Why did the TV station change its name to the media?

The reason why the TV station changed its name to media fusion is that there are many kinds of media fusion. According to relevant public information, media integration is a new type of media that makes full use of media carriers, integrates the similarities and complementarities of different media such as radio, television and newspapers in terms of manpower, content and publicity, and realizes resource accommodation, content integration, publicity integration and interest integration.