Mobile phone store May Day activity theme plan

Mobile phone store May Day activity theme plan

In order to ensure that the activity is carried out effectively, it is often necessary to formulate an activity plan in advance. The activity plan is a written plan formulated after comprehensive consideration of factors related to the activity. . How should we develop an activity plan? Below is the theme plan for the May Day activity of the mobile phone store that I compiled for your reference. I hope it can help friends in need.

Mobile phone store May Day activity theme plan 1

1. Promotional purpose

The annual May Day Labor Day is coming again, in the mobile phone retail industry In a market where overall sales are declining, seize the opportunity to do promotions during major holidays, thereby boosting sales, increasing sales, establishing brand image, and clearing out early bad inventory!

2. Promotion time

May 1st - May 3rd

3. Promotional objects

All items that may result in purchase Customers

4. Promotional activities

1. Cash back for buying mobile phones, up to XX yuan (except for special offers)

Integrate resource machines, main push machines, etc. The high-profit machine hits a prominent position on a single page. Indicate the original price and how much cash you will get back! Equivalent to how many yuan. For example, the original price of CECTA60 is 999 yuan, and the cash rebate of 300 yuan is equivalent to the 699 yuan single page with the words 300 yuan highlighted. Other models can offer cash rebates ranging from tens to hundreds of yuan based on profits! Merchants can set their own settings according to specific circumstances.

2. Buy a mobile phone and draw a big prize, 100% winning

Customers who buy a mobile phone can participate in the lottery with the sales receipt. There are various forms of lottery, such as preparing three Put ten table tennis balls with numbers from 0 to 9 in the carton and draw the numbers "1, 3, 9" in order to win the first prize, and the prize is XXX. Drawing "1, 3, 9" out of order is the second prize, and the prize is XXX. Draw any number "1, 3, 9" for the third prize, and the prize is XXX. Other small gifts such as mobile phone charms and mobile phone films can be given as commemorative awards! The setting of prizes should be determined based on the probability of the draw and the estimated sales volume and sales volume on the day. The lower the probability of winning and the greater the sales volume, the higher the value of the prize! On the contrary, the lower!

3. Visit Beidou and get big gifts

The main profit machine can deliver gifts while giving cash back. The gifts are mainly gifts from manufacturers. Each place can buy them according to local living habits and so on. of gift giving. Customers who enter the store with a single page can receive a small souvenir for free!

4. Mobile phone accessories will be sold at 10% off during the accessories discount event.

5. Special machine counter

Set up a special machine counter at the entrance of the store to display some backlog machines and processing machines. List the detailed functions, original price, and current price of the machine. Special machine counters should have prominent POP signs to attract consumers’ attention! Special machine counters can have salespeople taking turns selling. For example, if one salesperson sells for an hour, the machine sold will be rewarded with a commission. The more you sell, the higher you raise. Negative incentive policies can be formulated when necessary.

5. Price Promotion

Today, when price wars are becoming more and more intense and channel prices are becoming more and more transparent, how can we use price to attract consumers’ attention? When the product does not have an absolute advantage, we usually use "package price" and "equivalent" to fight price wars.

1. Package price means that when purchasing a mobile phone, you must also purchase one or several accessories of the mobile phone. First of all, the price of mobile phones is set very low, and the profits of accessories are used to balance the profits of mobile phones. For example, the current purchasing price of Huawei model xxx is around 2,550. Then we can mark it on a single page as "Package price: 2599". The accompanying accessory package includes original or high-end electricity, large-capacity multimedia cards, Bluetooth headsets, etc.! The three accessories are priced at 599. In this way, profits from mobile phone accessories can be achieved. The machine that makes the packages also needs to make different packages according to the specific model. For example, Huawei model xxx cannot be paired with Bluetooth headsets or multimedia cards as a package. The specific situation needs to be flexibly grasped by the merchants themselves.

2. Nowadays, many businesses are cooperating with local operators. For example, Samsung's xxx model sales price is 269 and gets 268 for free. Then you can pay 1 yuan on a single page. Buying a mobile phone is equivalent to 1 yuan.

