24 Solar Terms Marketing Poster-Cold Dew Leveraging Poster Copywriting Review

Summer Solstice Creative Promotional Poster Design

The Summer Solstice is one of the twenty-four solar terms. When the Summer Solstice arrives, it means that the weather will get hotter and hotter, and it will be sultry, because the sun will shine directly on the ground at this time. has reached the northernmost point of the year, but the Summer Solstice has beautiful promotional posters. Below is the creative promotional poster design for the Summer Solstice that I compiled for you. I hope you will like it!

The creative promotional poster design for the Summer Solstice

Summer Solstice creative classic poster design

Poems describing the Summer Solstice

Poems describing the Summer Solstice: Rain comes after the Summer Solstice

(Song Dynasty) Su Che

The sky is not poor, drought and even rain come frequently.

The wheat stems are swaying in the spring, and the grains are falling in the summer thunder.

If it rains twice a year, the rain will not continue.

I am poor and I am poor, and I will be filled with what God has given me.

Fifteen years after seizing the salary, Arita Yingchuan Sui

The farming power was insufficient, and he felt ashamed of his share of the harvest.

Yu Gong managed the house and house, and abandoned the accumulation to get into the dog pig.

I have maintained a useless body for a long time and have not realized the will of God.

Poetry describing the summer solstice: I was a school clerk at the beginning when I wanted to return home

(Tang Dynasty) Bai Juyi

No food in the morning and evening, no hidden wealth.

So he asked for relatives and salary, and came to the capital.

A small salary is not enough for relatives, and other families are out of date.

The warmth in winter brings love to the mat, while spring violates the orchid-picking period.

The summer solstice is a yin birth, and the evening is slightly late.

Those who are still sad are the only prophets in the long night.

The road to the countryside is long and leisurely, and the dream is gone without leaving behind.

Sit and appreciate the changing seasons, the cicadas are chirping on the locust branches.

Poetry describing the summer solstice: On the summer solstice, Hengyang County Zhaishuai

(Tang Dynasty) Linghu Chu

As soon as he came to Jiangcheng to guard, he saw the full moon over the river.

The tooth hair will be seventy, and the country pass will exceed three thousand.

It is rare to visit and see in the dark curtains, and most of them sleep behind closed doors.

The new festival is here again, so we should make donations to each other.

Whenever the door is closed, I will appeal to the sky.

Poems describing the summer solstice: two poems by Bao Zhen during the summer solstice meeting with fellow Taixue students

(Song Dynasty) Chen Yuyi

The bright waves reflect thousands of willows, and the cyanotic house Chao Wanhe.

Things are new and moving, and the mind is fixed and there are many scenes.

The swimming fish gather in the pavilion, and the mirror surface scatters micro vortices.

The rivers and lakes are far away, what we owe is a raindrop.

Suddenly I saw a bird with an arrow and sighed helplessly.

Poems describing the summer solstice: two poems by Bao Zhen during the summer solstice meeting with classmates from Taixue

(Song Dynasty) Chen Yuyi

Wei Guan Youwei, three poems Poem on the pond.

Lin Mi knew Xia Shen and looked up at the sky.

Officials are busy with far-reaching duties, and the wine tasting arrives at the right time.

The lotus air brings rain at night, and the birds clear up late in the day.

The breeze does not move the apples, just sit and watch the color of the water change.

The competition is in front of the door, and the joy is not worth the sorrow.

If you want to go back but can't go, there are many orioles at dusk.

Poetry describing the summer solstice: Beichi summer solstice

(Tang Dynasty) Wei Yingwu

The day dial has reached its peak, and the night leakage has been growing since then.

If we fail to provide political and educational services, our worries will turn into hot weather and cold weather.

Gongmen has a lot of free time, but Yuenong is a little busy.

Living high in the Niantian, the bitter heat can be tolerated.

I rest in the pavilion at noon, wandering alone in the Ai Fang Pond.

The doors are closed and it is dark and quiet, and the tall trees in the city are green.

The green Jun still contains powder, and the round lotus is just beginning to spread its fragrance. Review of poster copywriting taking advantage of the cold dew

Cold dew The cold dew has quietly arrived, bringing with it a cold wind, and many industries have followed suit and hung up cold dew signs. Below we have collected some copywriting posters of various brands taking advantage of the 2020 Cold Dew solar term. Let’s take a look.

