and has a strong Lingnan charm and distinctive artistic characteristics. The logo design symbolizes that the Guangzhou Asian Games will welcome guests from all over the world with an open attitude, expressing that the Guangzhou Asian Games will not only become a grand event for multicultural exchanges in Asia, but will also showcase unique and exciting Lingnan cultural activities to domestic and foreign guests.

Environmental Label

The creativity of the Guangzhou Asian Games environmental label comes from the concept of: sports, allowing human beings to grow healthily and become stronger; environmental protection, allowing the earth to develop sustainably and live endlessly.

The logo is shaped like a bright smiling face, using a smile to connect the emotions between people and nature. The arc-shaped shape is a symbol of the earth. Smiling faces, green leaves, and the earth are integrated together to express a vibrant, joyful and harmonious world, and convey the Guangzhou Asian Games' concept of advocating green and environmental protection.

Volunteer logo

“Let’s make it more exciting together!” This slogan is a call to all volunteers who want to participate in and serve the Asian Games. The Guangzhou Asian Games volunteer logo is an image representation of the volunteer slogan. The logo combines "love" that is willing to give and "action" that is not afraid of hardships, emphasizing that "with heart, more action"; the logo design integrates "heart and feet". The red heart is a symbol of the volunteers’ simple smiles and sincere service. The pair of feet below the soul represent practical actions. The volunteer logo evokes the resonance of people's hearts, represents the outstanding service and friendly actions of volunteers, and is full of strong appeal, calling on everyone to come together to host a more exciting Asian Games.

Overview of the 16th Asian Games

Held time and location

November 12-27, 2010, Guangzhou City, Guangdong Province, China

Countries and regions participating in the 16th Asian Games (45)

Afghanistan Bahrain Bangladesh Bhutan

Brunei Cambodia China Chinese Taipei

East Timor, China, Hong Kong, India, Indonesia

Iran, Iraq, Japan, Jordan

Kazakhstan, Kuwait, Kyrgyzstan, Laos

Lebanon, China, Macau, Malaysia, Maldives

Mongolia, Myanmar Nepal North Korea

Oman Pakistan Palestine Philippines

Qatar Saudi Arabia Singapore South Korea

Sri Lanka Syria Tajikistan Thailand

Turkmenistan United Arab Emirates Uzbekistan Stan

Vietnam Yemen

Competition events (42)

Swimming (including swimming, diving, water polo and synchronized swimming)

Archery Track and field, badminton, baseball and basketball

Boxing, kayaking, cycling, equestrian fencing

Football, gymnastics, handball, hockey, judo

Modern pentathlon, rowing, sailing, shooting, softball

Table tennis, Taekwondo and tennis (including soft tennis and tennis)

Triathlon volleyball weightlifting and wrestling

(The above are Beijing Olympic events)

Bowling and billiards Golf, Kabaddi, Karate

Rugby, sepak takraw, squash, martial arts

New events

Cricket sports, dance, dragon boat, roller skating, chess sports (including Go and chess)