If there are no merchants that cooperate with operators, they can send accessories such as branded batteries and universal chargers. For example, the Huawei xxx model sells for 199 and comes with a branded battery worth 68 yuan, which is equivalent to 131 yuan. The cost of brand-name batteries is generally around 10 yuan and the price of 1200 should be between 17*9. In this way, consumers will feel benefits without losing profits and sales! Regardless of whether it is "package price" or "equivalent to", the price must be marked in a prominent position in the promotion, so as to achieve the purpose of attracting customers!

6. Store layout

The store is mainly green, with the image of spring as the main image. The ceiling is accompanied by green wicker branches and leaves. POP advertisements and X display racks are hung in the main positions, and gift stacks are set up!

7. Publicity Channels

1. Send promotional text messages and publish refined promotional messages to target customers and potential customers, which are characterized by low cost and economical application;

2. Television and radio advertising: Use local radio stations to broadcast one week before the event. Radio is characterized by economy and wide coverage;

3. Newspaper advertising: You can choose some mainstream local advertising during weekends In newspapers and periodicals, make some small-page newspaper promotional advertisements, which are characterized by fast delivery;

4. Outdoor wall billboards: Find one or two outdoor advertising spray paintings near the business district to include promotional and discount content. The characteristic is that it can achieve the purpose of intercepting consumption nearby;

5. Distribute promotional leaflets in the community: Hire some temporary workers and send them to various local communities or mobile phone business district entrances for multiple days to distribute promotional leaflets. Features: low cost and strong pertinence;

6. Two or three days before the promotion is about to start, quickly create a promotional atmosphere in each store: arch (inflatable arch or balloon arch) + banner + X frame + Labels + leaflets create a hot-selling atmosphere.

7. Conduct centralized training for sales staff, unify the promotional caliber and standardize promotional terms, such as "Hello, welcome! Now we are carrying out a cash promotion for buying mobile phones, and there are XX and other preferential measures" etc. . Mobile phone store May Day activity theme plan 2

Part One: Activity Overview

1. Activity Background Analysis

If the mobile phone market a few years ago was much more successful If there are few failures and many "miracles" are created, then today's mobile phone market is close to saturation, and the mobile phone industry is one of the most competitive industries in China. Excluding black mobile phones, there are more than 1,200 mobile phone models sold through normal channels. The price war has greatly reduced the average profits of mobile phone industry participants (including manufacturers, distributors, and retailers). Investors have already listed this industry as Enter high-risk industries. It is very difficult to stand out during the May Day Golden Week and stage a classic battle to seize market share. But we don’t have to worry too much about the marketing of mobile phones. With the advancement of society and the development of science and technology, the communication industry has been booming. Marketing for more than ten years has cultivated the demand for mobile phones among consumers. If there is demand, there will be a market.

2. Event time

May 1st - 7th, xx (tentative)

3. Event location

Terminal sales stores and stage performances in front of doors.

IV. Activity methods

Implement a combination of mobile phone display at the counter, group purchase discounts, signature vending machines and leaflet distribution at road shows outside the store.

5. Activity theme

Listen to whatever you like and express yourself. If you like her/him, let her/him hear it. I love listening and making, and I am a pioneer in the creation of ringtones.

Part Two: Activity Analysis and Strategy

1. Review of the Current Situation of Mobile Phone Promotional Activities

The main problems currently existing in well-known mobile phone promotions:

1. At present, the development and promotion of mobile phone brand series has reached a brand maturity stage. If the focus of promotion is not adjusted in time, it will face the dilemma of aging and monotonous repetition of advertising information, and the audience's attention, attention and points of interest will change. At the same time, The efficiency of advertising decreases, resulting in a waste of advertising dollars.

2. The current marketing methods basically stay at the tactical level, such as advertising war, promotion war, product development war, channel war, etc. From the current perspective of Chinese consumers, competition at the tactical level has reached the end of its rope.

Therefore, mobile phone marketing must return from simple and crude tactical competition to strategic level planning.

3. The current method of mobile phone promotion activities is single, mostly using a combination of leaflets and road shows, and using gifts to reduce prices to attract consumers. This approach is not conducive to cultivating brand loyalty and increasing market share.

Opportunities of this promotional activity

1. Adopt various promotional methods such as event-centered, in-store mobile phone display, group purchase discounts, signed vending machines, and leaflet distribution at road shows outside the store. combined approach. The novel form enables interaction between customers and specialty stores, fully mobilizing communication between customers and stores.