1. Midea Refrigerator: The cicadas are noisy, the autumn branches are yellow, the locust leaves are yellow, the pomegranate is fragrant and the old sorrow is frost. 2. The forest is full of autumn colors, and the green and flowing gold gradually enter the winter trend. The mirror gradient color is used to explore the magnificent changes of colors. 3. McDonald’s: Frost brings wet clothes, warm chicken porridge, and autumn is busy ~ 4. Haier: The cold dew is coming, the autumn mood is strong, it’s getting cold, remember that I’m still there. 5. Panpan Food: You are wrapped in a cotton robe in the dark night in the north, while I am naked in the bright sunshine in the south.

6. Jiang Xiaobai: Only when you go out can you know that it is cold; only by talking openly can you know how warm it is. 7. The smell of herbs: the dew almost turns into frost, which is sweet and warm. 8. Haier Home Appliances: The wind is blowing, the dew is cold and cold. 9. Nanfu: dew condenses and energy gathers. 10. Student Xiaoming: The colder the weather, the more greedy you are. I won’t tell you that the dew on the persimmon trees is also sweet! 11.360 Security Guard: The dew has become cold and will become frost. 12. Tomson No. 1: Blow air into the cracks of leaves in the evening, and a layer of sweet frost rolls up in the thin sunlight. 13. Vantage: The weather is cold, the dew is heavy, and the vegetation is sparse. 14. Zhihu: Autumn is coming to an end, have you had enough autumn fat? 15. Mengniu: The weather is getting cooler, and the cold dew smells like chrysanthemums. 16. China Mobile: The wind is light and the dew is strong, but the autumn mood is strong. The mobile network is deeply affectionate and brings joy ~ 17. Wong Lao Kat: The dust is turning into frost and the weather is getting colder. I am waiting with you for the late autumn time. 18. The smell of herbs: the dew almost turns into frost, which is sweet and warm. 19. Traveling on the same journey: The dew is cold and will condense. 20. Jiaduobao: On the leaves of Xiaoshutong, the moonlight is full of white dew and the first drops of asphalt are shining brightly, and the colors are bright and cold. 21. Durex: I want to wear a windbreaker with you and enjoy the cool breeze. 22. Zhou Taisheng Jewelry: Love lasts forever, but the cold dew has arrived. 23. Vanke Real Estate: swan geese are guests, birds enter the water and become clams, and chrysanthemums have yellow flowers. 24. Tencent Computer Butler: The autumn air is crisp and the sky is high and the sea is vast. The mood is graceful and dancing freely. 25. Qiaqia: Qiahanlu is thick in autumn~ Herbs are sparse and Qiahanlu is delicious, chrysanthemums and yellow crabs are fat and thick in autumn. 26. Pechoin: Everything I remember is extraordinary, and endless thoughts flow far away. 27. Wuliangye: The sky is high, the days are warm and the nights are cool, the chrysanthemum has yellow flowers and a strong fragrance. 28. Luhua Group: Don’t think about the cold at high places, savor the fragrance of dew condensed in thousands of households. 29. Three squirrels: The cold dew came in a blink of an eye, and the skin of the persimmon turned red. Sure enough, when it gets cold, I really want to eat. 30. Sohu: I believe that when the cold dew comes, new flowers will bloom. This is the happiness of staying enthusiastic about new things! 31. Gome: The autumn light condenses Revlon, and the cold air gradually cools down to praise the golden autumn. 32. Wufangzhai: The dew is cold and the autumn night is getting fuller. 33. Celebrity Condoms: It’s better to add some “clothes” if the exposure is cold. 34. Tailiang: The dew will be cold tonight, but the heart should always be warm. 35. Real food: The weather is getting cooler and the dew is getting heavier. Sincerely, the warmth remains~ You must not miss the eight major marketing nodes in July

July is coming, starting in the second half of 2023. Like the first half of the year, there are many marketing nodes that cannot be missed in the second half of the year. The weather is still hot and the marketing craze is increasing day by day. Marketing friends, let’s take a look at the July marketing calendar compiled by Xiaopai!

(1) Borrow elements and directions

Elements: love the party and pay tribute

Poster color: red

Direction: Party Founding Day is a more serious holiday. The theme of the art festival is "Red, Love the Party, Respect the Party". It inherits the red spirit and demonstrates the brand’s patriotic spirit. In the "July 1" Party Founding Day marketing process, the main approach is to combine the brand concept with the great red spirit of the Communist Party of China, while paying tribute to the party and promoting the brand concept.

