How long is the shelf life of Nongfu Spring?

The quality guarantee period of Nongfu Spring is 2 years. Bottled water of the same brand has different shelf life because of different capacities. For example, the shelf life of 1.5 liters of bottled water is 18 months, and that of 4 liters of bottled water is 12 months. The larger the capacity, the shorter the shelf life. Consumers are advised not to choose bottled water that has expired or is close to the shelf life when purchasing drinking water.

Nongfu Spring

If the opened Nongfu Spring has not been drunk within 15 days, it should be treated as wastewater, and it is not recommended to continue drinking. If you accidentally drink the expired Nongfu Spring by mistake, you can first drink some warm water to promote metabolism, and then observe whether there are any discomfort symptoms. If you have abdominal pain, nausea, vomiting and other uncomfortable reactions, you should go to the hospital in time.

Nongfu Spring, namely Nongfu Spring Co., Ltd., formerly known as "Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd.", was established on September 26th, 1996. Headquartered in Hangzhou, Zhejiang Province, it is the holding company of Yangshengtang.

2019 on may 8, nongfu spring announced that nongfu spring had officially entered the coffee industry. On 20 1 September1day, the list of the top 500 manufacturing enterprises in China was released, and Nongfu Spring Co., Ltd. ranked 332nd. On June 7, 2020, 65438 was selected into the list of top enterprises in the national agricultural product processing industry in 20 19, with a comprehensive ranking of 18.

On September 8, 2020, Nongfu Spring officially landed on the Hong Kong Stock Exchange, and the opening price rose by over 85%.

Marketing Strategy of Nongfu Spring

1, brand quality strategy

Nongfu Spring water is taken from the pollution-free active water 70 meters below the surface of Qiandao Lake as raw material, which is rich in balanced minerals and weakly alkaline, so it is suitable for people to drink for a long time. Nongfu Spring Company adopts automatic filling system. After the first disinfection, the bottle enters the aseptic filling room, and the whole production process from the second disinfection, bottle arrangement, bottle delivery, cleaning, filling, capping, capping, external inspection, plastic sealing and packaging is completed at one time. All these have laid a high-quality, high-standard market position for Nongfu Spring brand and left a good impression on consumers.

2. Price differentiation strategy

Nongfu Spring adopted different pricing strategies according to different marketing periods. During the product launch period, it adopted the strategy of high price and high quality. Taking "a little sweetness" as the selling point, the company successfully launched "Nongfu Spring" by adopting high-priced marketing strategy, and quickly established a high-grade and high-quality image of Nongfu Spring in the water market through standardized packaging and brand operation. "High quality and good price" also makes many consumers believe in its excellent quality. Success has attracted consumers' attention and accelerated market penetration. Now the product has entered a mature stage, and the competitive pressure is great. In order to stabilize its own consumer market, the company adopted the strategy of low price and high quality, which made the market share increase rapidly and formed brand differentiation with low price and high quality.