2. Through this activity, customers can learn about some of the outstanding features of iTing mobile phones, and through the selection of the most touching and moving rewards, it can intangibly do a good publicity for the mobile phone store.

2. The main advantages of this event

1. The event was launched during the 5.1 Golden Week, with large foot traffic and many target customers.

2. The unique and alternative appearance design features of the model combined with novel and interesting publicity activities have wide eyeball appeal. A series of advertisements and reports can be designed according to the activity format. At the same time, we can also fully consider the integration and systematicness of current and future publicity, and establish a non-stop rolling publicity model.

3. Main strategies of this event

1. Target consumer groups: 18-40 year olds, including college students, fashionable working people, leisure people, etc.

2. Stimulate public enthusiasm for participation through emotional communication activities, and promote communication between people with the theme of this event "Care? Family Affair? Harmony" to elevate traditional product competition to brand From the perspective of image and brand value. (Brand value is achieved by enriching the connotation and extension of the mobile phone brand.)

3. Emphasize the emotional factors of "communication and connecting society", highlight "the culture behind the brand" and humanized settings.

Part Three: Event Settings

1. Outdoor Booth Layout

1. Street Layout:

In each terminal store facing the street Hang banners 80 meters apart and 3.5 meters high (each banner has a different slogan), one to three banners. They are "Listen however you like, express yourself", "If you like her/him, let her/him hear it", "Like to listen and do it, pioneer in the creation of ringtones"

　2, Stage layout:

A stage 1 meter high, 4.5 meters long and 2.5 meters wide, covered with a red carpet.

The background is 4.5 meters long and 2 meters wide. Mobile phone store May Day activity theme plan 3

1. Activity time:

May 1, 20xx - May 3, 20xx

2. Activities Location:

xxx mobile phone store

3. Purpose of the event:

In order to improve the image and brand of the store, as well as its popularity, and increase sales. Therefore, the competition in the mobile phone industry is relatively fierce at the moment, so all mobile phone colleagues must increase their sales. Therefore, this promotion can use the "May Day" Labor Day as the theme and make corresponding promotion plans based on the "May Day" planning origin.

4. Preparation work:

1. Promotional models of various brands, styles and functions need to be prepared in the store;

2. Understand each product in detail Whether the manufacturer has promotional activities, so that the models promoted by the manufacturer can be used as highlights, which can effectively reduce costs;

3. Training of sales staff, special training for targeted models, so as to Increase sales during the event;

4. Advertising media: promotional leaflet (A4), store outreach page (size to be determined), newspapers (to be determined);

5. Activities Information:

1. Invest a considerable amount of money to purchase gifts to attract potential consumers who pass by;

2. Find high-level hosts from the society in every possible way, When the road show is not popular, it can effectively mobilize passers-by to participate in the event;

3. Prepare some very simple questions and games about May Day, so that consumers can see the expectation of winning prizes, thereby mobilizing customers Participation enthusiasm;

4. Design a simple and fun game based on consumer psychology and habits: invite customers at the event who are interested in participating to participate in an information writing competition and write "Workers, you have worked hard ” is sent to the specified number. The writer with the shortest time will win and a prize will be set;

5. From May 1st to May 3rd, there will be an original information contest in Shangdang Evening News with the theme of "Labor Day" To select the first, second, third prize and shortlisted prizes; (to be determined)

6. Hold an in-store machine purchase lottery: Those who purchase a machine for more than 1,500 yuan (including 1,500) can participate in the lottery; < /p>

7. Launch group purchase models: Nokia, Samsung, Sony Ericsson, Lenovo, etc. (models to be determined), group purchase conditions require more than ten people;

6. Activity process:

Morning of May 1st:

1. Starting at 9:30, gunfire, music playing, and the general manager’s speech;

2. The host will start at 9:40 Speak the opening remarks and announce the start of the event, and the etiquette company will arrange to perform in the program

3. At 10:10 minutes, the model will display the promotional models of this event;

4. 10:25 minutes The etiquette company will arrange the show;

5. The on-site knowledge quiz will start at 10:45, and prizes will be given;

6. The etiquette company will arrange the show at 10:00; < /p>

7. At 11:30, the host will inform the audience about the opening time and activity information of the afternoon;

Afternoon of May 1:

1, 15 : Starting at 00:00, the company will arrange to appear in the program;

2. The on-site information compilation competition will start at 15:30, and prizes will be given. The on-site information compilation competition will select the winner and award the prize;

< p> 3. The company will arrange to appear in the program at 15:40;

4. The machine purchase lottery will start at 16:00;

5. The company will arrange to appear in the program at 16:20 ;

6. The event ends at 17:30

7. On-site arrangement of the event:

1. Venue arrangement: Set up a stage in front of the mobile phone store, prerequisite It does not affect the store channel.