(2) Pay attention to the situation.

When marketing during festivals, you must exercise caution and avoid involving sensitive content. Elements such as party emblems also need to be used appropriately and relatively solemnly, without being suspected of ridicule.

(3) Reference case

A. Haier Strauss "Follow the party, live a good life, and it will follow"

Hailsch Traus Water Purifier launched the slogan "Follow the Party, and a better life will come naturally" on the Party's Founding Day in 2015, and highlighted "good" and "water", which deeply fits its own product characteristics: producing good water.

B. Chunzhen "keeps the Chinese dream unchanged and never forgets the innocent heart"

The marketing strategy of the "Chunzhen" brand is "Chinese Dream" and "Innocence", both It caters to the theme of "Chinese Dream" and is in line with the popular saying "never forget the original intention", which is homophonic with the brand name. It is an example worth learning from.

C. Dongfeng Fengxing Jingyi X5, "Never change your ideas, always pursue your dreams"

On the occasion of the 97th anniversary of the founding of the Party, the popular Dongfeng Jingyi The slogan of "Keep your mind at the same time and keep your dreams alive" thus demonstrates the product concept of this model as a "comfortable and high-quality SUV".

(1) Borrowing elements and directions

Elements: kissing, romance, sweetness, expressing love

Poster color: pink and other warm colors

Direction: You can use lyrics, movie scenes, cartoon images, etc. for marketing. About "Kiss".

(2) Pay attention to the situation.

When marketing, you must pay attention to the scale, do not become vulgar, and focus on "love and warmth" to show the brand's humanistic care.

(3) Reference case

A. Jasper

Today is International Kissing Day. How are you going to kiss?

On International Kissing Day, Jie Bang used some familiar lyrics to promote it. From Mayday's "Long Live Love" to Chang Chen's "Give Me a Kiss," complete with heart shapes, International Kissing Day will be marketed as a point related to love and intimacy.

B. Meituan

It is said that kissing can consume about 2 to 3 kilocalories for 1 minute. Girls who are clamoring to lose weight, don’t say I haven’t given you an excuse.

This is the promotional poster of Meituan for the 2015 International Kiss Day. It is paired with the image of two anime characters kissing in Meituan, coupled with a pink background image, and finally the knowledge point "kissing can burn calories", which is extremely interesting.

C. Haier Group

Kiss is the elixir of love, and Haier appliances are the elixir of life.

Haier's home appliances are posters in the form of couple interaction, with the slogan "Everything is a healing system." Haier Home Appliances relies on the "healing" properties of Kiss and combines it with the brand itself to show the public that Haier Home Appliances are also "special medicine for life" and are as "healing" as Kiss.

D. Every harvest

The marketing point of Meiyi is "digestion", and helping digestion is the function of Meiyi's products. On International Kissing Day, every benefit is marketed on the basis that kissing is good for digestion and burns calories. At the same time, "love every day" means having love by your side every day, and "gaining every day" means being healthy every day.

(1) Borrowing elements and directions

Elements: navigation, ocean, nature

Poster color: blue

To commemorate greatness Zheng He, the famous navigator, China designated July 11 as China Navigation Day. During this festival, you can integrate marine science popularization and marine protection into your brand and conduct knowledge lectures to shape your brand image.

(2) Pay attention to the situation.

The marketing tone can be set as "protect nature, protect the ocean", etc. When marketing, pay attention to the use of color and combine it with brand characteristics. The main target industries are tourism and fishing.

(3) Reference

On "China Navigation Day" in 2020, Buick Envision S launched the slogan "It is better to ride the wind and waves than to ride the wind and waves". In the poster, the car is driving on the sea with rough waves on both sides, while the Buick Envision S is riding the wind and waves all the way.

"Wind and waves" are not just waves in posters, but also difficulties and obstacles in life. “Riding the wind and waves” shows the brand’s determination to move forward bravely and overcome difficulties.

B. Tissot - Tissot

Tissot’s slogan for China Navigation Day in 2020 is: New Silk Road on the sea, led by wrist. Its poster uses ocean waves as the background, and places its product "watch" on the waves.

The "wrist" in the advertising slogan means that the product is a "watch", while the "core" means that the brand's watches use excellent "watch movements" as their competitive advantages, which reflects the Tissot brand as a whole. The focus of the promotion is "The rough sea, commanded by masters, fearless exploration, self-centered".

C. Bernard Tianchun

On "China Navigation Day" in 2018, Bernard Tianchun launched the slogan "Tolerate all rivers and move forward bravely". There is a picture of two dogs sailing in the poster, which combines the characteristics of "sailing" with the characteristics of the brand itself in the pet food industry.

(1) Borrow elements and directions

Elements: health and care

(2) Pay attention to the situation.

(3) Reference case

A.ofo*** bike sharing

B.Wangwang

C.Migu animation

On "World Hepatitis Day" in 2021, Migu is marketing in the form of knowledge posters, calling on everyone to forward it to love and protect the liver. Start today.

(1) Borrow elements and directions

Elements: graduation, youth, graduation travel, summer travel

Directions: can do various lines Online or offline promotions, summer activities, summer travel, etc. for students during the summer vacation. Graduation season marketing focuses on "youth, farewell, encouragement", etc.

Theme can also be compared before and after graduation for marketing purposes.

(2) Things to note when taking advantage of the situation

There are no restrictions on the target industry. You can freely use your imagination according to your own brand to make the summer vacation and graduation season interesting.

(3) Reference case

a. SF Express

SF Express packs the youthful memories of college students with a "graduation ticket".

In the 2020 graduation season, SF Express chose to cooperate with the school, using "SF Express Graduation Mail, Give Memories a Ticket" as the theme of the graduation mailing activity to promote SF Express graduation mailing discounts and help increase business growth and brand awareness.

b. Wei Long

Only after graduation did I realize that the taste of school is more addictive than spicy strips.

In the graduation season, Weilong adopted the marketing point of "missing the student days after graduation", and finally compared "spicy strips" with "the taste of going to school" to highlight the addictive nature of Weilong spicy strips characteristics.

c. Coca-Cola × Renren

(1) Taking advantage of the elements and direction

Elements: food, foodies

Direction: The Food Festival mainly targets various food brands, catering industries, etc. Various promotional activities can be carried out according to the Food Festival, such as 23% off, launching 7.7 yuan, 77 yuan set meals, etc.

(2) Take advantage of the situation to pay attention

While promoting, ensure product quality and long-term development; at the same time, focus on innovation to differentiate from various shopping festivals.

(3) Reference case

a. Diandude

Diandude’s marketing point on July 17 is “discount”, which shows that the whole 23% off Tianquan orders, using promotions during the Foodie Festival as a way of marketing.

b. Arowana

Food moves the body, and a fulfilling life is complete.

In the Arowana "7·17" marketing poster, there is an image of a person enjoying delicious food, and the "fish" on the plate also echoes the "fish" of "Arowana". At the same time, fish is also a delicacy, which shows that Arowana can cook delicious food, and the marketing is vivid.

(1) Take advantage of elements and directions

Elements: summer heat relief, traditional culture, health care

Directions: Can benchmark almost all industries, especially culture and art Industry, you can introduce a wave of solar term knowledge, health care methods, etc. based on the seasonal characteristics of solar terms.

(2) Reference case

a. Kunlun Mountain Snow Mountain Mineral Water

After the slight summer heat, you will get three minutes of heat every day. It is a magical tool to escape the heat, not Xiaokunhe None other than watermelon.

The marketing poster for Kunlun Mountain Snow Mountain Mineral Water during the Slight Summer Season creatively painted half a watermelon to look like a swimming pool. At the same time, the mineral water resembles a person swimming in the watermelon pool, with the blue sky White clouds and volleyball are full of summer atmosphere.

b. Beautiful

The gentle breeze and the chirping of insects on a small summer day make the heart calm and beautiful.

Midea’s brand marketing during Xiaoshu is to build a comfortable afternoon: lying on a mat, reading a book, listening to music, eating watermelon and drinks, and blowing on the air conditioner. The focus of marketing is to blow the air conditioner. The air conditioner is one of the main products of the Midea brand. Turn on the air conditioner and you can have a cool summer.

c. Palm-grown grains

Ink and wash solar term posters, applauding and encouraging good things.

Zhangshengguli often publishes posters on the 24th solar term day to bless the earth and remind people of the living customs that need to be paid attention to during different solar terms.