2. Personnel arrangement: Only 4 people are arranged in each store, and 2 people/shift distribute leaflets and guide customers to the store to purchase machines. They are required to have strong conversational expressions; 1 on-site controller to ensure Good communication with the etiquette company; 1 person to keep gifts and designate winners to distribute prizes as required; 1 person to direct traffic to ensure smooth passage in front of the store.

3. Determination of prizes: to be determined

4. Budget: omitted

8. Control the activities before, during and after the event is divided into three parts. Some issues that should be considered:

1. Before the event, staff recruitment and simple training, promotion venue reservation, communication and coordination with other departments, budget application for funds, on-site safety issues, Duration and time point.

2. During the event, ensure the active atmosphere of the venue and the sales cooperation of the store.

3. After the event, evaluate the event, analyze the profit and loss of this event, and analyze intangible benefits. If the promotion effect is obvious, it can be promoted again with the help of later holidays (such as August 15th, National Day, etc.).

Note: The activity process of this event requires good communication with the etiquette company to determine the specific time. Mobile phone store May Day activity theme plan 4

1. Activity format

Taking advantage of the large flow of people during the May 1st holiday, Gionee will carry out price reduction gifts and music mobile phones in all regional heavy stores across the province Tasting activities and mobile phone brand promotion

2. Participating customers

All retail customers in each region

3. Event location

Each All retail customers in the region inside and outside their stores

4. Activity time

April 20, 20xx ~ May 7, 20xx

5. Activity background

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6. Details of event personnel

Local hypermarket: placard-holding personnel/4~5 people; distribution personnel/2-3 people; local small retailers: distribution personnel/2-3 people ;

7. Activity theme

Mobile phones are on sale during May Day!

8. Event material support

Inkjet printing, POP, banners, placards, gifts.

9. Activity content

1. Surprise 1: Mobile phones are dropping in celebration of 5.1, grab it!

2. Surprise 2: The popularization of mobile phones brings gifts!

3. Surprise three: Music mobile phone tasting is polite!

10. Activity Operation

The purpose of price reduction and purchase and gift activities: to attract consumers’ desire to buy!

Operation details:

1. The company will adjust prices and carry out price reduction activities for some models before April 20;

2. April 20 From Sunday to May 7th, anyone who purchases any mobile phone will receive an exquisite gift.

The terminal preaches a unified vocabulary:

Mobile phone prices are reduced and gifts are given!

Music mobile phone tasting has a polite purpose: to increase the exposure of the music series!

Operation details: Important content of the event: Anyone who enters the store or tastes Gionee music series mobile phones in the outdoor showcase area will receive a small exquisite gift.

The terminal preaches unified speech: if you taste the music series mobile phone, you will be given a small exquisite gift.

Terminal activity promotion requirements

1. Gift display: Gifts must be displayed in the most eye-catching place or in a counter, and the gifts must be labeled with the word "gift";

2. Promoters must unify the propaganda of promotional activities;

3. POP of price-reduced models must post 3 to 6 pictures; the POP price font should be larger in red)

4. Posting of event banners One piece;

5. 1 person to post temporary sales promotion at the counter to assist sales;

6. 1 person to intercept and distribute P fans at the store and counter.

Outside the store:

1. One event banner must be posted outside the store;

2. 1~2 promotional display cabinets and promotions must be placed outside the store There are 1 to 2 tents and promotional umbrellas, and PP fans and machine models are placed on the promotional display cabinets to highlight the music series. Promotional display cabinets must have a person to distribute PP fans on a temporary basis and explain product knowledge and promotional content;

3. Organize people along the street outside the store to distribute PP fans on a temporary basis and intercept consumers from going to the counters for tasting and gift giving.