(1) Taking advantage of the elements and directions

Elements: relieving summer heat and maintaining health

Directions: July 23 is the Great Heat among the 24 solar terms, China Folks have the custom of drinking Fu tea, drying Fu ginger, burning Fu incense, and drinking mutton soup. After the Great Heat, the weather will become even hotter and hotter. The marketing method of Great Heat can refer to Little Heat, with heatstroke prevention and cooling and solar term health preservation as the entry point.

(2) Reference cases

a. Maxamin

The "big" battle is not afraid of the sun in summer, and the "heat" is your little comfort.

The marketing poster for the Great Summer Season of the United States and Canada uses the blue ocean as the background and depicts a girl surfing on the beach. Highlight your own product, sunscreen, while creating a summer beach lifestyle. You are not afraid of being exposed to the sun in summer. As long as you use sunscreen, you can have your own little freedom.

b. Qiaqia

The Great Heat - there is no wind, the sun is shining and the heat is strong, Qiaqia knows how to sing on the branches.

For Qiaqia’s marketing in the hot summer, the poster design uses two cicadas as the main body, and the word “Qia” in the slogan echoes the brand itself. The summer heat is intense, so let’s get the cicadas singing on the branches and “buy” melon seeds together!

c. McDonald’s

Every year on the Great Summer Day, McDonald’s will launch Great Heat peripherals. On the hot summer day of 2021, McDonald's invited fashion brand Randomevent to design and customize the "McDonald's Big Potato Day Limited 100 Series" peripherals. The peripherals include T-shirts, hats, folding chairs, and picnic mats, which have been sold in limited quantities online, adding fashionable color to summer.

From the Party Founding Day to the Chinese Navigation Day to the Little Great Heat, July is a month with many festivals.

Different festivals need to be marketed according to different priorities: the Party Founding Day requires solemn tribute; the Kissing Festival requires romance and intimacy; the summer heat requires relief and health preservation? Choose a festival that suits your industry. Marketing can get twice the result with half the effort.

July is coming, remember these marketing nodes, maybe you can make your marketing a beautiful landscape!

The title picture is from Unsplash, based on the CC0 license

Related questions and answers: What is the calendar from June to July in 1983?

What is the calendar from June to July in 1983 in the lunar calendar. It starts from the first day of Jihai, followed by the second day of Gengzi. The third day of the Xinchou day, the fourth day of the Renyin day, the fifth day of the Guimao day, the sixth day of the Jiachen day, and the seventh day of the Yisi day. The eighth day of the lunar month. The ninth day of the lunar month of Dingwei. The tenth day of the Wushen lunar month. Already eleven. Gengxu twelve. Xinhai thirteen. Renzi fourteen. Guichou is fifteen, Jiayin is sixteen. Yimao seventeen. Bingchen eighteen. Ding Si is nineteen. Wuwu twenty. Ji Wei is twenty-one. Gengshen 22nd. Xinyou twenty-three. Renxu twenty-four, Guihai twenty-five. Jiazi twenty-six. Yichou twenty-seven and Bingyin twenty-eight. Dingmao twenty-nine. Wuchen thirty. .

Related questions and answers: What are the major marketing events in June? How can they be planned?

When planning marketing events or activities, you must "learn from the famous" and then use the opportunity to promote or build a brand Publicity, the event marketing node in June can be planned from two aspects:

First, it is the more influential historical events that occurred during this time period in history. It should be noted that we must follow you The planned products or services are relevant. For example, if you sell CDs, you can create a theme that pays tribute to two rock superstars in the world (one is the international superstar Michael Jackson who passed away on June 25, 2009, and the other is the Asian superstar Wong Ka Kui, the lead singer of the BEYOND band, who died in 1993 You can design some interactive activities, such as which idol’s song you like the most, etc., so that fans can participate, and then design some prizes to form secondary publicity.

Second, there are the common international and Chinese-specific festivals in June, such as Children’s Day, June 18 Mid-year Sales, etc. Combined with the theme of the festival, do some related activity planning.

Send me an activity plan that I used to run for the team for your reference:

The above is a simple activity and promotion node table for the whole year, and the products in each industry are different. , so the marketing themes are different, but the time nodes can be used for reference.

As for the details of event planning, I will have the opportunity to share with you a special topic. You can also follow my headlines and communicate via private messages.